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Shows screenshots of beautifully designed web pages built using Content Hub
Content Hub™

Content Marketing Software

  • All-in-one, AI-powered content marketing software that helps marketers create and manage content.

  • Free and premium plans that grow with you. Editions starting at:

    - Free: $0/month
    - Starter: $20/month per seat
    - Professional: $500/month (3 seats included)
    - Enterprise: $1,500/month (5 seats included)

  • Includes AI-powered content generation, lead capture tools, a scalable CMS, video and podcast hosting, A/B testing, SEO recommendations, advanced analytics and reporting, and more — all powered by a customer platform that allows you to build remarkable content experiences for your customers.

HubSpot Video

Create and manage personalized content experiences across the customer journey.

The role of content has evolved beyond just a lead generation tool. Marketers need to create more content than ever before, distribute it across more channels at more points in the customer journey, and make it highly personal to the buyer. With Content Hub, get everything you need to create and manage content at scale. 

Solutions to Your Top Content Marketing Challenges

Simplified user interface of using content remix to create image, SMS, social, and blog content

Create Content

Transform your customer journey into a memorable experience. Craft dynamic and personalized content that speaks directly to your audience's needs, driving engagement and building brand affinity at every step. With powerful analytics and CRM data to help optimize your content, create content experiences that truly hit home.

Simplified user interface of HubSpot's file manager

Manage Content

Take control of your content assets with Content Hub, the ultimate single source of truth for your entire organization. Easily manage, update, and distribute all your content from one central location, ensuring everyone has access to the most up-to-date and relevant materials. Streamline your workflow and keep your content strategy on track with centralized asset management.

Content Marketing Software That
Grows With You

Start with free tools and pay as you grow, or hit the ground running with one of our premium editions.


No credit card required


Popular features

  • Landing pages
  • Website builder
  • AI blog
  • Basic SEO recommendations
  • Managed cloud hosting
  • Connect a custom domain


Starts at

$20/month per seat

Popular features

  • Everything in Free
  • No HubSpot branding
  • Additional website pages & blog posts
  • Personalization tokens
  • Live chat & email support


Starts at


(3 seats included)

Popular features

  • Everything in Starter
  • Content remix
  • Brand voice
  • Podcasting
  • Dynamic personalization
  • Content management
  • Memberships and gated content
  • Content optimization and reporting


Starts at


(5 seats included)

Popular features

  • Everything in Professional
  • Multisites
  • Content approvals
  • Permissioning and teams
  • Activity logging
  • Custom objects
  • Serverless functions

For more detailed information on product packaging and the limits that apply, please see our pricing page.
Price shown in USD and subject to applicable tax.

Have a question for our sales team? Give us a call and we'll walk you through it.
+1 888-482-7768

After just 6 months, customers using HubSpot's content tools increase inbound leads by 99%.

See How Customers Use Content Hub to Grow Better


How Rankmi Became the Foremost HR Resource in Latin America 

The Challenge

Rankmi needed to deliver country-specific content, boost website MQLs, and track progress effectively.

The Solution

Rankmi now uses HubSpot to deliver relevant, targeted content, streamline website updates, and track progress in one central location. As a result, Rankmi creates new landing pages in under 5 minutes while achieving a 35% increase in MQLs.

“We are experts in HR and wanted to communicate that with our audience across the continent. Anything that you need to know, from how to do a performance review or something as simple as building a culture in your organization, you can come to us.” - Jean Pierre Barroilhet, Inbound Marketing Manager, Rankmi

Read the full case study

G2 Badge: Best Results, Mid-Market, Summer 2023
G2 Badge: Best Usability, Mid-Market, Summer 2023
G2 Badge: Leader, Mid-Market, Summer 2023
G2 Badge: Leader, Summer 2023
G2 Badge: Leader, Enterprise, Summer 2023
G2 Badge: Leader, Europe, Summer 2023

All-in-one content marketing software for creating meaningful customer journeys.

Frequently Asked Questions

You can access the HubSpot CMS developer documentation to learn more about Content Hub, explore developer features, and connect with the HubSpot CMS developer community.

A content management system (CMS) is software that facilitates creating, managing, and modifying information on a website. With a CMS, your developers can build flexible, beautiful website themes that your marketing team can use to make website updates on their own, creating and personalizing your website for every visitor.

HubSpot’s content marketing software allows marketers to take ownership over their website. You won’t have to worry about security concerns or broken pages, freeing you up to focus on the experience you're providing your customers instead. And with flexible themes, you can ensure your brand and design stay consistent across pages.

You can get started for free with HubSpot’s free CMS tools, or if you’re looking for more advanced features to help scale your content marketing operations, HubSpot also offers premium features in its Starter, Professional, and Enterprise editions of Content Hub.

Content Hub, Marketing Hub, Sales Hub, Service Hub, Commerce Hub, and Operations Hub are each part of our complete customer platform to help you grow better. When you use two or more products together, your data is automatically connected on the platform, enabling you to easily (and powerfully) track your entire customer journey from first website visit, to closed deal, to happy customer.

Popular HubSpot content marketing features include:
  • SEO recommendations to improve your search rankings
  • Lead generation features like landing pages and forms 
  • Content repurposing software
  • Dynamic content blocks 
  • AI-powered content writing tools
  • Beautiful, pre-designed website themes
  • Reporting and analytics to understand what happens when people land on your pages and why
  • An easy-to-use drag-and-drop website builder