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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### Breeze AI agents and features that power the entire platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Piwik PRO  # Piwik PRO Aligns Customer-Facing Teams With HubSpot Software & Technology 25-200 employees  - 40% increase in MQLs - 140% increase in leads Use Cases - Increase Leads - Integrations - Sales and Marketing Alignment Products - [Sales Hub](https://www.hubspot.com/products/sales) - [Marketing Hub](https://www.hubspot.com/products/marketing) ### Story Overview After realizing that using disparate systems was causing friction between its internal teams, Piwik PRO sought a change. Here's how Piwik PRO used HubSpot to bring its marketing, sales, and customer service teams into alignment. ### About Company Founded in 2013 in Poland, Piwik PRO offers a platform for organisations to analyze and streamline customer journeys. With Piwik PRO, you can measure, analyze, and improve the user experience at each step of the customer journey. ### Searching for an All-in-One Solution [Piwik PRO](https://piwik.pro/) offers a platform empowering organisations to analyze and streamline customer journeys that are used by privacy-focused enterprises, public sector bodies, and governments worldwide. The company expanded quickly after its foundation in 2013, but by 2017, it was ready to get its marketing working harder. It was already using the Marketo platform, but it was eager to take things to the next level. Marketing Manager Szymon Grzesiak explains, “Before HubSpot, we used a combination of Salesforce and Marketo. There was an integration between the tools, but that wasn't perfect. The marketing team didn’t know much about our Salesforce CRM, while our salespeople did not know anything about Marketo. "There was a lot of data in one tool that did not sync to the other tool, so we started to look for an all-in-one solution where all the information could be in one place. This goal was to have sales, marketing, and customer support to work together." Piwik PRO evaluated several options before deciding that [Marketing Hub](https://www.hubspot.com/products/marketing) and [Sales Hub](https://www.hubspot.com/products/sales) was the ideal combination. “Marketing Hub had all the features we had been looking for, and it was easy to use. We could create lead nurturing campaigns in a fast, effective way and then dig down into a whole range of metrics to measure their success," says Szymon. “Having everyone working from the same playbook made much sense to us. We wanted a complete view of the customer journey, from the first visit to closed deal, and HubSpot was the best way to get that. Usability was also a factor, and it was important that our sales team could use it from day one.” Piwik PRO initially expected it would take three months to transfer all of its data from Marketo, but with the help of the HubSpot [Onboarding Services](https://www.hubspot.com/services/onboarding), it took just three weeks and Szymon was delighted with the benefits they gained. “While sales and marketing were cooperating before, both departments started to work together more effectively after moving to HubSpot. For example, marketing uses activity notes from sales meetings and calls to gain insights into the needs of our audience and improve our content strategy. With a shared system, we also have better insight into the sales pipeline and align our goals towards that.” ### Leveraging a Platform for Growth Piwik PRO uses a variety of inbound marketing strategies to grow the business, and sees excellent results from educational content, as Szymon explains. “We use blogging to generate traffic to the website and create offers such as vendor comparisons to capture leads. We also sent out newsletters with the latest content to our audience.” As a scaling company, Piwik PRO relies heavily on the workflows tool in Marketing Hub to grow. “We use automated nurturing campaigns to generate SQL’s for the sales team. They save us a lot of time, and we continuously try to improve them. We have a lot of workflows in HubSpot. "However, many of them are administrative and ensure that our CRM data such as region, owner, and lifecycle stage are up to date. We also have workflows to help track our sales process. For example, I get notifications if reps create a deal, but did not mark it as an SQL, and this helps us keep track of everything." Piwik PRO’s salespeople have also boosted their productivity since adopting HubSpot. With Sales Hub Professional, each rep has a clear view of their prospects’ historical interactions, which allows them to create informed conversations. “The sales team uses templates, sequences, and meeting calendars to improve productivity every day. Our salespeople also use notes to track and record their activity so that they have a deeper insight into their prospects. "The data gathered also helps departments such as customer success to have more context on historical interactions with each customer and can focus on improving the customer experience. Our salespeople also use [HubSpot’s integration with Gmail](https://ecosystem.hubspot.com/marketplace/apps/sales/sales-enablement/gmail), which