WorksHub

HR Cloud achieves 51% increase in conversion rate with automation through HubSpot

HR Cloud is a human resources software company that was relying on multiple distinct tools for their marketing and sales activities. The team was having difficulties aligning both initiatives within the disparate systems. They needed a solution with strong analytics that could successfully tie marketing and sales, while also allowing for better customer engagement. HR Cloud found HubSpot to be the right solution to help them develop a central place to efficiently connect all marketing and sales efforts. HR Cloud is a human resources software company that was relying on multiple distinct tools for their marketing and sales activities. The team was having difficulties aligning both initiatives within the disparate systems. They needed a solution with strong analytics that could successfully tie marketing and sales, while also allowing for better customer engagement. HR Cloud found HubSpot to be the right solution to help them develop a central place to efficiently connect all marketing and sales efforts. Read more

20% reduction in churn

5% of customers in refer-a-friend program

51% increase in conversation rate

Sales and Marketing Aren’t Speaking the Same Language

HR Cloud is a human resources software company that was using HubSpot for marketing, and a different solution for sales. Ryan Ginsberg, Manager of Customer Support and Implementations, along with the rest of his team were having a really difficult time deriving insights that could inform the company’s sales and marketing strategy while using multiple disparate systems. The bottom line, their sales and marketing teams had fallen out of alignment.

There was also a lack of visibility into their contact's engagement on their website, and HR Cloud struggled to keep up with manually handling inbound leads, follow-ups, demos, and contract negotiations, etc. Ultimately, this meant potential new customers were falling through the cracks.

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HubSpot as the All-in-one Solution Has Made a World of Difference

In terms of key criteria to switch to Hubspot, HR Cloud says, “ it needed to offer the same sales functionality as our previous provider, and we needed it to support our plans of developing an automated marketing machine. So far we have been tremendously successful with our move and wouldn't go back.”

After migrating both marketing and sales to run on HubSpot, HR Cloud, “felt like it was unlike anything the company has used before as it has allowed our sales team to become more productive with their time.” They are now able to optimize their campaigns and easily track their performance along with effectively managing their leads.

Using HubSpot for automation has helped them increase their conversions to 51%. Ryan says: “We use automation from HubSpot to handle the follow-up emails and to track if the lead clicked in the email triggered a task to call or send an email to the lead an ensure they book a demo. We get value every day from having a central place for all Website, Marketing, and Content.  We have emails sent every day tracking total contacts created by day. Workflows help optimize our processes. For example, when a deal goes to closed-won, we create a ticket to send email notifications and tasks to accounting and our implementation team. Everything

has been set up to support our growing business.  HubSpot is the first thing I log into every morning to review deals, implementations, leads, and everything else for that matter.  It's amazing!”

They are now in the process of switching from Zendesk to HubSpot’s Service Hub to make their entire platform integrated.

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Ginsberg explains how HR Cloud has best benefited from using HubSpot in his own words

“Overall, I have never loved a product more than HubSpot.  I can do anything I want, in one place, and it never fails.  Everything about the product is easy to use, intuitive, fast, and effective. Our company has aspirations to be like Hubspot but in the HR space. “

“I am a true HubSpot Advocate here at the office and typically employees come to me if they have any questions.  If not, then Hubspot support always has the right answer and guides me in the right direction.”

About WorksHub

HR Cloud is a leading developer of HR software & HRMS solutions for small and medium size businesses that have high turnover. HR Cloud's Onboard is market leading technology for effective new hire onboarding and Workmates enables employee engagement simply and easily. Founded in 2012, our HRIS empowers teams to easily onboard new hires, manage employee data, create a company social network and support employee development.

Industry: Business Services

Company Size: Mid-Market

Location: United States

Software: Service, Marketing

Start growing with HubSpot today

Start growing with HubSpot today

With tools to make every part of your process more human and a support team excited to help you, getting started with inbound has never been easier.

Get HubSpot free

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