Website Migrations

Your website recreated on HubSpot's CMS so you can build using HubSpot's integrated tools.

Website Migration Overview

The HubSpot Website Migration Service provides a migration of your website content onto a new theme in HubSpot CMS. You will have the option to migrate your content to a Marketplace, default, or Replatforming built theme. You will also have the ability to retain your existing website look and feel, or refresh your design by matching the look and feel of a theme of your choosing. A designated Replatforming Specialist will help you manage the website migration and guide you through the process.

Please note: This service does not include graphic design, significant custom development, or content strategy as part of the service.

See Pricing & Details

Your Replatforming Specialist will consult with you on selecting the right migration plan for your business needs, recreate your existing web content in HubSpot's easy to use platform, assure your new website’s quality as a CMS Hub expert and support you in going live with your new website. Your website will be built using as limited custom code as possible so that it is easy for you to make future updates.

Below are some examples of content types and features that HubSpot cannot migrate:

  • - Database-driven content, such as real estate listings, knowledge bases, extensive product catalogs, and postal code/location-based search.
  • - Gated content, such as logins, member access, password protection, and pages that are only accessible by form submission.
  • - E-commerce, such as shopping carts, storefronts, and payment processing.
  • - Advanced forms, such as progressive or multi-step forms, calculators collecting submissions, and forms requesting Personally Identifiable Information.
  • - User-generated content, such as forums, ratings, comments, and profiles.
  • - Third-party applications, such as live chat, accessibility widgets, commenting engines, and job boards.
  • - Custom responsive design, stylesheets, and mobile websites.

Below are some things that may change as a result of migrating your website onto HubSpot:

  • - If you decide to update the look and feel of your website to match the design of a Marketplace or pre-made theme, changes to the overall placement and structure of your content should be expected. We will work with you to determine how best to migrate your content.
  • - If you decide to retain your website’s overall look and feel, we will build your new website with flexibility in mind. This will ensure your ease of use as you build in the future, but may cause slight changes to the structure and styling to work seamlessly with our system.

Key Details


Setting: Remote

Duration: 2 - 3 weeks

Website Migrations

Legal Description

Frequently Asked Questions

  • Yes. We will customize the theme settings of a marketplace theme to match your company’s branding. These customizations will be made in the codeless theme editor, we will not modify the source code of any Marketplace theme.

  • Yes, we will migrate your content in the languages that are provided.

  • Yes. During a migration we work to bring over your website as closely as possible which involves seeing what code your current site is using. Therefore we need a live URL to perform a migration and can’t do a migration based off of an image or PSD file.

  • Yes. If you want to submit a password protected page, please just note a username and password that we can use to access the page for the migration.

  • A website migration typically takes 2-3 weeks once it is started.

  • During a website migration you will have a Replatforming Specialist from HubSpot to walk you through the entire process. Any design issues with the website migration can be reported directly to your HubSpot Replatforming Specialist once the website is completed.

  • Yes, we will migrate up to 150 pages. 

  • Template setup and website migrations are available for CMS Hub Professional and CMS Hub Enterprise customers. CMS Hub Free and Starter customers can leverage HubSpot’s tools to import their blog content or website structure into HubSpot. Learn more here.

Get More Information About Professional Services

Interested in partnering with a HubSpot Migrations Specialist? Let’s talk.