Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?RewriteStatus=1) - Close Search - [Log in](https://app.hubspot.com/login?RewriteStatus=1) - About About - [About Us](https://www.hubspot.com/our-story?RewriteStatus=1) - [Careers](https://www.hubspot.com/careers?RewriteStatus=1) - [Contact Us](https://www.hubspot.com/company/contact?RewriteStatus=1) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?RewriteStatus=1) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm?RewriteStatus=1) [Overview of all products](https://www.hubspot.com/products/get-started?RewriteStatus=1) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?RewriteStatus=1) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?RewriteStatus=1) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?RewriteStatus=1) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?RewriteStatus=1) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?RewriteStatus=1) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?RewriteStatus=1) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?RewriteStatus=1) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?RewriteStatus=1) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?RewriteStatus=1) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?RewriteStatus=1) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?RewriteStatus=1) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?RewriteStatus=1) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?RewriteStatus=1) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?RewriteStatus=1) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?RewriteStatus=1) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?RewriteStatus=1) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?RewriteStatus=1) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?RewriteStatus=1) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?RewriteStatus=1) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?RewriteStatus=1) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?RewriteStatus=1) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?RewriteStatus=1) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?RewriteStatus=1) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?RewriteStatus=1) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?RewriteStatus=1) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?RewriteStatus=1) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?RewriteStatus=1) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?RewriteStatus=1) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?RewriteStatus=1) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?RewriteStatus=1) - [Pricing](https://www.hubspot.com/pricing/marketing?RewriteStatus=1) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?RewriteStatus=1) - [What's New in HubSpot](https://www.hubspot.com/new?RewriteStatus=1) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?RewriteStatus=1) - [Sustainability](https://www.hubspot.com/sustainability?RewriteStatus=1) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?RewriteStatus=1) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?RewriteStatus=1) - [Technology Partner Program](https://www.hubspot.com/partners/app?RewriteStatus=1) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?RewriteStatus=1) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?RewriteStatus=1) - [Startup Partner Program](https://www.hubspot.com/startups/partners?RewriteStatus=1) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?RewriteStatus=1) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?RewriteStatus=1) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?RewriteStatus=1) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?RewriteStatus=1) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?RewriteStatus=1) - [Migration](https://www.hubspot.com/services/professional/migrations?RewriteStatus=1) - [Premium Support](https://www.hubspot.com/services/premium-support?RewriteStatus=1) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?RewriteStatus=1) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?RewriteStatus=1) - [__Overview of all products__](https://www.hubspot.com/products/get-started?RewriteStatus=1) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?RewriteStatus=1) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?RewriteStatus=1) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?RewriteStatus=1) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?RewriteStatus=1) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?RewriteStatus=1) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?RewriteStatus=1) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?RewriteStatus=1) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?RewriteStatus=1) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?RewriteStatus=1) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?RewriteStatus=1) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?RewriteStatus=1) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?RewriteStatus=1) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?RewriteStatus=1) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?RewriteStatus=1) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?RewriteStatus=1) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?RewriteStatus=1) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?RewriteStatus=1) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?RewriteStatus=1) - [Manage content](https://www.hubspot.com/use-case/manage-content?RewriteStatus=1) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?RewriteStatus=1) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?RewriteStatus=1) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?RewriteStatus=1) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?RewriteStatus=1) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?RewriteStatus=1) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?RewriteStatus=1) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?RewriteStatus=1) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?RewriteStatus=1) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?RewriteStatus=1) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?RewriteStatus=1) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?RewriteStatus=1) - [Pricing](https://www.hubspot.com/pricing/marketing?RewriteStatus=1) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?RewriteStatus=1) - [What's New in HubSpot](https://www.hubspot.com/new?RewriteStatus=1) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?RewriteStatus=1) - [Sustainability](https://www.hubspot.com/sustainability?RewriteStatus=1) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?RewriteStatus=1) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?RewriteStatus=1) - [Technology Partner Program](https://www.hubspot.com/partners/app?RewriteStatus=1) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?RewriteStatus=1) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?RewriteStatus=1) - [Startup Partner Program](https://www.hubspot.com/startups/partners?RewriteStatus=1) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?RewriteStatus=1) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?RewriteStatus=1) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?RewriteStatus=1) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?RewriteStatus=1) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?RewriteStatus=1) - [Migration](https://www.hubspot.com/services/professional/migrations?RewriteStatus=1) - [Premium