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Behavioral Targeting

Personalize marketing outreach at scale with a collection of behavioral targeting features that make each interaction feel special.

Get started with HubSpot's Behavioral Targeting features today.
  • Some features are available for free, with additional functionality in premium editions of HubSpot. See the pricing page for more information. 

    • Gather detailed insights on how your audience interacts with your website and content
    • Use active lists for advanced segmentation, targeting, and audience building
    • Send the right message at the right time with event-based triggers
  1. Read minds and win hearts with behavioral targeting.

    Effective marketing isn’t that far off mind reading: meet the prospect where they’re at, and deliver exactly the information they need. That’s where behavioral targeting comes in.

    Use insights on how your audience engages with your site, your content, and more to deeply personalize the buyer experience. 

    Building campaigns with behavioral targeting lets you stand out in a crowded market by offering hyper-relevant ads and emails that capture your customers’ attention.


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  1. Design highly personalized buyer journeys with active lists.

    HubSpot makes it easy to build hyper-segmented lists based on your customer persona and their engagement with your brand. Build active email lists based on contact behavior or interests to personalize site content, tailor emails, and power automated marketing campaigns to personalize every interaction.
  2. Leverage CRM data to customize your content.

    Generic email blasts tend to end up in the trash.

    Personalize your email and content marketing using contact details from your CRM to boost engagement. You can tailor your messaging using contacts’ name, company, role, and more
  3. Boost conversion rates with engaging nurture campaigns.

    Lead your prospects through the buyer journey with the right touchpoint at the right time.

    Automatically send a follow-up email after a visitor fills out a form to keep your brand top of mind, and create tailored emails, content, and offers based on your prospect’s behavior.
  4. Identify behavioral events that lead to conversions.

    HubSpot identifies high-intent behaviors that indicate your contact is ready to take the next step, such as web visits, email interactions, and form submissions. Use this insight to develop personalized and effective journeys that convert prospects to customers to advocates.

Have questions? Give us a call and we'll walk you through it.

+1 857-829-5060

Frequently Asked Questions

  • Behavioral targeting is the process of using web behavior, rather than demographic information, to surface relevant ads to qualified leads. By reading website behavior, behavioral targeting can analyze past actions to provide personalized ads that improve the effectiveness of marketing campaigns.

    • Web traffic analytics
    • Lead and contact list segmentation
    • Customer relationship management (CRM)
    • Support for Facebook, Twitter, Google, and Instagram ad platforms
  • HubSpot’s behavioral targeting feature is part of Marketing Hub, and you can get started with it for free. If you are looking for more advanced marketing software features to help organize your data and scale your team, HubSpot also offers premium Marketing Hub features with its Starter, Professional, and Enterprise editions.