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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - MV Agusta  # MV Agusta Drives Digital Transformation With HubSpot Manufacturing 200-1,000 employees  - 300+ bikes sold in 20 days - 70% response rates to sales outreach Use Cases - Sales and Marketing Alignment Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Service Hub](https://www.hubspot.com/products/service) ### Story Overview Since rolling out Marketing Hub, Sales Hub, and Service Hub, MV Agusta has found more efficient and results-driven ways to manage their business and serve both their B2B and B2C customers. ### About Company MV Agusta is one of the most famous, celebrated, and trusted names in handcrafted motorcycles. MV Agusta’s motorcycles are still manufactured in Italy but are sought after and sold across the globe. ### Bringing the MV Agusta Business Into the Digital Age Until recently, [MV Agusta](https://www.mvagusta.com/) was a traditional company that conventionally did things. When Davide Pagani, Head of Digital for MV Agusta came on board, the digital infrastructure was at a bare minimum. Pagani knew if the company wanted to stay competitive in the increasingly digital world, that would need to change. “We needed to digitize our operations, or it wouldn’t be possible to sustain growth for the business,” says Pagani. With the support of MV Agusta’s new owner, Pagani started to roll out digital collaboration tools, including Google Suite. He quickly realized that to hit their goals and take their digital strategy to the next level, the team would need a more advanced and comprehensive software solution. After researching different options on the market, Pagani soon gravitated towards HubSpot thanks to the variety of tools it provided to support MV Agusta’s digital transformation. “HubSpot was the most flexible solution for our business,” says Pagani. With that, MV Agusta chose HubSpot and decided that [Sales Hub](https://www.hubspot.com/products/sales), [Service Hub](https://www.hubspot.com/products/service), and [Marketing Hub](https://www.hubspot.com/products/marketing) would best support their transition to digital. Achieving the buy-in of the MV Agusta team proved to be an uphill battle—at least at first. “Adoption of HubSpot was a challenge,” says Pagani. “We worked to introduce Hubspot in the office. In the beginning, people said ‘no, I don’t have time!’” However, as HubSpot started to drive results, the MV Agusta team’s enthusiasm for the platform quickly grew. “When we implemented Sales Hub, we sold 300 bikes in 20 days,” says Pagani. “Step by step, after they saw the results, people were coming to me and asking me to explain the system, how it works, and how it can help them even more,” says Pagani. Using HubSpot, Pagani was able to move the company’s sales, marketing, and operations to the digital space, providing a higher level of service to their team, their customers, and their dealer partners. ### Driving Conversions Through Targeted B2B and B2C Communications MV Agusta has two different audiences—their B2B audience (dealers who sell their bikes) and their B2C audience (existing owners or consumers who buy their bikes and products directly). Before MV Agusta’s digital transformation, managing those two audiences was a significant challenge. Since implementing HubSpot, Pagani has enhanced MV Agusta’s ability to segment its B2B and B2C audiences. With more control, the company now creates and delivers targeted messaging directly from the platform. “Thanks to HubSpot, I don’t just send all our communications to everyone at once. We create a plethora of different communication to engage each audience with targeted content that they’re interested in,” says Pagani. “This segmentation and targeted messaging have led to a dramatic increase in conversions—with one recent sales email driving an 70 percent response rate.” MV Agusta has also leveraged the [HubSpot and Shopify integration](https://ecosystem.hubspot.com/marketplace/apps/marketing/ecommerce/shopify) to drive sales for the company’s B2C merchandise and apparel products. “The Shopify integration was effortless to set up, and allowed us to increase engagement with our audience, resulting in more online sales," says Pagani. ### Looking Towards the Future: A Global Partnership MV Agusta began its journey with HubSpot in 2019, intending to complete a full digital transformation of a traditional business. So far, Pagani has enabled MV Agusta to gain more control over their entire sales cycle than ever before. "I think the main advantage is having complete control of the work in MV Agusta customer journey—from the start to the end—from when we start to think about the new bike to selling to the dealer to the customer and continuing to follow up on that relationship." Factory's