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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### Breeze AI agents and features that power the entire platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Dentally  # Dentally Increase Organic Traffic By 60% YOY with HubSpot Software & Technology 25-200 employees  - 20% increase in sales - 40% increase in leads generated YOY - 50% increase in deals closed by sales reps Use Cases - Full CRM - Sales and Marketing Alignment - Integrate Company Data Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Service Hub](https://www.hubspot.com/products/service) - [Content Hub](https://www.hubspot.com/products/content) ### Story Overview Learn how Dentally after switching to HubSpot created a single source of truth for marketing, sales, CRM, and customer service which enabled them to share data with ease, improved overall productivity, and provide high-quality and consistent customer experiences. ### About Company Dentally is the UK's market-leading cloud solution for faster, simpler dental practice management. ### __Using a cluttered, disconnected CRM solution created friction among teams__ [Dentally](https://www.dentally.co/uk) helps practitioners worldwide run their business more effectively, freeing up dentists’ time so they can offer patients better treatment. The company needs tools that allow its teams to spend less time on managing software and more time keeping customers happy. Dentally was using Salesforce for various CRM functions. Still, its sales and marketing tools were not connected, which led to poor alignment between departments and created friction among employees.  *“We found there was friction with Salesforce for the individual daily users. The solution was having a seamless, all-in-one solution to support all our marketing, customer service, and sales efforts”* explains CEO and co-founder Nick Davies. Dentally started looking for a more easy-to-use yet powerful alternative all company members could use as its single source of truth to eliminate friction, bring tools together, and empower teams to collaborate and do their best work. *“When you've got different teams and data living natively, you need them all to be on the same page. Communicating and sharing data across departments with ease is key.”* And that’s how they found HubSpot.   ### __4 in 1 Marketing, Sales, Service and CMS software within a centralized CRM__ When Nick found HubSpot, he was sold from the start. “*When we understood we could use HubSpot as our complete end-to-end CRM, we went all-in with Sales Hub, Marketing Hub, and the CMS. As business needs evolved, we added Service Hub. It’s fantastic,”* he explains. The seamless alignment between [Sales Hub](https://www.hubspot.com/products/sales) and [Marketing Hub](https://www.hubspot.com/products/marketing) has increased transparency among teams and created a tight content creation feedback loop. *“Marketing teams can react to the feedback the sales team got from customers and produce assets that better fit their needs. Plus, the marketing team can see how effective the content is in the app.”* [Service Hub](https://www.hubspot.com/products/service) has empowered Dentally’s support teams to deepen their relationships with customers and provide a best-in-class experience. *“We bought 58 Service Hub seats. We use Service Hub to do implementation and onboarding. It’s really useful for managing our pipeline and track the progress of our customer success programs,”* adds Nick. One of the things Nick likes about HubSpot is the platform’s ease of use. *“Compared to Salesforce, HubSpot is very intuitive. The learning curve for new members is very low.”*  He and his teams enjoy the platform’s overall level of consistency. *“Whenever you look at records within HubSpot, the layout and how we interact with it are consistent across the board. This helped a lot with driving adoption,”* he says. The flexibility achieved through the use of [CMS Hub](https://www.hubspot.com/products/cms) is significantly valuable to Dentally. *“HubSpot has everything we need and required no configuration. We did it all ourselves, which means it's super adaptable to our business needs.”* Dentally automates a lot of processes using the workflows feature. *“We've got loads of different workflows which are intuitive and easy to build. We're constantly changing them, and being able to do it ourselves helps us remain agile,”* says Nick.   Sales Hub helps the sales department put leads on follow-up cycles, making sure no deal is left behind. *“Our focus is B2B sales. Our sales reps are now able to follow up with valuable stuff, and, therefore, we started increasing our win rate.”* That’s not it. The sequences tool, along with other sales productivity tools within Sales Hub also helps Dentally’s sales teams get more done. “*We're in an industry where prospects go AWOL often. Being able to follow up automatically allows our salespeople to use their time better.”*  Last but not least, Dentally has been using the pipeline management and sales automation tools within HubSpot to fix and improve its sales processes. *“We revamped our sales process and how we approach selling. We were able to adapt and iterate because we were making changes, seeing results, measuring, and then making changes again.”* According to Nick, automation and flexible workflows have been Dentally’s key to success. *“When we started molding workflows and automation around our business processes, we started to see a big value boost.”*   ### __60% increase in organic traffic YOY__ Since moving over to the HubSpot CRM platform three years ago, Dentally has been on a continuous road to outstanding growth. The company has been seeing a __60% increase in web traffic__ year over year.  *“Our direct and organic traffic has been the biggest gain—high-quality traffic without paying for a lot of PPC,”* explains Nick.  On top of that, the __number of leads coming through has gone up by 40%__ year over year. Thanks to using HubSpot, the productivity levels of Dentally’s sales teams’ have increased, as __deals closed per sales rep have doubled__ from 2018 to today.  What’s more, after using the automation and workflows inside HubSpot, the company’s sales processes improved, which __increased overall sales revenue by 20%.__ Since using HubSpot as the single source of truth for marketing, sales, CRM, and customer service, Dentally has quickly adapted to its next growth phase.    Table of Contents Table of Contents - [Using a cluttered, disconnected CRM solution created friction among teams](https://www.hubspot.com#using-a-cluttered-disconnected-crm-solution-created-friction-among-teams) - [4 in 1 Marketing, Sales, Service and CMS software within a centralized CRM](https://www.hubspot.com#4-in-1-marketing-sales-service-and-cms-software-within-a-centralized-crm) - [60% increase in organic traffic YOY](https://www.hubspot.com#60-increase-in-organic-traffic-yoy) Previous Next - > HubSpot has everything we need and required no configuration. We did it all ourselves, which means it's super adaptable to our business needs. We're constantly changing workflows, and being able to do it ourselves helps us remain agile. NICK DAVIES CEO and Co-founder Dentally - > We realized we needed a seamless, all-in-one solution to support all our marketing, customer service, and sales efforts. NICK DAVIES CEO and Co-founder Dentally - > We basically buy every single product HubSpot has to offer because I’m 100% confident HubSpot will continue to keep up the pace and scale as we scale.” NICK DAVIES CEO and Co-founder Dentally  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - 25-200 employees - United Kingdom * * * [Read more](https://www.hubspot.com/case-studies/connectd) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### Europe Express’ Travel Advisor Experience and Bookings Take Off with HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/europe-express) -  ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/booxi) -  ### How MasterMover drove 30% MQL to SQL conversion with HubSpot - 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