automatically logs and tracks emails to the CRM and saves them time,” says Szymon. ### Impressive Growth Across Key Metrics Since 2017, Piwik PRO has seen excellent results from focusing on creating an effective content strategy, utilizing marketing automation and creating a great customer experience. In the year 2018, the company saw a 20% increase in MQLs and a 40% increase in 2019. Leads also grew by 140% from Q1 2019 to Q1 2020. Going forward, Szymon knows that increasing the effectiveness of their nurturing will be a key to growth. “In future, we want to continue improving our nurturing campaigns. We are actually in the middle of updating our personas. During this process, we are using the data in HubSpot to learn more about our audiences needs so that we can target them more effectively. "Our plan to create a better, more personalized experience for our audience. We can also see that the content, such as lead magnets, that we make is working, so we will focus on creating more. On the sales side, while we want to grow the pipeline, we also need to continue improving our process over time.” Table of Contents Table of Contents - [Searching for an All-in-One Solution](https://www.hubspot.com#searching-for-an-all-in-one-solution) - [Leveraging a Platform for Growth](https://www.hubspot.com#leveraging-a-platform-for-growth) - [Impressive Growth Across Key Metrics](https://www.hubspot.com#impressive-growth-across-key-metrics) Previous Next -  > Our main goals were to get better reporting and to foster sales and marketing alignment, and HubSpot offered us the best way forward. Sławomir Kamiński Performance Marketing Specialist Piwik PRO -  > Thanks to the HubSpot software, we can find out which of our activities are working best and adjust our strategy accordingly. Sławomir Kamiński Performance Marketing Specialist Piwik PRO -  > The HubSpot software has helped us to optimize our marketing and sales performance, and we’re looking forward to seeing what comes next. Sławomir Kamiński Performance Marketing Specialist Piwik PRO  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### How Tracksuit have automated and scaled operations on their journey to global growth. - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/tracksuit-0) -  ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/booxi) -  ### Flinks significantly increases SQLs YoY with HubSpot - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/flinks) -  ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - 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 ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### How Tracksuit have automated and scaled operations on their journey to global growth. - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/tracksuit-0) -  ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/booxi) -  ### Flinks significantly increases SQLs YoY with HubSpot - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/flinks) -  ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd) -  ### Prowly's Journey with HubSpot Marketing and Sales Hub - Software & Technology - Poland - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/prowly) -  ### Storykit drives more leads and saves 50% reporting time with HubSpot’s LinkedIn integration - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/storykit) -  ### Skriware automates communication with a few thousand leads thanks to HubSpot. - 25-200 employees - Poland - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/skriware) -  ### Mindgram Emerges at the Forefront of the Well-Being Industry with HubSpot - 25-200 employees - Poland - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/mindgram) -  ### TimeLog Builds Cross-team Alignment With HubSpot - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/timelog) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### How Tracksuit have automated and scaled operations on their journey to global growth. - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/tracksuit-0) -  ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/booxi) -  ### Flinks significantly increases SQLs YoY with HubSpot - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/flinks) -  ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd) -  ### Prowly's Journey with HubSpot Marketing and Sales Hub - Software & Technology - Poland - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/prowly) -  ### Storykit drives more leads and saves 50% reporting time with HubSpot’s LinkedIn integration - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/storykit) -  ### Skriware automates communication with a few thousand leads thanks to HubSpot. - 25-200 employees - Poland - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/skriware) -  ### Mindgram Emerges at the Forefront of the Well-Being Industry with HubSpot - 25-200 employees - Poland - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/mindgram) -  ### TimeLog Builds Cross-team Alignment With HubSpot - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/timelog) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products) All Products and Features - 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