Support](https://www.hubspot.com/services/premium-support?RewriteStatus=1) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?RewriteStatus=1) - About About - [About Us](https://www.hubspot.com/our-story?RewriteStatus=1) - [Careers](https://www.hubspot.com/careers?RewriteStatus=1) - [Contact Us](https://www.hubspot.com/company/contact?RewriteStatus=1) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?RewriteStatus=1) [Start free or get a demo](https://www.hubspot.com/products/get-started?RewriteStatus=1) [Log in](https://app.hubspot.com/login?RewriteStatus=1) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?RewriteStatus=1) - [Case Studies Overview](https://www.hubspot.com/case-studies?RewriteStatus=1) - [Directory](https://www.hubspot.com/case-studies/directory?RewriteStatus=1) - TrekkSoft  # TrekkSoft Goes All In with HubSpot to Boost Leads by 376% Software & Technology 25-200 employees  - 376% increase in leads - 429% increase in organic traffic - 12X growth in leads from social media Use Cases - Increase Leads Products - [The Full CRM Platform](https://www.hubspot.com/products/crm/enterprise?RewriteStatus=1) ### Story Overview In the past year, TrekkSoft has increased its social media leads by 12X and its organic traffic by 429%, while new leads have been boosted by 376%. ### About Company Founded in Switzerland, TrekkSoft allows customers to streamline their online booking process, whether by integrating the software with their existing website or building a new optimised website. ### Finding a Platform for Success [TrekkSoft](https://www.trekksoft.com/en/?RewriteStatus=1) is a leading SaaS business which focuses on the tour and activity industry. By 2014, it had grown rapidly, but its marketing efforts hadn’t kept up with the pace. It was using some marketing tools, but they weren’t integrated or robust enough to deliver the results it needed. According to Lucy Fuggle, head of content marketing at TrekkSoft: “We had to deal with many inefficiencies. Keeping our content and contacts in sync was difficult. We wanted everything in the one place, on an SEO-friendly platform that would provide us with quality insights that we could easily act on.” Jon Fauver, CEO and co-founder of TrekkSoft, also wanted to implement a marketing strategy that focussed on building a lasting relationship with the customer. TrekkSoft’s journey to adopting HubSpot is in itself a testimonial to the power of HubSpot's inbound marketing philosophy. Jon was an early consumer of HubSpot’s content, starting with the “Is Social Media Really the Future of Online Marketing” webinar in 2010. Four years later he was still consuming HubSpot content when he began looking for a solution for TrekkSoft. After a demonstration of the HubSpot Marketing Platform, he was convinced; TrekkSoft signed on the dotted line in late 2014. “HubSpot is the ideal marketing companion for a team focussed on growth,” explains Lucy. “It has everything you need: tools for blogging and landing page creation, email management, SEO optimisation, thorough analytics, a CRM and more.” ### The Building Blocks of a New Inbound Strategy One of the first things that TrekkSoft did was set up its blog on the [Bloging](https://www.hubspot.com/products/blog?RewriteStatus=1) platform. Before working with HubSpot, the company had hosted it on WordPress, which didn’t have the SEO optimisation and data tracking features it needed. “The Blog App is a favourite of mine,” says Lucy. “I particularly like the integrated analytics, which let me see where visitors are coming from and what posts are generating leads. We can then act on this data to better tailor our content and boost performance across all blogs and marketing efforts.” TrekkSoft also hosts ebooks, articles and webinars on [Landing Pages](https://www.hubspot.com/products/landing-pages?RewriteStatus=1), adding [Forms](https://www.hubspot.com/products/forms?RewriteStatus=1) and [CTAs](https://www.hubspot.com/products/calls-to-action?RewriteStatus=1) to drive user engagement. Leads and visitors who interact with the content are nurtured with [Workflows](https://www.hubspot.com/products/marketing-automation?RewriteStatus=1) to ensure they receive the content that is most relevant to them at the time and move them through the buyer’s journey. All these steps helped TrekkSoft to increase the ROI of its marketing, but Lucy knew that there was still more that it could do with the HubSpot software. “Until late 2015, we were still hosting our main website pages on a different content management system which was affecting our growth and our ability to move forward. We were delighted when we made the move over to the [Content Hub](https://www.hubspot.com/products/content?RewriteStatus=1) and saw results almost immediately.” ### Great Results That Keep Getting Better Since partnering with HubSpot, TrekkSoft’s marketing has become more efficient and aligned with sales, says Lucy, “It's made everything more streamlined and straightforward for us.” Moreover, the company is undoubtedly reaping the rewards of its efforts. In the past six months, it has expanded its team from 15 to 40 employees, new leads have been boosted by 109%, while marketing qualified leads are up by 92%. As well as this, it has seen a 12X increase in social media contacts over the past four months and a 2X increase in organic traffic over the past six months. __Anthony Rodrick, VP of Sales says, "__It’s the best CRM we’ve ever used. It aligns all of our departments and is the ideal tool for our sales team, especially when it comes to lead scoring and tracking calls and contacts." TrekkSoft’s content has been crucial to its marketing success. One of its ebooks, a social media handbook for tour and activity providers, has been downloaded more than 5,000 times, and TrekkSoft gained 3,000 new contacts through the landing page’s submission form. Lucy says that collaboration between HubSpot and TrekkSoft is one that will continue for many years to come. “It’s a companion to our business, and it’s in sync with where we’re heading. That’s so valuable for a company trying to scale and get huge results from their marketing. We want to keep growing; we’re doubling our revenue every year, and we need a solution that is going to grow with us, not limit us.” __“HubSpot is perfectly suited to TrekkSoft. It’s a great platform, and I’m confident that it is going to continue to help us to grow, reach new people and build our brand,” adds Lucy.__   Table of Contents Table of Contents - [Finding a Platform for Success](https://www.hubspot.com#finding-a-platform-for-success) - [The Building Blocks of a New Inbound Strategy](https://www.hubspot.com#the-building-blocks-of-a-new-inbound-strategy) - [Great Results That Keep Getting Better](https://www.hubspot.com#great-results-that-keep-getting-better)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?RewriteStatus=1) ##### Related Case Studies -  ### How 6clicks Achieved 806% Growth with HubSpot - Software & Technology - 25-200 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/6clicks?RewriteStatus=1) -  ### Storykit drives more leads and saves 50% reporting time with HubSpot’s LinkedIn integration - Software & Technology - 25-200 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/storykit?RewriteStatus=1) -  ### TimeLog Builds Cross-team Alignment With HubSpot - Software & Technology - 25-200 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/timelog?RewriteStatus=1) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Software & Technology - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/eventus?RewriteStatus=1) - 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