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[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - FitForMe  # FitForMe's Recipe for Growth: How Aircall and HubSpot Turned Conversations into Conversions Healthcare 25-200 employees  - -1.6 Days Average email ticket close time - 60 Customer Agents Use HubSpot and Aircall Every Day - -50% Wrap-up Time Use Cases - Improve Service - Integrate Company Data - Integrations Products - [Service Hub](https://www.hubspot.com/products/service) - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) ### Story Overview FitForMe was struggling to scale its customer support across multiple markets due to fragmented tools and limited data visibility. By implementing HubSpot and Aircall as a unified platform, the company cut wrap-up time by over 50%, improved email resolution time from 3.7 to 2.1 days, and raised inbound call answer rates from 82% to 86%, freeing its 60-agent team to spend less time searching and more time genuinely helping customers. ### About Company Founded in Rotterdam in 2005, FitForMe is Europe's leading provider of science-backed supplements for people who are undergoing significant weight loss. Trusted by over 200,000 customers and recommended by 8,000+ healthcare professionals across 20+ countries, the company has built its reputation on personalised nutritional support and clinical expertise.  ### Bringing clarity to complex customer conversations In healthcare, customer conversations carry real weight. Questions are personal, accuracy matters, and empathy isn’t optional. At FitForMe, those conversations sit at the centre of the business. The company supports people affected by obesity — many of whom have undergone bariatric surgery or are using weight loss medication, pathways that permanently change how the body absorbs nutrients and require lifelong supplementation. FitForMe specialises in tailored multivitamins formulated for different bariatric procedures as well as GLP-1 customers, delivered through a subscription model to around 140,000 customers across Europe. As the company expanded into multiple markets and customer segments, maintaining a consistently high standard of customer support became increasingly complex and increasingly critical.   ### When systems get in the way of service Before implementing HubSpot and [Aircall](https://aircall.io/), FitForMe’s customer engagement teams were operating across a fragmented set of tools. Ticketing, calling, subscription management, and customer data lived in separate systems that didn’t communicate effectively with one another. “We had very limited insights into customer interactions,” explains Matthijs Hellendoorn, Technology Business Partner at FitForMe. “Our data was restricted to ticket categories and a few tags. Analysing trends or finding sore spots was extremely challenging.” Customer agents routinely worked with four or more tabs open at once. Identifying a caller often meant asking for postal codes and manually searching slow back-office systems — a process that could take around 15 seconds before the real conversation even began. After each call, administrative wrap-up could take nearly as long as the call itself. The impact went beyond inefficiency. Onboarding new agents could take over a month. Notes were scattered across systems. Quality assurance relied on manually listening to recordings and filling out scorecards. For customers, this translated into longer wait times, repeated questions, and inconsistent experiences. “It was an efficiency nightmare,” says Hellendoorn. “Information was everywhere, and agents spent far too much time searching instead of helping.”   ### Why Aircall + HubSpot together: one tab, unified data, actionable insight Hellendoorn realised the scale of the issue in his first week at FitForMe, after spending a full day sitting alongside customer service agents and listening in on calls. “At that point, I saw two options,” he recalls. “Either we completely re-implemented our existing software, or we found new tools that could actually support how we wanted to work.” To define what “better” looked like, FitForMe ran internal sessions with customer support agents, coordinators, and leaders. The message was consistent across every group: they wanted one tab. “One tab in the browser that gives you everything you need for the entire day,” says Hellendoorn. Beyond simplicity, FitForMe needed more than a calling tool. They needed a unified, AI-powered customer engagement platform that could combine conversation data, automation, and insight — and turn that into action. “For us, it was a fairly simple business case to implement HubSpot and Aircall,” says Hellendoorn. “The system promises that we can answer questions quicker and more effectively. And they delivered on that promise — which means we can spend more time on meaningful interactions with our customers and really helping them. And that is a business case that just works.” In demos, HubSpot and Aircall showed how calling, email, chat, WhatsApp, customer data, workflows, and AI-driven insights could live together in one environment. “It didn’t feel like dealing with two companies or two apps,” Hellendoorn explains. “It felt like one system.” ### From MVP to daily operations — fast FitForMe rolled out HubSpot and [Aircall](https://ecosystem.hubspot.com/marketplace/listing/aircall) with a clear focus on a minimum viable setup first. Within three months, they had a working system ready to deploy country by country. The transition was smooth. Agents were already familiar with calling software, and Aircall’s intuitive interface meant adoption happened quickly. Early on, the team began to see tangible efficiency gains — particularly in wrap-up time, which dropped from three to four minutes per call to under two minutes within the first week. As adoption scaled, those gains compounded. Average inbound call talk time fell significantly, with reductions of up to 18% on longer calls (from 5:01 to 4:06) and 7% on shorter inbound calls (from 4:21 to 4:02). These improvements allowed agents to handle demand more efficiently without compromising the quality of conversations. Today, around 60 customer agents across the Netherlands, Germany, Belgium, France, Italy, Poland, and Portugal use HubSpot and Aircall every day. “We’re building towards a future where agents never have to leave HubSpot to do their work,” says Hellendoorn.   ### AI and analytics that change how teams work Centralising customer interactions unlocked something FitForMe hadn’t had before: true insight. “I think the main change that we have seen with HubSpot and Aircall is just the amount of insight that we have in customer interactions,” says Hellendoorn. With Aircall Analytics+, FitForMe now has clear visibility into when customers are most likely to call, when they’re most likely to pick up, and how agents are performing across different call types. “We use AI Assist and we use AI Analytics Plus,” Hellendoorn explains. “Analytics Plus has really helped us gain insights into when our customers are more likely to pick up and when they’re more likely to call us, so that we can plan accordingly.” Analytics+ has also transformed performance management. “In the past, we had to individually listen to recorded calls, fill in scorecards, and then maybe get some insight,” he says. “Now we have this broad dataset that shows who our top performers are on sales calls, who our top performers are on retention calls, and how we’re doing overall.” These insights have replaced manual QA processes and enabled more dynamic workforce planning — helping teams respond to live demand rather than relying on static schedules planned days in advance.   ### AI Assist: eliminating admin and helping agents help customers AI Assist has fundamentally changed how agents work day to day. “Aircall's automatic call logging and transcription has fundamentally changed our workflow,” says Hellendoorn. “Note-taking was a massive task — not just writing notes, but finding past notes.” Automatic transcription, AI tagging, categorisation, and bucketing have eliminated that burden entirely. HubSpot’s AI-generated customer summaries surface the most relevant recent interactions instantly. “Agents usually just look at the AI summary of the last three or four interactions and don’t feel the need to scroll through notes,” Hellendoorn explains. FitForMe has also leaned heavily on AI-powered knowledge base summarisation. “We have an extensive knowledge library, and the way AI summarises that knowledge in relevant situations — like when an email comes in — is a game changer,” says Hellendoorn. “It helps us give the right answer the first time, every time.” The downstream impact has been significant. Email response times have improved, manual note-taking has disappeared, and agents no longer need to be planned specifically for email queues. ### Faster responses, better experiences — at scale The operational impact has been immediate and measurable. Across Benelux, DACH, and France, inbound call answer rates increased by 5%, rising from 82% in the first half of 2025 to 86% by Q4 2025. Outbound call connection rates improved by 10% over the same period — from 30.5% to 40.4%. Email performance improved significantly as well. Average email ticket close time dropped by 1.6 days, falling from 3.7 days to 2.1 days on average. What was once a daily backlog is now handled quickly and continuously. FitForMe has also seen improvements in customer satisfaction. “Our core KPI is CSAT,” says Hellendoorn. “And we’ve seen it go up. We believe that’s because we’re giving quicker, better answers and spending more time actually helping customers.”   ### Product evolution and confidence in the future FitForMe sees both HubSpot and Aircall as platforms that continue to evolve — not static tools. “Three months after we bought HubSpot, we already had features we didn’t have at the time we signed,” says Hellendoorn. “And the same goes for Aircall. It just evolves and evolves.” He adds: “It’s really cool to see that they’re not just following industry trends, but leading them — especially with AI.” Looking ahead, FitForMe is particularly excited about extending AI beyond frontline working hours. “What we’re most excited about is implementing AI outside of our working hours,” Hellendoorn explains. “Tools like HubSpot’s customer agent or Aircall’s AI capabilities are really exciting, and we’re looking forward to rolling them out as soon as we can.” ### Supporting care with clarity and confidence For Hellendoorn, the value of HubSpot and Aircall ultimately comes down to simplicity. “Our teams love it,” he says. “Onboarding time is significantly reduced, there’s less information gathering, and more actually helping customers.” With a unified, AI-powered customer engagement platform in place, FitForMe has reduced friction, improved reachability, and gained the insight needed to support both operational efficiency and compassionate care — at scale. And now, they have the confidence that their systems will grow with them. Table of Contents Table of Contents - [Bringing clarity to complex customer conversations](https://www.hubspot.com#bringing-clarity-to-complex-customer-conversations) - [When systems get in the way of service](https://www.hubspot.com#when-systems-get-in-the-way-of-service) - [Why Aircall + HubSpot together: one tab, unified data, actionable insight](https://www.hubspot.com#why-aircall-hubspot-together-one-tab-unified-data-actionable-insight) - [From MVP to daily operations — fast](https://www.hubspot.com#from-mvp-to-daily-operations-fast) - [AI and analytics that change how teams work](https://www.hubspot.com#ai-and-analytics-that-change-how-teams-work) - [AI Assist: eliminating admin and helping agents help customers](https://www.hubspot.com#ai-assist-eliminating-admin-and-helping-agents-help-customers) - [Faster responses, better experiences — at scale](https://www.hubspot.com#faster-responses-better-experiences-at-scale) - [Product evolution and confidence in the future](https://www.hubspot.com#product-evolution-and-confidence-in-the-future) - [Supporting care with clarity and confidence](https://www.hubspot.com#supporting-care-with-clarity-and-confidence)  > The business case for HubSpot and Aircall was straightforward: answer questions faster, more effectively, and spend more time on meaningful customer interactions. They delivered on that promise, and for us, that's a business case that just works. Matthijs Hellendoorn Technology Business Partner [FitForMe](https://fitforme.com/en-glob/) [](https://fitforme.com/en-glob/)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Mindgram Emerges at the Forefront of the Well-Being Industry with HubSpot - Healthcare - 25-200 employees - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/mindgram) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 25-200 employees - Service Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot - Service Hub - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/middleby-corporation) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - Service Hub - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) - 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Healthcare - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/acumen) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### Mindgram Emerges at the Forefront of the Well-Being Industry with HubSpot - Healthcare - 25-200 employees - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/mindgram) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 25-200 employees - Service Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot - Service Hub - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/middleby-corporation) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - Service Hub - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics - Service Hub - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/ekol-logistics) -  ### How Connectd Improved Their Post-Call Visibility & Increased Conversion Rates by 33% with the Trumpet App for HubSpot - 25-200 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd-trumpet) -  ### COPA-DATA Harmonizes Global Marketing and Sales Processes with HubSpot - Service Hub - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/copa-data) -  ### How Vesper cut deal negotiation time from 21 days to 7 with HubSpot Revenue Hub - 25-200 employees - Netherlands * * * [Read more](https://www.hubspot.com/case-studies/vesper) - 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