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[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?authuser=0) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?authuser=0) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?authuser=0) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. 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[Explore product updates](https://www.hubspot.com/spotlight?authuser=0) - [Pricing](https://www.hubspot.com/pricing/marketing?authuser=0) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?authuser=0) - [What's New in HubSpot](https://www.hubspot.com/new?authuser=0) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?authuser=0) - [Sustainability](https://www.hubspot.com/sustainability?authuser=0) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fflexmr&hubs_content-cta=nav-resources-community&authuser=0) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?authuser=0) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?authuser=0) - [Technology Partner Program](https://www.hubspot.com/partners/app?authuser=0) - 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[Premium Support](https://www.hubspot.com/services/premium-support?authuser=0) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?authuser=0) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?authuser=0) - [__Overview of all products__](https://www.hubspot.com/products/get-started?authuser=0) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?authuser=0) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?authuser=0) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?authuser=0) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?authuser=0) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?authuser=0) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?authuser=0) - 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[Close deals](https://www.hubspot.com/use-case/close-more-deals?authuser=0) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?authuser=0) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?authuser=0) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?authuser=0) - [Manage content](https://www.hubspot.com/use-case/manage-content?authuser=0) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?authuser=0) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?authuser=0) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?authuser=0) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?authuser=0) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?authuser=0) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?authuser=0) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?authuser=0) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?authuser=0) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?authuser=0) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?authuser=0) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?authuser=0) - [Pricing](https://www.hubspot.com/pricing/marketing?authuser=0) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?authuser=0) - [What's New in HubSpot](https://www.hubspot.com/new?authuser=0) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?authuser=0) - [Sustainability](https://www.hubspot.com/sustainability?authuser=0) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fflexmr&hubs_content-cta=nav-resources-community&authuser=0) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?authuser=0) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?authuser=0) - [Technology Partner Program](https://www.hubspot.com/partners/app?authuser=0) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?authuser=0) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?authuser=0) - [Startup Partner Program](https://www.hubspot.com/startups/partners?authuser=0) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?authuser=0) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?authuser=0) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?authuser=0) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?authuser=0) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?authuser=0) - [Migration](https://www.hubspot.com/services/professional/migrations?authuser=0) - [Premium Support](https://www.hubspot.com/services/premium-support?authuser=0) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?authuser=0) - About About - [About Us](https://www.hubspot.com/our-story?authuser=0) - [Careers](https://www.hubspot.com/careers?authuser=0) - [Contact Us](https://www.hubspot.com/company/contact?authuser=0) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?authuser=0) [Start free or get a demo](https://www.hubspot.com/products/get-started?authuser=0) [Log in](https://app.hubspot.com/login?authuser=0) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?authuser=0) - [Case Studies Overview](https://www.hubspot.com/case-studies?authuser=0) - [Directory](https://www.hubspot.com/case-studies/directory?authuser=0) - FlexMR  # FlexMR Jumpstarts Its Lead Generation by 2X with HubSpot Software & Technology 1-25 employees  - 2X increase in leads - 2X increase in website traffic - 108% increase in organic traffic Use Cases - Increase Leads Products - [Marketing Hub](https://www.hubspot.com/products/marketing?authuser=0) - [Sales Hub](https://www.hubspot.com/products/sales?authuser=0) - [Service Hub](https://www.hubspot.com/products/service?authuser=0) ### Story Overview Since the adoption of HubSpot, FlexMR has boosted its leads and website visitors by 2X and increased its sales team from three people to five. ### About Company FlexMR provides a world-leading online market research platform which combines both qualitative and quantitative methods. It believes in creating accessible online research tools for every researcher. ### From Fragmented Tools to One Powerful Solution By 2015, [FlexMR](https://www.flexmr.net/?authuser=0) had decided that its marketing needed to be just as cutting edge as its product. It wanted to increase awareness of its brand, boosts leads and put processes in place to support lead nurturing and customer retention. Enter Christopher Martin, who was hired as FlexMR’s digital marketing manager. “Before I started, we did some blogging and content marketing through a custom CMS, and that was about the extent of it. In my first few weeks, I set up a lot of different tools - including Constant Contact for emails and Hootsuite for social media, but they didn’t have the automation features that we needed. They weren’t integrated, so we couldn’t track leads or calculate ROI. We spent much time manually entering data to ensure the information was accurate." Christopher also wanted to have greater alignment between the sales and marketing teams, so that FlexMR could pursue its goals more holistically. An all-in-one inbound solution was the way forward, and the company began an in-depth investigation