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[Free HubSpot CRM](https://www.hubspot.com/products/crm?pp=env) [Overview of all products](https://www.hubspot.com/products/get-started?pp=env) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?pp=env) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?pp=env) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?pp=env) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?pp=env) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?pp=env) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?pp=env) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?pp=env) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?pp=env) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?pp=env) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?pp=env) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?pp=env) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?pp=env) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?pp=env) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?pp=env) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?pp=env) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?pp=env) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?pp=env) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?pp=env) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?pp=env) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?pp=env) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?pp=env) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?pp=env) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?pp=env) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?pp=env) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?pp=env) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?pp=env) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?pp=env) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?pp=env) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?pp=env) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?pp=env) - [Pricing](https://www.hubspot.com/pricing/marketing?pp=env) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?pp=env) - [What's New in HubSpot](https://www.hubspot.com/new?pp=env) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?pp=env) - [Sustainability](https://www.hubspot.com/sustainability?pp=env) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?pp=env) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?pp=env) - [Technology Partner Program](https://www.hubspot.com/partners/app?pp=env) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?pp=env) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?pp=env) - [Startup Partner Program](https://www.hubspot.com/startups/partners?pp=env) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?pp=env) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?pp=env) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?pp=env) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?pp=env) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?pp=env) - [Migration](https://www.hubspot.com/services/professional/migrations?pp=env) - [Premium Support](https://www.hubspot.com/services/premium-support?pp=env) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?pp=env) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?pp=env) - [__Overview of all products__](https://www.hubspot.com/products/get-started?pp=env) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?pp=env) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?pp=env) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?pp=env) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?pp=env) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?pp=env) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?pp=env) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?pp=env) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?pp=env) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?pp=env) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?pp=env) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?pp=env) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?pp=env) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?pp=env) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?pp=env) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?pp=env) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?pp=env) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?pp=env) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?pp=env) - [Manage content](https://www.hubspot.com/use-case/manage-content?pp=env) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?pp=env) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?pp=env) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?pp=env) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?pp=env) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?pp=env) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?pp=env) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?pp=env) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?pp=env) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?pp=env) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?pp=env) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?pp=env) - [Pricing](https://www.hubspot.com/pricing/marketing?pp=env) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?pp=env) - [What's New in HubSpot](https://www.hubspot.com/new?pp=env) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?pp=env) - [Sustainability](https://www.hubspot.com/sustainability?pp=env) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?pp=env) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?pp=env) - [Technology Partner Program](https://www.hubspot.com/partners/app?pp=env) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?pp=env) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?pp=env) - [Startup Partner Program](https://www.hubspot.com/startups/partners?pp=env) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?pp=env) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?pp=env) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?pp=env) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?pp=env) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?pp=env) - [Migration](https://www.hubspot.com/services/professional/migrations?pp=env) - [Premium Support](https://www.hubspot.com/services/premium-support?pp=env) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?pp=env) - About About - [About Us](https://www.hubspot.com/our-story?pp=env) - [Careers](https://www.hubspot.com/careers?pp=env) - [Contact Us](https://www.hubspot.com/company/contact?pp=env) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?pp=env) [Start free or get a demo](https://www.hubspot.com/products/get-started?pp=env) [Log in](https://app.hubspot.com/login?pp=env) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?pp=env) - [Case Studies Overview](https://www.hubspot.com/case-studies?pp=env) - [Directory](https://www.hubspot.com/case-studies/directory?pp=env) - HungryHungry  # HungryHungry Cuts Customer Onboarding Time in Half with HubSpot Apps & Service Hub Software & Technology 25-200 employees  - 18 point increase in onboarding completions - 2x faster customer onboarding - 2 hours saved per person every week Use Cases - Integrations - Integrate Company Data - Reduce Customer Churn Products - [Service Hub](https://www.hubspot.com/products/service?pp=env) - [Free Tools](https://www.hubspot.com/products/crm?pp=env) ### Story Overview HungryHungry was already using HubSpot for customer service when the digital ordering company resolved to improve its onboarding process. Service Hub combined with apps and automation enabled the team to focus where they were needed, improving time to value for both company and customer. ### About Company HungryHungry is driving digital innovation in Australia and New Zealand’s hospitality industry. Since 2019, they've helped over 1,500 venues improve their digital customer experience through sleek menu design, intuitive ordering features, streamlined payment systems, and built-in marketing tools. ### Increasing onboarding completions When a customer is excited about your product, you want to seize that interest as quickly as possible. Online ordering system [HungryHungry](https://www.hungryhungry.com/?pp=env) knows this well, as Head of Operations Scott Fox explains: “We used to have this problem of failures to launch, where a customer would sign on with us and never end up using our product.” Some merchants just weren’t the right fit. But often there’s another culprit: “We lost engagement with the customer through them sitting in onboarding too long,” Scott says. HungryHungry knew they had to do more to guide customers through the sometimes complex steps of this critical stage: “Speed to value for us really is the onboarding pipeline.” To increase onboarding completion, HungryHungry would have to engage customers early, help them where they stumbled, and improve speed to value for new clients, all while onboarding more customers at once.  ### Consolidating onto one platform HungryHungry has used HubSpot since the very beginning, with Service Hub their platform to manage support tickets and move new customers through the onboarding pipeline. While there’s no “before” HubSpot at HungryHungry, Scott remembers the frustration of trying to work across multiple systems at previous companies. “The amount of effort required to jump between multiple systems to do one task can easily be underestimated,” he says. “That alone places a lot of cognitive load on people.” Data syncing issues can also emerge between different systems. HungryHungry wants to simplify work. “We want to get rid of as much friction as possible so people can just get on with their jobs,” Scott says. “Having it all on one system really helps with that.” Service Hub is that single source of truth for customer interactions at HungryHungry, giving Scott’s team full visibility into everything that’s happening, all in one place. ### __Gaining visibility across teams__ To improve onboarding completions, HungryHungry wanted to simplify work even more for their salespeople, onboarders, and CSMs who guide their customer through the stages of signup, setup and ongoing success. “The way we work is super cross-functional,” Scott says. “You’ve got an onboarder who looks after the customer, but there’s also a salesperson or CSM who’s invested in that customer as well.” Everyone wants to keep the customer motivated, knowing that people often lose steam on more complex steps, like integrating with third-party payment platforms. But maintaining visibility into customer progress created hours of additional work. The answer can’t be to hire infinitely more onboarders. “We have to be cleverer about using the people we’ve got,” Scott says.  HungryHungry turned to [HubSpot's essential apps for customer service](https://ecosystem.hubspot.com/marketplace/apps/apps-for-service?pp=env) to automate workflows and connect different tools, allowing people to focus on their most valuable work. [](https://www.hubspot.com/cs/c/?pp=env) ### Integrating with Arrows Onboarding varies from one customer to another. HungryHungry uses Arrows as part of its onboarding, providing customers with a full view of every step they need to complete to go from signed deal to launch.  With the [Arrows app for HubSpot](https://ecosystem.hubspot.com/marketplace/apps/customer-service/customer-success/onboarding-plans-by-arrows-431095?pp=env), customers automatically receive their customized plan on signing, sometimes even earlier. “It allows us to start collecting information from the customer and build off that early excitement right away,” Scott says. It also gives the team greater visibility into how the customer progresses through their onboarding checklist, from uploading menus and promos to connecting with payment platforms. “Everything the customer does in Arrows is reflected back in HubSpot,” Scott says.  ### Pushing notifications to Slack “When we’re not in HubSpot, we’re in Slack,” says Scott. Rather than people spending hours manually checking the status of every new customer, the [Slack app for HubSpot](https://ecosystem.hubspot.com/marketplace/apps/sales/sales-enablement/slack?pp=env) sends push notifications to the team Slack channel. Whenever the customer does something important, like completing their onboarding or stalling at a certain stage, the team is alerted. “It’s not just the onboarder responsible,” Scott says. “The whole team can get involved and help if there’s a blockage.”  HubSpot [workflows](https://knowledge.hubspot.com/workflows/create-workflows?pp=env) allow Scott to get the greatest value from apps through automation. “Any process that can be automated, we’ve automated,” he says. If a customer is stuck on a task, for example, they receive an email with an explainer video for extra hand holding. “We’ve seen that we don’t always need to get involved. The system can help people through.” ### Onboarding in half the time Since HungryHungry implemented these apps, their average customer completes onboarding twice as fast, the difference measured in weeks. Nearly all customers successfully onboard, too, with the completion rate increasing 18 percentage points from its lowest point. “We have definitely gotten rid of that early churn,” Scott says. Every onboarder and CSM saves at least two hours per week not having to manually scroll through tickets to see where customers are at. Salespeople even more, according to Scott’s estimate. Multiply by team size, and that’s a lot of time saved through automation.  The biggest change since introducing these apps is that team members have more time to focus on the customer. Onboarder productivity has increased 2x–3x, with onboarders becoming like “mini CSMs,” in Scott’s words.  “They spend more time nurturing the customer through onboarding, but also after they’ve launched, with adoption.” Has the customer considered adding photos to their menu, setting up cross-sells, or running a launch campaign to encourage orders on day one? “Onboarders still have a lot of communication with the customer, but that’s the good, value-adding stuff we want them doing,” Scott concludes. “It was a massive, night-and-day shift, putting in this process."  Table of Contents Table of Contents - [Increasing onboarding completions](https://www.hubspot.com#increasing-onboarding-completions) - [Consolidating onto one platform](https://www.hubspot.com#consolidating-onto-one-platform) - [Gaining visibility across teams](https://www.hubspot.com#gaining-visibility-across-teams) - [Integrating with Arrows](https://www.hubspot.com#integrating-with-arrows) - [Pushing notifications to Slack](https://www.hubspot.com#pushing-notifications-to-slack) - [Onboarding in half the time](https://www.hubspot.com#onboarding-in-half-the-time)  > Anywhere you can simplify, you should. HubSpot brings together every customer interaction, from sales and marketing to onboarding and customer care. Having that single view, all in one place, really helps. Scott Fox Head of Operations [HungryHungry](https://www.hungryhungry.com/?pp=env) [](https://www.hungryhungry.com/?pp=env)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?pp=env) ##### Related Case Studies -  ### How Bitfocus Makes Sure No Frontline Worker Waits Overnight for an Answer with HubSpot's Customer Agent - Software & Technology - 25-200 employees - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/bitfocus-customer-agent?pp=env) -  ### How Sticos Gave Accountants Instant Support and Clients Faster Results with HubSpot's Customer Agent - Software & Technology - 25-200 employees - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/sticos?pp=env) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing?pp=env) -  ### Building a Growth Engine: How Azora Scaled 300% Through Operational Transformation - 25-200 employees - Australia - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/azora-finance-group?pp=env) - 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