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- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
[Free HubSpot CRM](https://www.hubspot.com/products/crm)
[Overview of all products](https://www.hubspot.com/products/get-started)
- ### Marketing Hub
Marketing automation software
[Free and premium plans](https://www.hubspot.com/products/marketing)
- ### Sales Hub
Sales software
[Free and premium plans](https://www.hubspot.com/products/sales)
- ### Service Hub
Customer service software
[Free and premium plans](https://www.hubspot.com/products/service)
- ### Content Hub
Content marketing software
[Free and premium plans](https://www.hubspot.com/products/content)
- ### Data Hub
Data management software
[Free and premium plans](https://www.hubspot.com/products/data)
- ### Revenue Hub
CPQ, billing, and payments software
[Free and premium plans](https://www.hubspot.com/products/revenue)
- ### Smart CRM
AI-powered, flexible CRM software
[Learn more](https://www.hubspot.com/products/crm/ai-crm)
- ### Small Business Bundle
The Starter edition of each product, built for startups and small businesses
[Learn more](https://www.hubspot.com/products/crm/starter)
- ### Breeze
AI agents and features that power the entire platform
[Learn more](https://www.hubspot.com/products/artificial-intelligence)
- ### AEO (Beta)
Answer engine optimization tools that track and improve your brand's visibility in AI results
[Learn more](https://www.hubspot.com/products/aeo)
- ### HubSpot Marketplace
Connect your favorite apps to HubSpot
[See all integrations](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- By Team Size
- Why HubSpot?
- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [INBOUND Event](https://www.inbound.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__Breeze__
\
AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [INBOUND Event](https://www.inbound.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- About About
- [About Us](https://www.hubspot.com/our-story)
- [Careers](https://www.hubspot.com/careers)
- [Contact Us](https://www.hubspot.com/company/contact)
- [Investor Relations](https://ir.hubspot.com/)
- [Management Team](https://www.hubspot.com/company/management)
[Start free or get a demo](https://www.hubspot.com/products/get-started)
[Log in](https://app.hubspot.com/login)
- English Select a language
- [日本語](#)
- [Deutsch](#)
- [English](#)
- [Español](#)
- [Português](#)
- [Français](#)
- High Contrast
- [Customer Support](https://help.hubspot.com/)
- [Contact Sales](https://offers.hubspot.com/contact-sales)
- [Case Studies Overview](https://www.hubspot.com/case-studies)
- [Directory](https://www.hubspot.com/case-studies/directory)
- BrixCRM

# BrixCRM Creates New Revenue Opportunities as a HubSpot CRM Implementation Accredited Partner
Software & Technology
25-200 employees

Use Cases
- Enterprise
- Solutions Partner Program Success
Products
- [Marketing Hub](https://www.hubspot.com/products/marketing)
- [Sales Hub](https://www.hubspot.com/products/sales)
- [Service Hub](https://www.hubspot.com/products/service)
- [Free Tools](https://www.hubspot.com/products/crm)
- [Content Hub](https://www.hubspot.com/products/content)
### Story Overview
When BrixCRM saw the power and flexibility of HubSpot CRM, it added the platform to its product portfolio and became the first HubSpot AIC Partner in Benelux. Today, BrixCRM is implementing HubSpot CRM for large enterprise customers that want greater value from their CRM platform.
### About Company
BrixCRM is the premier CRM specialist in the Netherlands. Since 2005, it has helped organizations use their customer data to build lasting and profitable relationships. BrixCRM is also an Advanced Implementation Certified (AIC) partner of HubSpot—the only one in Benelux.