of its options. "We scrutinised both Pardot and the HubSpot Marketing Platform to a high degree. However, the HubSpot software’s wider variety of features at every stage of the marketing funnel made it stand out. Its Workflows were of particular interest to us, as they would allow us to push through tailored messages that fitted well with our modular product.” The decision, Christopher says, was an easy one, and FlexMR signed on the dotted line with HubSpot in 2015. ### Tightly Targeted Content That Converts Customers FlexMR wanted to get more leads, but it also wanted to understand their needs so that it could nurture them more effectively. To facilitate this, it first migrated its contacts database to the HubSpot CRM and created [personas](https://knowledge.hubspot.com/contacts-user-guide-v2/how-to-create-personas?authuser=0) for its different types of clients. “We realised there was a divide between the needs of the end-clients who come to us for research and services and the agencies who need software to run projects on behalf of their customers. We created a main persona for each and then refined that further depending on their level of influence within their organisation. We set up some ‘negative’ personas too –including students who come to us for information but who won’t be in a position to buy for some years, giving us a chance to nurture that relationship without making a direct sale.” Once the personas were in place, Christopher began creating [Landing Pages](https://www.hubspot.com/products/landing-pages?authuser=0) for FlexMR’s vast repository of content, adding [Calls-To-Action](https://www.hubspot.com/products/calls-to-action?authuser=0) to encourage visitors to download and leave their information. “I gathered all these Landing Pages together in our research resource centre, which is a collection of all of our gated content sorted by topic and content type. We also instituted a very tight content schedule. We produce at least one piece of content every week, such as a whitepaper, case study or slide show, and we produce a demo video every couple of months.” FlexMR generates interest in this content using the HubSpot [Social Inbox](https://www.hubspot.com/products/social-inbox?authuser=0), which it uses to post across Facebook and Twitter. Website visitors are then nurtured with [Workflows](https://www.hubspot.com/products/marketing-automation?authuser=0); something Christopher describes as a revelation. “We have a different one set up for each content offer, and we often segment by persona as well. We run them on a two-week to two-month timescale, so we can keep our brand top of mind and direct people to the content and software that’s most relevant to them.” The HubSpot software has also allowed the sales and marketing teams to work more closely, he says. “The sales team uses the [HubSpot CRM,](https://www.hubspot.com/products/crm?authuser=0) so they have access to a considerable amount of lead information. Everything is collected in the timeline, which allows the salesperson to have much warmer discussions with the potential client. “Before we didn’t have a very defined sales process – it was based on relationships, and every situation was different. With the HubSpot CRM, we have a more structured approach in place, allowing us to move people through the sales pipeline more efficiently.” ### Amazing Results in Just Six Months FlexMR started seeing results from the HubSpot software “almost immediately”, and within six months, the company had increased both its website traffic and its leads by 2X. In the past three months, there has been a 108% leap in organic traffic from sites like Google, which has allowed the company to reduce its monthly PPC advertising spend by 19%. The quality of leads has increased as well, explains Christopher, thanks to a more strategic content plan. “We have been able to extend the type of leads we get, and that’s because we are engaging with people on the topics that they want to talk about. We’ve had to increase our sales team from three people to five to keep up with the volume and the demand.” Christopher says that he would recommend the HubSpot software to any company that wants to improve its inbound marketing radically. “It’s given us the flexibility to pursue a holistic strategy – we have greater reach and are better able to connect with our customers. We have plans to expand globally over the next three years, and I know HubSpot Marketing Platform will be a key part of this. It’s a great piece of software and I don’t see how we could do without it now.” Table of Contents Table of Contents - [From Fragmented Tools to One Powerful Solution](https://www.hubspot.com#from-fragmented-tools-to-one-powerful-solution) - [Tightly Targeted Content That Converts Customers](https://www.hubspot.com#tightly-targeted-content-that-converts-customers) - [Amazing Results in Just Six Months](https://www.hubspot.com#amazing-results-in-just-six-months)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?authuser=0) ##### Related Case Studies -  ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd?authuser=0) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing?authuser=0) -  ### Keatext boosts sales success through all-in-one integration and better access to insights - Software & Technology - 1-25 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/keatext?authuser=0) -  ### YuLife reinvents insurance, rapidly scaling from startup to global Insurtech with HubSpot - United Kingdom - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/yulife?authuser=0) - 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 ### HubSpot Starter Customer Platform Drives One-third of the Startup 2030 Builders’ total revenue with lead generation boost - 1-25 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/2030-builders-hubspot-starter-customer-platform-drives-one-third-of-the-startup-2030-builders-total-revenue?authuser=0) -  ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/booxi?authuser=0) -  ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd?authuser=0) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing?authuser=0) - 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 ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd?authuser=0) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing?authuser=0) -  ### Keatext boosts sales success through all-in-one integration and better access to insights - Software & Technology - 1-25 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/keatext?authuser=0) -  ### YuLife reinvents insurance, rapidly scaling from startup to global Insurtech with HubSpot - United Kingdom - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/yulife?authuser=0) -  ### A Tailored Customer Journey is the Ticket to Growth for Exodus Adventure Travel - United Kingdom - 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