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- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
[Free HubSpot CRM](https://www.hubspot.com/products/crm)
[Overview of all products](https://www.hubspot.com/products/get-started)
- ### Marketing Hub
Marketing automation software
[Free and premium plans](https://www.hubspot.com/products/marketing)
- ### Sales Hub
Sales software
[Free and premium plans](https://www.hubspot.com/products/sales)
- ### Service Hub
Customer service software
[Free and premium plans](https://www.hubspot.com/products/service)
- ### Content Hub
Content marketing software
[Free and premium plans](https://www.hubspot.com/products/content)
- ### Data Hub
Data management software
[Free and premium plans](https://www.hubspot.com/products/data)
- ### Revenue Hub
CPQ, billing, and payments software
[Free and premium plans](https://www.hubspot.com/products/revenue)
- ### Smart CRM
AI-powered, flexible CRM software
[Learn more](https://www.hubspot.com/products/crm/ai-crm)
- ### Small Business Bundle
The Starter edition of each product, built for startups and small businesses
[Learn more](https://www.hubspot.com/products/crm/starter)
- ### Breeze
AI agents and features that power the entire platform
[Learn more](https://www.hubspot.com/products/artificial-intelligence)
- ### AEO (Beta)
Answer engine optimization tools that track and improve your brand's visibility in AI results
[Learn more](https://www.hubspot.com/products/aeo)
- ### HubSpot Marketplace
Connect your favorite apps to HubSpot
[See all integrations](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- By Team Size
- Why HubSpot?
- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [INBOUND Event](https://www.inbound.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__Breeze__
\
AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [INBOUND Event](https://www.inbound.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- About About
- [About Us](https://www.hubspot.com/our-story)
- [Careers](https://www.hubspot.com/careers)
- [Contact Us](https://www.hubspot.com/company/contact)
- [Investor Relations](https://ir.hubspot.com/)
- [Management Team](https://www.hubspot.com/company/management)
[Start free or get a demo](https://www.hubspot.com/products/get-started)
[Log in](https://app.hubspot.com/login)
- English Select a language
- [日本語](#)
- [Deutsch](#)
- [English](#)
- [Español](#)
- [Português](#)
- [Français](#)
- High Contrast
- [Customer Support](https://help.hubspot.com/)
- [Contact Sales](https://offers.hubspot.com/contact-sales)
- [Case Studies Overview](https://www.hubspot.com/case-studies)
- [Directory](https://www.hubspot.com/case-studies/directory)
- Condeco

