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[Free HubSpot CRM](https://www.hubspot.com/products/crm?authuser=0) [Overview of all products](https://www.hubspot.com/products/get-started?authuser=0) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?authuser=0) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?authuser=0) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?authuser=0) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?authuser=0) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?authuser=0) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?authuser=0) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?authuser=0) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?authuser=0) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?authuser=0) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?authuser=0) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?authuser=0) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?authuser=0) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?authuser=0) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?authuser=0) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?authuser=0) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?authuser=0) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?authuser=0) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?authuser=0) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?authuser=0) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?authuser=0) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?authuser=0) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?authuser=0) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?authuser=0) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?authuser=0) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?authuser=0) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?authuser=0) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?authuser=0) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?authuser=0) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?authuser=0) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?authuser=0) - [Pricing](https://www.hubspot.com/pricing/marketing?authuser=0) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?authuser=0) - [What's New in HubSpot](https://www.hubspot.com/new?authuser=0) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?authuser=0) - [Sustainability](https://www.hubspot.com/sustainability?authuser=0) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?authuser=0) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?authuser=0) - [Technology Partner Program](https://www.hubspot.com/partners/app?authuser=0) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?authuser=0) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?authuser=0) - [Startup Partner Program](https://www.hubspot.com/startups/partners?authuser=0) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?authuser=0) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?authuser=0) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?authuser=0) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?authuser=0) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?authuser=0) - [Migration](https://www.hubspot.com/services/professional/migrations?authuser=0) - [Premium Support](https://www.hubspot.com/services/premium-support?authuser=0) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?authuser=0) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?authuser=0) - [__Overview of all products__](https://www.hubspot.com/products/get-started?authuser=0) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?authuser=0) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?authuser=0) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?authuser=0) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?authuser=0) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?authuser=0) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?authuser=0) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?authuser=0) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?authuser=0) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?authuser=0) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?authuser=0) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?authuser=0) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?authuser=0) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?authuser=0) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?authuser=0) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?authuser=0) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?authuser=0) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?authuser=0) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?authuser=0) - [Manage content](https://www.hubspot.com/use-case/manage-content?authuser=0) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?authuser=0) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?authuser=0) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?authuser=0) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?authuser=0) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?authuser=0) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?authuser=0) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?authuser=0) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?authuser=0) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?authuser=0) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?authuser=0) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?authuser=0) - [Pricing](https://www.hubspot.com/pricing/marketing?authuser=0) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?authuser=0) - [What's