plan is to roll out the tools to all of MV Agusta's international offices—and drive results on a global scale. "Now, I have a roadmap to introduce the CRM to the even more parts of the business. I'm excited about the future, and HubSpot will be a big part of that," says Pagani. Table of Contents Table of Contents - [Bringing the MV Agusta Business Into the Digital Age](https://www.hubspot.com#bringing-the-mv-agusta-business-into-the-digital-age) - [Driving Conversions Through Targeted B2B and B2C Communications](https://www.hubspot.com#driving-conversions-through-targeted-b2b-and-b2c-communications) - [Looking Towards the Future: A Global Partnership](https://www.hubspot.com#looking-towards-the-future-a-global-partnership) Previous Next - > When we implemented Sales Hub, we sold 300 bikes in 20 days. Davide Pagani Head of Digital for MV Agusta - > Thanks to HubSpot, I don’t just send all our communications to everyone at once. We create a plethora of different communication to engage each audience with targeted content that they’re interested in. This segmentation and targeted messaging have led to a dramatic increase in conversions—with one recent sales email driving an 70 percent response rate. Davide Pagani Head of Digital for MV Agusta  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### How a historic Italian manufacturer of luxury faucets shifted from Excel files to a comprehensive Digital Transformation - Manufacturing - 200-1,000 employees - Italy * * * [Read more](https://www.hubspot.com/case-studies/fantini-rubinetti) -  ### Successful Customer Service for Worx: a world leader in power tools - Manufacturing - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/positec-group) -  ### Effe Perfect Wellness achieves full lead management cycle from lead generation to sale with HubSpot - Manufacturing - 200-1,000 employees - Italy * * * [Read more](https://www.hubspot.com/case-studies/effe-perfect-wellness) -  ### A new customized CRM for Arduino, the global leader in open-source hardware and software - Manufacturing - 200-1,000 employees - Italy * * * [Read more](https://www.hubspot.com/case-studies/arduino) -  ### PRECISION Successfully Migrates to HubSpot and Achieves Better Marketing, Sales, and Services Results - 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 ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Italy - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### How a historic Italian manufacturer of luxury faucets shifted from Excel files to a comprehensive Digital Transformation - Manufacturing - 200-1,000 employees - Italy * * * [Read more](https://www.hubspot.com/case-studies/fantini-rubinetti) -  ### Successful Customer Service for Worx: a world leader in power tools - Manufacturing - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/positec-group) -  ### Effe Perfect Wellness achieves full lead management cycle from lead generation to sale with HubSpot - Manufacturing - 200-1,000 employees - Italy * * * [Read more](https://www.hubspot.com/case-studies/effe-perfect-wellness) -  ### A new customized CRM for Arduino, the global leader in open-source hardware and software - Manufacturing - 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 ### Garrett Metal Detectors accelerates the deal cycle and keeps communities safer with Sales Hub - Manufacturing - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/garrett-metal-detectors) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Italy - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### How a historic Italian manufacturer of luxury faucets shifted from Excel files to a comprehensive Digital Transformation - Manufacturing - 200-1,000 employees - Italy * * * [Read more](https://www.hubspot.com/case-studies/fantini-rubinetti) -  ### Successful Customer Service for Worx: a world leader in power tools - Manufacturing - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/positec-group) -  ### Effe Perfect Wellness achieves full lead management cycle from lead generation to sale with HubSpot - Manufacturing - 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 ### How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics - 200-1,000 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/ekol-logistics) -  ### Garrett Metal Detectors accelerates the deal cycle and keeps communities safer with Sales Hub - Manufacturing - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/garrett-metal-detectors) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Italy - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products) All Products and Features - [HubSpot AEO](https://www.hubspot.com/products/aeo) HubSpot AEO - [Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting) Free Meeting Scheduler App - 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