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[Free HubSpot CRM](https://www.hubspot.com/products/crm?missing=undefined) [Overview of all products](https://www.hubspot.com/products/get-started?missing=undefined) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?missing=undefined) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?missing=undefined) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?missing=undefined) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?missing=undefined) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?missing=undefined) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?missing=undefined) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?missing=undefined) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?missing=undefined) - ### Breeze AI agents and features that power the entire platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?missing=undefined) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?missing=undefined) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?missing=undefined) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?missing=undefined) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?missing=undefined) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?missing=undefined) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?missing=undefined) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?missing=undefined) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?missing=undefined) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?missing=undefined) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?missing=undefined) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?missing=undefined) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?missing=undefined) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?missing=undefined) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?missing=undefined) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?missing=undefined) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?missing=undefined) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?missing=undefined) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?missing=undefined) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?missing=undefined) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?missing=undefined) - [Pricing](https://www.hubspot.com/pricing/marketing?missing=undefined) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?missing=undefined) - [What's New in HubSpot](https://www.hubspot.com/new?missing=undefined) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - [Sustainability](https://www.hubspot.com/sustainability?missing=undefined) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?missing=undefined) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?missing=undefined) - [Technology Partner Program](https://www.hubspot.com/partners/app?missing=undefined) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?missing=undefined) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?missing=undefined) - [Startup Partner Program](https://www.hubspot.com/startups/partners?missing=undefined) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?missing=undefined) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?missing=undefined) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?missing=undefined) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?missing=undefined) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?missing=undefined) - [Migration](https://www.hubspot.com/services/professional/migrations?missing=undefined) - [Premium Support](https://www.hubspot.com/services/premium-support?missing=undefined) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?missing=undefined) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?missing=undefined) - [__Overview of all products__](https://www.hubspot.com/products/get-started?missing=undefined) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?missing=undefined) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?missing=undefined) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?missing=undefined) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?missing=undefined) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?missing=undefined) - 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[Automate marketing](https://www.hubspot.com/use-case/automate-marketing?missing=undefined) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?missing=undefined) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?missing=undefined) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?missing=undefined) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?missing=undefined) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?missing=undefined) - [Manage content](https://www.hubspot.com/use-case/manage-content?missing=undefined) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?missing=undefined) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?missing=undefined) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?missing=undefined) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?missing=undefined) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?missing=undefined) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?missing=undefined) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?missing=undefined) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?missing=undefined) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?missing=undefined) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?missing=undefined) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?missing=undefined) - [Pricing](https://www.hubspot.com/pricing/marketing?missing=undefined) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?missing=undefined) - [What's New in HubSpot](https://www.hubspot.com/new?missing=undefined) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - [Sustainability](https://www.hubspot.com/sustainability?missing=undefined) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?missing=undefined) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?missing=undefined) - [Technology