Marketing funnels aren’t flowing. Old tactics aren’t working. Your playbook needs some love. So we rewrote it for you. Loop Marketing is a new four-stage approach that combines AI efficiency, human authenticity, and taste to drive growth. It loops. It learns. It gets sharper every time you use it.
Loop Marketing isn’t just a framework — it’s something you can start using today. Get started with 100+ AI prompts built for every stage.
Marketing has never had more moving parts — declining traffic, multiplying channels, and failing tactics. Follow this playbook to turn those moving parts into a momentum-building system. Humans and AI working together to Express your story, Tailor it to your audience, Amplify it across channels, and Evolve it in real time.
But modern growth doesn't start with AI. It starts with you. Everyone has the same tools — the difference is what you feed them.
Loop Marketing has three foundations: your customer guide, your style guide, and your data layer. These give AI the context to sound like you, not everyone else. From there, you run Loops, each focused on a specific objective.
Define the objective for your Loop. Use AI to workshop ideas, stress-test messaging, and sharpen your angle, all grounded in your brand context.
Build the anchor piece of your campaign. What will your campaign drive traffic to?
Use Breeze to map how your story comes to life across formats and channels.
Create a brand style guide that captures your distinct perspective across campaign materials.
Use CRM data to define your ideal customer profile and generate campaign concepts.
Turn your campaign brief into a mix of content assets across multiple channels and formats.
Use enriched data and intent signals to build out your target customer segments.
Generate personal content that connects your message to your audience’s needs. Let AI create landing pages, emails, ads, and CTAs that adjust based on industry, role, stage, and time of day.
Ensure AI maintains accuracy while applying your unique taste, creative judgment, and strategic thinking.
Create targeted content variants and personalized experiences for each segment.
Diversify where you're showing up to reach new customers and create moats for your business. Optimize for answer engines, like ChatGPT and Claude, so that you’re part of the answer when buyers are searching.
Remix every piece of content into different formats for each stage and channel — optimized webpages, a vertical demo for TikTok, a carousel for LinkedIn, and more.
Combine smart ad targeting with partnerships from subject matter experts your audience already trusts. Ads put you in the right feed; creators put you in the right conversation.
Track your visibility across answer engines, compare against competitors, and get recommendations to improve your presence.
Plan and create multi-channel campaign assets, and deploy them across channels.
Use AI to predict which customers and campaigns are most likely to convert, and to identify any weak spots before you go live.
Track engagement and conversion signals as they happen to act fast. AI highlights the anomalies so you spend your time adjusting, not digging.
The AI era demands personalization, creativity, and speed. Spin up A/B tests on headlines, offers, and audiences.
Apply each learning to your creative, targeting, and spending. Each tweak to your loop makes your next campaign sharper, faster, more economical, and harder to imitate.
Uncover patterns, insights, and optimization opportunities using HubSpot context in ChatGPT.
Flag engagement changes automatically, enabling A/B testing and campaign optimization.
Get built-in reports and dashboards across channels, enabling data-backed decisions.
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