### Maintaining Status as a Top CRM Expert
[BrixCRM](https://www.brixcrm.nl/en/) prides itself on being the top CRM expert in the Netherlands. It reached that level of success and expertise by carefully matching the best CRM solutions on the market to its enterprise customers.
Most recently, Edwin Siebum, Founder of BrixCRM was looking for a solution that could meet a growing demand among enterprise customers for a new type of CRM experience. Those customers wanted a CRM platform that was easy-to-use, yet powerful and flexible enough to meet their complex needs.
“Many of our customers, especially our larger, enterprise customers, want a fresh way of working,” says Edwin. “They want to spend their time and money only where they can get real value and results.”
When Edwin found HubSpot, it was a perfect partnership. BrixCRM needed a partner capable of meeting its growing demand. Meanwhile, HubSpot was looking for a partner in the Benelux who could handle complex and out-of-the-ordinary CRM implementation projects.
“HubSpot evolved from inbound marketing to a complete CRM solution out of one vision, not a series of acquisitions, which was interesting to us,” says Edwin. From a technical perspective, it was very innovative.”
Edwin decided to add HubSpot CRM to the BrixCRM portfolio of products and soon became the first HubSpot Advanced Implementation Certification (AIC) partner in Benelux.
### Expanding the Product Portfolio With HubSpot CRM
BrixCRM proceeded to implement HubSpot for a variety of complex users, including companies with millions of contacts. The speed and efficiency of implementation impressed Tom Schuurman, Marketing Manager of BrixCRM.
“With HubSpot, we can ramp up within a few weeks, even in an intricate situation,” says Edwin. “Normally, we’d need three months to deliver a minimum viable product.”
__Outstanding levels of user adoption__
One of the things that impresses Edwin and Tom the most about HubSpot CRM—is the high rate of user adoption.
“Usually, user adoption takes three weeks or more to ramp up,” says Tom. “With HubSpot, it’s instantaneous. You can see the usage increase every day, and it just keeps going up and up.”
Because user adoption is so high, HubSpot’s CRM data is more complete.
“Everyone uses it, so the information is always up-to-date,” says Edwin. “That’s pure gold for any company.”
Similarly, Edwin sees the value in having a platform that’s fully utilized. Other CRM platforms may have equally robust capabilities, such as Salesforce or Oracle, but [HubSpot](https://www.hubspot.com/why-go-hubspot) is more likely to be adopted because it's so much easier to learn, use and understand.
__The flexibility to meet complex enterprise needs__
Complex implementations wouldn’t be possible if HubSpot CRM didn’t have the flexibility to meet the varied needs of [enterprise customers](https://www.hubspot.com/products/crm/enterprise).
“A lot of our customers can’t buy software off the shelf,” says Edwin. “They need customization options to build unique processes and have them work seamlessly with what they already have in place.”
That flexibility and customization is made possible via HubSpot CRM’s custom objects. With custom objects, organizations can structure their data exactly as they want, leveraging their own uniqueness to grow.
“HubSpot is very comprehensive, with even more features and capabilities to come,” says Edwin. “In the meantime, if anything is missing, you can create it with [custom objects](https://www.hubspot.com/products/custom-objects).”
__Finding new revenue opportunities__
By becoming a HubSpot AIC partner, BrixCRM has more opportunities to attract new enterprise customers and upsell existing customers, thereby increasing monthly recurring revenue.
“We get leads from HubSpot,” says Edwin. “If they have a customer with complicated needs, they’ll invite us to the table because they know we are implementation experts.”
BrixCRM’s HubSpot channel account manager also helps the team find opportunities to deepen relationships with existing customers.
“We have weekly meetings with our HubSpot channel account manager where we talk about our pipeline, deals and marketing,” he adds. “They also look for opportunities that can help us grow our existing business with customers.”
As a [HubSpot Solutions Partner](https://www.hubspot.com/partners), BrixCRM also has the ear of the HubSpot product development team and can ask for new features that will help them further meet the needs of its customers.
__Implementing HubSpot CRM internally__
Edwin and Tom were so impressed with HubSpot CRM, they decided to implement it for their own sales and marketing teams.
“We switched our CRM to HubSpot in January 2021,” says Tom. “During the pandemic, we realized we needed more visibility into customer interactions, and we also wanted to empower our marketing and sales team to work together more efficiently.”
__HubSpot’s vision for the future__
Edwin and Tom also express confidence in the direction HubSpot is going.
“I’ve been in CRM software my whole life, and I think HubSpot is an absolute killer for the future,” says Edwin. “With the steps they’re taking, and the vision behind the company, they’re meeting Salesforce and may even exceed them. They’re going very, very fast at the moment.”
### Diversified Product Portfolio Creates New Revenue Opportunities
Thanks to its status as the only HubSpot AIC Solutions Partner in Benelux, and its longstanding expertise in CRM, BrixCRM is attracting enterprise customers that are looking to get more advanced results with their CRM platform.
“With a broader portfolio, we have extensive opportunities to grow our services,” says Edwin. “Today, we have a dedicated team for HubSpot, and it’s expanding. The impact has been significant for us.”
“HubSpot is extremely comprehensive and powerful.”
Table of Contents Table of Contents
- [Maintaining Status as a Top CRM Expert](https://www.hubspot.com#maintaining-status-as-a-top-crm-expert)
- [Expanding the Product Portfolio With HubSpot CRM](https://www.hubspot.com#expanding-the-product-portfolio-with-hubspot-crm)
- [Diversified Product Portfolio Creates New Revenue Opportunities](https://www.hubspot.com#diversified-product-portfolio-creates-new-revenue-opportunities)

### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo)
##### Related Case Studies
- 
### FitForMe's Recipe for Growth: How Aircall and HubSpot Turned Conversations into Conversions
- 25-200 employees
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* * *
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- Software & Technology
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### How Vesper cut deal negotiation time from 21 days to 7 with HubSpot Revenue Hub
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- 25-200 employees
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- Software & Technology
- 25-200 employees
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* * *
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- 
### FitForMe's Recipe for Growth: How Aircall and HubSpot Turned Conversations into Conversions
- 25-200 employees
- Netherlands
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/fitforme)
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### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot
- Software & Technology
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/smartpricing)
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### Booxi aligns teams across three continents and saves $100k/year with HubSpot
- Software & Technology
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/booxi)
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### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration
- Software & Technology
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/connectd)
- 
### How Vesper cut deal negotiation time from 21 days to 7 with HubSpot Revenue Hub
- Software & Technology
- 25-200 employees
- Netherlands
* * *
[Read more](https://www.hubspot.com/case-studies/vesper)
- 
### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix
- 25-200 employees
- Marketing Hub
- Service Hub
* * *
[Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union)
- 
### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot
- Marketing Hub
- Sales Hub
- Service Hub
* * *
[Read more](https://www.hubspot.com/case-studies/middleby-corporation)
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### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot
- Marketing Hub
- Sales Hub
- Service Hub
* * *
[Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm)
- 
### How Bitfocus Makes Sure No Frontline Worker Waits Overnight for an Answer with HubSpot's Customer Agent
- Software & Technology
- 25-200 employees
- Service Hub
* * *
[Read more](https://www.hubspot.com/case-studies/bitfocus-customer-agent)
- 
### How Pingman Tools Turns Trial Users into Loyal Customers with HubSpot's Prospecting Agent
- Software & Technology
- 25-200 employees
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/pingman)
[See all case studies](https://www.hubspot.com/case-studies/directory)
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