My day is a blend of translating business growth opportunities into AI products and services that unlock new capabilities for marketing, sales and customer success practitioners to deliver measurable value. Either through freeing up marketers from drudgery to focus on move valuable strategic work or augmenting CX capabilities that allow them to scale hyper-personalized, omni-channel experiences that delight our customers.

The customer is front and centre of everything we do, whether that's helping prospects discover how HubSpot can transform their business or ensuring existing customers get maximum value from the platform. We host events where customers can expand their knowledge and network, run educational webinars, and showcase customer success stories through case studies that broaden their market recognition. Most importantly, we're constantly listening to customer feedback and market needs, making sure our campaigns address real business challenges rather than just pushing product features.

My team is solving for the customer through proper segmentation of our target audiences in LATAM. We identify the real pain points and fears of our customers and prospects in order to create marketing strategies that help them overcome those obstacles and navigate the path of growth and digital transformation in their businesses with greater confidence.