Partner Program](https://www.hubspot.com/partners/app?missing=undefined) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?missing=undefined) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?missing=undefined) - [Startup Partner Program](https://www.hubspot.com/startups/partners?missing=undefined) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?missing=undefined) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?missing=undefined) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?missing=undefined) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?missing=undefined) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?missing=undefined) - [Migration](https://www.hubspot.com/services/professional/migrations?missing=undefined) - [Premium Support](https://www.hubspot.com/services/premium-support?missing=undefined) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?missing=undefined) - About About - [About Us](https://www.hubspot.com/our-story?missing=undefined) - [Careers](https://www.hubspot.com/careers?missing=undefined) - [Contact Us](https://www.hubspot.com/company/contact?missing=undefined) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?missing=undefined) [Start free or get a demo](https://www.hubspot.com/products/get-started?missing=undefined) [Log in](https://app.hubspot.com/login?missing=undefined) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?missing=undefined) - [Case Studies Overview](https://www.hubspot.com/case-studies?missing=undefined) - [Directory](https://www.hubspot.com/case-studies/directory?missing=undefined) - SANDOW  # How SANDOW Design Group Cut Sales Cycles by 62%—Without Compromising Premium Service Marketing & Advertising 200-1,000 employees  - 62% Reduction in sales cycle Use Cases - Sales and Marketing Alignment - Generate Leads - Close Deals Products - [Sales Hub](https://www.hubspot.com/products/sales?missing=undefined) Featured - Sales Workspace ### Story Overview SANDOW delivers premium services across print, digital, and events—but outdated systems were slowing sales and threatening client satisfaction. Since moving to HubSpot Sales Hub and unlocking the power of Sales Workspace, the team centralized their pipeline, automated follow-up, and gained the visibility to coach smarter and close faster. Now, reps are prepared and present—leading to faster deals without sacrificing the high-touch experience SANDOW is known for. ### About Company SANDOW delivers premium services across print, digital, and events—but outdated systems were slowing sales and threatening client satisfaction. Since moving to HubSpot Sales Hub and unlocking the power of Sales Workspace, the team centralized their pipeline, automated follow-up, and gained the visibility to coach smarter and close faster. Now, reps are prepared and present—leading to faster deals without sacrificing the high-touch experience SANDOW is known for. #### __The Background__ __Elevating Luxury Design Through Print and Modern Innovation__ SANDOW Design Group is a luxury design media company with a portfolio of iconic brands, digital platforms, and high-profile events that serve the architecture and design community. For over 20 years, they’ve helped premium brands—from boutique design firms to luxury furniture makers—reach curated audiences through immersive, high-end experiences. In a rapidly digitizing industry, SANDOW has stayed true to its roots—while staying ahead of the curve. Print remains central to their offering, but digital content, podcasts, video, and 30+ annual events round out a modern, multi-platform strategy that delivers impact across the full buyer journey.  “There’s something real about the pages on a piece of paper,” says Keith van de Venter, Director of CRM Strategy & Operations. “From the paper stock to the binding to how the book smells when you open it—our clients expect that level of craftsmanship.” But as client expectations evolved, SANDOW faced growing demand for faster turnaround times, data-driven reporting, and bundled campaigns. The goal wasn’t just efficiency—it was delivering a premium experience at every touchpoint, without compromising on quality.   #### __The Challenge__ __Disjointed Systems Were Slowing Sales and Diluting Experience__ Before HubSpot, SANDOW’s sales team operated across a tangle of spreadsheets, email threads, and a homegrown CRM. There was no single source of truth, and the cracks were starting to show. “It was a nightmare,” Keith says. “Reps were duplicating records. Nothing was searchable. We couldn’t trust the data—and we definitely couldn’t scale.” At the same time, SANDOW was shifting to a new revenue model: 12-month subscription programs that bundled print, digital, events, and services. These high-value deals promised growth—but only if the team could deliver a seamless, strategic sales process. “This model was new for our industry—and it only works if your sales process is tight,” Keith explains. “You can’t offer a premium bundled experience when your systems are disjointed and your reps don’t have a full picture of the client relationship.” Sales cycles dragged. Forecasting was unreliable. And without visibility into customer activity, marketing and sales struggled to stay aligned. “Our clients expect premium service,” Keith says. “But when your reps are hunting down info instead of having strategic conversations, you’re not going to grow.” __Multiple Sources of Truth__ When Keith joined SANDOW, part of the sales team had already begun using HubSpot. Recognizing the platform’s potential, he led the full migration to HubSpot Sales Hub—bringing the entire sales team onto one centralized system. “Migrating from our homegrown CRM into HubSpot was a heavy lift, but the payoff was immediate,” Keith shares. “Now our reps can trust the data. They have everything in one place—which means they’re better prepared, more efficient, and able to serve clients the way we want to.” This foundational shift didn’t just fix broken workflows—it unlocked a more strategic, scalable way of selling.   #### __The Solution__ __One Customer Platform, Endless Sales Potential__ With HubSpot Sales Hub alongside Marketing Hub and Service Hub, SANDOW’s team finally had the structure, visibility, and speed they needed to work smarter and move faster. “Sales Hub gave us one place to work, and one version of the truth,” Keith says. “That alone changed everything. Reps weren’t duplicating records or chasing client history—they could finally focus on selling.” Proposals were more personalized. Contracts went out cleaner. And reps walked into meetings fully equipped with years of customer data, ROI insights, and deal history—leading to faster, more productive conversations. A $375K deal that once took eight months to close? Closed in just three. “That big deal was a perfect example of why fast time-to-value matters,” Keith explains. “In publishing, deadlines are fixed. We don’t have the luxury of slow onboarding or long learning curves—HubSpot delivered value immediately.” __Sales Workspace: From Visibility to Velocity__ With the foundation in place, Sales Workspace helped SANDOW move from efficiency to acceleration—giving the team the clarity, structure, and tools to close faster and coach smarter.  __Pipeline insights reps can act on__ Sales leaders now have full visibility into the pipeline, broken down by rep, lead source, and deal stage. No more gut checks—just clean, actionable data. “Before, we were looking at one giant pipeline wondering how much was real versus high hopes,” Keith says. “Now we can coach around what’s actually happening.” __Deal scoring that drives smarter selling__ Deal scoring helps the team stay focused on the opportunities most likely to close—while flagging stalled or slipping deals.  “If a deal’s been sitting in a stage for 29 days and the close date changed four times—it’s not real,” Keith explains. “We use deal scoring to coach around that and clean out anything that’s not in the green or yellow.”  __Built-in momentum with guided actions__ Guided actions keep reps moving with clear prompts for what to do next—without waiting on a manager.  “Guided actions help our reps stay ahead,” Keith says. “They don’t have to wait for someone to tell them what to do—it’s right there in front of them.”  __AI-Powered Meetings, Smarter Follow-Up__ Meetings are now central to SANDOW’s structured sales process—and with __AI Meeting Assistan__t, those conversations become strategic assets. “Before meetings, AI pulls in relevant context. Afterward, it captures the follow-up steps,” Keith explains. “That means less note-taking, more listening—and smarter decisions afterward.”  By transforming unstructured meeting data into organized, actionable insights, the team improved post-meeting execution while reducing manual workWith HubSpot’s mobile app, reps stay productive on the go—especially during SANDOW’s 30+ annual events. “At our events, reps can scan business cards, check if contacts exist in HubSpot, add notes, and create follow-up tasks on the spot,” Keith shares. “It’s helped us act fast and stay organized—right from the floor.” #### __The Transformation__ __From Manual Work to Momentum__ With HubSpot Sales Hub and Sales Workspace, SANDOW has transformed its sales process from slow and fragmented to fast, focused, and data-driven. “The adoption of Sales Hub was fast and easy for our reps,” says Keith. “And Sales Workspace just took it to the next level. It’s helped us be more efficient, more insightful, and more agile.” Now, reps are prepared for every conversation. Sales and marketing are aligned. And SANDOW is setting the foundation for what comes next—AI-powered growth built on clean data and a unified customer platform. “AI is only as smart as the data you feed it,” Keith says. “That’s why we’re doing the hard work now—making sure we’re ready. We’re not just playing catch-up—we’re preparing to lead.” Table of Contents Table of Contents - [The Background](https://www.hubspot.com#the-background) - [The Challenge](https://www.hubspot.com#the-challenge) - [The Solution](https://www.hubspot.com#the-solution) - [The Transformation](https://www.hubspot.com#the-transformation)  > Sales Workspace puts everything in one place so our reps can focus on the conversation, not the tools. They’re more prepared, more present, and that leads to a better experience for our clients. That’s how we’re accelerating time to close. Keith Vanderventer Director, CRM Strategy and Operations [SANDOW Design Group](https://sandow.com/?missing=undefined) [](https://sandow.com/?missing=undefined)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?missing=undefined) ##### Related Case Studies -  ### Belkins Reduces Time Spent on Agreements by 90% With the PandaDoc App for HubSpot - Marketing & Advertising - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/belkins?missing=undefined) -  ### SmartBug uses the Typeform app to increase form submissions 2x - Marketing & Advertising - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/smartbug?missing=undefined) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent?missing=undefined) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - 200-1,000 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm?missing=undefined) - 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United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie?missing=undefined) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - Marketing & Advertising - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/manobyte?missing=undefined) -  ### Lendio Closes 58% More Deals with Marketing Hub Automation - 200-1,000 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/lendio?missing=undefined) -  ### Liquidity Services Cuts Costs 50% by Consolidating on HubSpot - 200-1,000 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/liquidity-services?missing=undefined) [See all case studies](https://www.hubspot.com/case-studies/directory?missing=undefined) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products?missing=undefined) All Products and Features - [HubSpot AEO](https://www.hubspot.com/products/aeo?missing=undefined) HubSpot AEO - 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