New in HubSpot](https://www.hubspot.com/new?authuser=0) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?authuser=0) - [Sustainability](https://www.hubspot.com/sustainability?authuser=0) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?authuser=0) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?authuser=0) - [Technology Partner Program](https://www.hubspot.com/partners/app?authuser=0) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?authuser=0) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?authuser=0) - [Startup Partner Program](https://www.hubspot.com/startups/partners?authuser=0) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?authuser=0) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?authuser=0) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?authuser=0) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?authuser=0) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?authuser=0) - [Migration](https://www.hubspot.com/services/professional/migrations?authuser=0) - [Premium Support](https://www.hubspot.com/services/premium-support?authuser=0) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?authuser=0) - About About - [About Us](https://www.hubspot.com/our-story?authuser=0) - [Careers](https://www.hubspot.com/careers?authuser=0) - [Contact Us](https://www.hubspot.com/company/contact?authuser=0) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?authuser=0) [Start free or get a demo](https://www.hubspot.com/products/get-started?authuser=0) [Log in](https://app.hubspot.com/login?authuser=0) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?authuser=0) - [Case Studies Overview](https://www.hubspot.com/case-studies?authuser=0) - [Directory](https://www.hubspot.com/case-studies/directory?authuser=0) - OBO  # OBO Helps the Stan Johnson Company Implement a Complex HubSpot CRM-Salesforce Integration Software & Technology 25-200 employees  Use Cases - Solutions Partner Implemented/Supported - Integrate Company Data - Integrations Products - [Marketing Hub](https://www.hubspot.com/products/marketing?authuser=0) - [Content Hub](https://www.hubspot.com/products/content?authuser=0) ### Story Overview The Stan Johnson Company struggled to sync Marketo with Salesforce CRM with its custom objects and complex configuration. OBO replaced Marketo with the HubSpot CRM Platform to seamlessly sync both platforms. ### About Company OBO is a HubSpot Elite Solutions Partner that provides technology solutions and support to optimize sales, marketing, customer service, and project management systems to improve operations and accelerate revenue. ### Taking a Leap of Faith With HubSpot CRM  Noah Berk, Co-Founder of OBO, took a leap of faith when he signed on as a HubSpot Solutions Partner. At the time, HubSpot was known primarily as an easy-to-use marketing platform for smaller companies. But Noah liked how HubSpot was taking its user-friendly software and making it enterprise-grade, and he saw an opportunity to grow with it. Still, putting his faith in HubSpot was a risk at the time. OBO’s business is built around solving complex backend technology stacks. Would the HubSpot CRM Platform and support team be capable of solving the complex use cases of OBO’s customers? Noah’s belief in HubSpot’s enterprise-level software and support paid off handsomely—as demonstrated by a project OBO undertook for the Stan Johnson Company. ### Stan Johnson Company–OBO Partnership Stan Johnson Company is a leading commercial real estate brokerage and advisory firm that focuses on investment sales transactions for retail, office, industrial, healthcare, and specialty properties. The firm provides services for institutions, developers, investment funds, corporate occupiers, and private investors across the United States. Stan Johnson Company wanted to find a solution that would allow it to better leverage its proprietary data, so it began researching different marketing automation tools and speaking to different providers, including Marketo, Pardot, and HubSpot. Based on its research, HubSpot was its best option. So Stan Johnson Company reached out to HubSpot for assistance—and HubSpot introduced the company to OBO, a HubSpot Elite Solutions Partner. #### Complex Salesforce CRM configuration Stan Johnson Company had a Salesforce CRM with 300,000 contacts as well as lots of custom objects. It was a complex configuration that couldn’t integrate with any solution straight out of the box. *“Our CRM is very complex and highly customized. It’s uniquely set up for our firm and the way we do things,”* says Jessica Rodriguez, Property Marketing Manager at Stan Johnson Company. #### Problems syncing with Marketo At the same time, Stan Johnson Company was using Marketo for its marketing—and struggled to sync it with Salesforce. “We had a lot of engagement metrics in Marketo, and a lot of deal-specific, client specific metrics in our CRM,” agrees Cameron Still, Corporate Marketing Manager at Stan Johnson Company. “We tried to pair those together but ran into issue after issue.” At the same time, the team struggled to configure Marketo to get what they needed from it. *“Our use case is very unique, so we had to create workaround after workaround in Marketo,”* says Cameron. ### Integrating the HubSpot CRM Platform with