# Condeco Books 3X More High-Quality Leads with HubSpot
Software & Technology
25-200 employees

- 154%
Year-on-Year Web Traffic Growth
- 3X
Increase in MQLs
- 21.4%
Increase in Email CTR
Use Cases
- Increase Traffic
- Integrations
Products
- [Marketing Hub](https://www.hubspot.com/products/marketing)
- [Sales Hub](https://www.hubspot.com/products/sales)
### Story Overview
Condeco is the market leader in workspace management and resource scheduling software. Before HubSpot, they used a range of disconnected systems to manage their marketing activity. With HubSpot, Condeco has taken segmentation and personalisation to the next level and enhance performance across traffic, leads, engagement, and conversions.
### About Company
Condeco is the pioneering market leader in workspace management and resource scheduling software. They work with over 1,600 brands across the globe to enable flexible working and transform their workplace for the future.
### Looking for a Flexible System That Will Grow and Scale With the Company
Before HubSpot, [Condeco](https://www.condecosoftware.com/) used dotmailer (now called dotdigital) for their marketing efforts and Salesforce as a CRM. The systems were completely disconnected, clunky, and hard to do business with.
They sent leads to Salesforce using old webforms and Zapier automation. All the lists in dotmailer had to be manually maintained. They also switched to NetSuite as their CRM tool in hopes to automate lead flow. Their setup was holding them back because they were a small team within a growing company, and they didn’t have dedicated analysts or developers to help them bring it all together.
Lauren Robertson, Brand and Creative Marketing Director at Condeco, explains, “We were reviewing many marketing automation solutions, including HubSpot, Pardot, and Marketo. We knew we needed an automated system, but it also had to be intuitive and flexible. Pardot and Marketo had a steep learning curve, and we knew we couldn’t make them work.”
Condeco wanted their marketing team to remain agile as they grow. They needed a system with zero technical blockers and barriers, and HubSpot’s intuitiveness stood out. “The user-friendly backend was a key selling point for HubSpot. It was also the right fit for our business size and complexity level, which was crucial,” adds Lauren.
They needed a marketing automation system that could grow with them. In March 2015, Condeco signed up for [Marketing Hub Enterprise](https://www.hubspot.com/products/marketing/enterprise) and never looked back.
### Next-Level Segmentation and Personalization on Autopilot
Condeco’s implementation of HubSpot was fast and stress-free. They had an internal working group that collaborated with HubSpot’s onboarding team. Since they were switching from NetSuite to Salesforce Lightning for their CRM, integrating Salesforce with HubSpot was a priority. Condeco wanted to go beyond simple lead generation into nurturing the entire pipeline, and this integration was essential to making that happen.
Stefan Somersall-Weekes, Head of Campaigns at Condeco, says, “The [HubSpot Salesforce Integration](https://www.hubspot.com/products/salesforce) is intuitive and incredibly reliable. New integrations are also easy to add, and they sync straight away. We can also test everything we do in the sandbox or on the live platform before we release it.” Agility like this means Condeco’s marketing team has greater control over their tech stack.
Marketing Hub also helps Condeco run advanced automation campaigns. “All the data that the sales team adds to Salesforce syncs to HubSpot and triggers a specific nurture program or a specific form of communication. The [Workflows tool in Marketing Hub has](https://www.hubspot.com/products/marketing/marketing-automation) been the most important feature of HubSpot for us and allowed us to scale up,” adds Stefan. Workflows helped them double down on engagement throughout the entire pipeline, instead of just lead generation, in an automated, efficient way.
Thanks to HubSpot, Condeco has taken their custom messaging to the next level. They’re personalising their landing pages to [industries](https://info.condecosoftware.com/financialsector), personas, locations, languages, and even their partners and influencers. They’re always testing everything to maximise performance, too. Stefan adds, “The design speed, flexibility, and the ease of A/B testing and multivariate testing of our landing pages and emails allowed us to optimise these pages to each of our segments fully.”
Condeco heavily relies on integrations with HubSpot, including Wistia, SurveyMonkey, ZoomInfo, and Zoom Meetings. They’ve enabled them to enrich their lead data and survey their customers in a more meaningful way. This way, HubSpot became their single source of truth and brought focus to their sales, marketing, and customer success teams.
### Explosive Growth and Ambitious Next Goals
Condeco saw tremendous results with HubSpot. Their web traffic has grown significantly year-on-year, a massive 154% increase. Thanks to nurturing workflows, their marketing-qualified leads (MQLs) went up by 300% since 2017. On top of that, their emails now have a 21.4% higher click-through rate. Detailed, automated segmentation and personalisation are paying off.
Condeco has a global workforce of 400 employees. They’ve also doubled their marketing team, and HubSpot helped them empower each employee with HubSpot Academy, Help Center, and always-ready support. They’ve made the most out of user management and permission capabilities based on skills, roles, and functionalities that each team member has and needs for maximum impact.
The next step for Condeco is to focus on intent-based marketing and increase the quality of conversions. Stefan finishes up by adding, “We’ve recognised that people can engage with our content because they’re interested in learning, while others are looking to buy a solution. HubSpot allows us to score our assets and identify high quality leads based on their engagement, which will further help us to grow and scale.”
Table of Contents Table of Contents
- [Looking for a Flexible System That Will Grow and Scale With the Company](https://www.hubspot.com#looking-for-a-flexible-system-that-will-grow-and-scale-with-the-company)
- [Next-Level Segmentation and Personalization on Autopilot](https://www.hubspot.com#next-level-segmentation-and-personalization-on-autopilot)
- [Explosive Growth and Ambitious Next Goals](https://www.hubspot.com#explosive-growth-and-ambitious-next-goals)

### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo)
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* * *
[Read more](https://www.hubspot.com/case-studies/night-zookeeper)
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### Caxton increases web traffic by 65% with HubSpot
- 25-200 employees
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/caxton-payments)
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### Europe Express’ Travel Advisor Experience and Bookings Take Off with HubSpot
- 25-200 employees
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/europe-express)
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### Booxi aligns teams across three continents and saves $100k/year with HubSpot
- Software & Technology
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/booxi)
- 
### Flinks significantly increases SQLs YoY with HubSpot
- Software & Technology
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/flinks)
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