Salesforce Stan Johnson Company decided to work with OBO to replace Marketo with the HubSpot CRM Platform and [Marketing Hub](https://www.hubspot.com/products/marketing?authuser=0). “We got to work migrating contact and company data as well as implementing the Salesforce-HubSpot integration,” says Jen Gruber, Senior Growth Manager at OBO. “We also created email and landing page templates for the Stan Johnson marketing team so they could migrate all the landing pages, emails, and lists.” With the support of OBO, the Stan Johnson Company marketing team was able to move the project along quickly. #### Native Salesforce CRM-HubSpot integration Joe Hall, Lead Consultant at OBO, wasn’t surprised at the smooth integration between HubSpot and Salesforce CRM. “I like to joke that HubSpot integrates with Salesforce better than some of Salesforce’s own marketing systems do,” says Joe. Jen agrees: “The HubSpot-Salesforce integration is very well built out.” #### Improving user experience with downloads As part of the project, OBO helped Stan Johnson Company solve multiple issues related to “offering memorandum” downloads. Stan Johnson Company has over 300 landing pages for real estate listings. Website visitors can download an offering memorandum (OM) from each landing page to get specs for the properties. Leads must fill out a form to download PDFs—and the Stan Johnson Company captures this information to inform sales conversations and lead nurturing. OBO overhauled these forms and set up workflows to improve user experience and conversion rates by changing how forms are displayed on landing pages and how users submit them. At the same time, Stan Johnson Company continues to capture the user and download information its sales and marketing teams need when talking to prospects and nurturing leads. #### Formstack integration for NDAs There was an added wrinkle with the offering memorandum downloads: some of them require NDAs. OBO used HubSpot’s integration with Formstack to put a process in place to obtain signed NDA agreements before allowing downloads. Jen from OBO explains: “We embedded a Formstack form with eSignature capabilities. So when someone signs a NDA, it automatically sends a copy to the signer as well as Stan Johnson Company.” #### Integration of a Complex Sales-Marketing Tech Stack Thanks to the partnership between OBO, Stan Johnson Company, and the HubSpot team, Stan Johnson Company successfully moved all 300 of its landing pages and 109,000 marketing contacts onto the HubSpot CRM Platform and integrated it seamlessly with Salesforce CRM. This successful migration gave Stan Johnson Company the marketing platform it needed to easily customize its landing pages, improve user experience, and provide better conversion tracking. ### Thriving as a HubSpot Solutions Partner Both Jessica and Cameron at Stan Johnson Company have great things to say about their experience with OBO. “OBO has the deep understanding and experience needed to manage these complex cases,” says Cameron. “Plus, their level of service is amazing. They really go above and beyond.” Meanwhile, Noah at OBO couldn’t be happier with his decision to become a HubSpot Solutions Partner. *“The HubSpot CRM Platform is night and day from where it was four or five years ago,”* says Noah. *“Nowadays, the vast majority of enterprise companies could use HubSpot. And I expect HubSpot to continue to grow its market share in the coming years.”* Table of Contents Table of Contents - [Taking a Leap of Faith With HubSpot CRM](https://www.hubspot.com#taking-a-leap-of-faith-with-hubspot-crm) - [Stan Johnson Company–OBO Partnership](https://www.hubspot.com#stan-johnson-companyobo-partnership) - [Complex Salesforce CRM configuration](https://www.hubspot.com#complex-salesforce-crm-configuration) - [Problems syncing with Marketo](https://www.hubspot.com#problems-syncing-with-marketo) - [Integrating the HubSpot CRM Platform with Salesforce](https://www.hubspot.com#integrating-the-hubspot-crm-platform-with-salesforce) - [Native Salesforce CRM-HubSpot integration](https://www.hubspot.com#native-salesforce-crm-hubspot-integration) - [Improving user experience with downloads](https://www.hubspot.com#improving-user-experience-with-downloads) - [Formstack integration for NDAs](https://www.hubspot.com#formstack-integration-for-ndas) - [Integration of a Complex Sales-Marketing Tech Stack](https://www.hubspot.com#integration-of-a-complex-sales-marketing-tech-stack) - [Thriving as a HubSpot Solutions Partner](https://www.hubspot.com#thriving-as-a-hubspot-solutions-partner)  > We’ve worked with other partner groups and HubSpot is one of the best, if not the best, in terms of how they treat their partners and the resources, training, and opportunities they provide. Noah Berk Co-Founder, OBO  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?authuser=0) ##### Related Case Studies -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Software & Technology - 25-200 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/eventus?authuser=0) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union?authuser=0) -  ### How Bitfocus Makes Sure No Frontline Worker Waits Overnight for an Answer with HubSpot's Customer Agent - Software & Technology - 25-200 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/bitfocus-customer-agent?authuser=0) -  ### Terrascope Achieves Accelerated Deal Cycles and ARR Growth with HubSpot - Software & Technology - 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