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An outbound and sales-driven approach
Before HubSpot, Inbound Mantra’s approach to customer acquisition was almost entirely sales-driven. The company had no marketing team and placed a heavy focus on an outbound marketing approach, with very little success. Raj alluded to difficulties Inbound Mantra faced around generating leads and meeting the right kinds of prospects, pointing to a distinct lack of inbound marketing capabilities on the company’s website at that time. “Customer acquisition was a problem, as it was entirely sales-driven. We were going from pillar to post using outbound marketing, seeing very little success and not meeting the right kind of prospects.”
He began researching online marketing tools to learn more about how he could leverage SEO and content marketing to better target the right prospects, generate more leads and spend less time and money on outbound marketing endeavours. This is when he came across the HubSpot Partner Program and the inbound methodology, realising that becoming a HubSpot partner could provide him with the tools and knowledge to master the art of inbound marketing and kick-start Inbound Mantra’s lead generation efforts.
A partner to move the dial
After joining the HubSpot Partner Program, Raj alluded to his satisfaction with the onboarding process to bring him up to speed with HubSpot, as well as using the HubSpot Academy to get his marketing and agency certifications. He was also impressed with the level of ongoing service he has received to help him resolve issues quickly and efficiently. “During onboarding, I was taught step-by-step how to run campaigns in HubSpot and followed this exactly. The ongoing service has also been superb, as are all of the online resources provided by HubSpot.”
With HubSpot implemented, Inbound Mantra has taken full advantage of everything the HubSpot suite has to offer. The team uses the Emails feature to send out weekly newsletters and nurture leads, along with the Content Strategy and Keywords tools to generate and execute content ideas that they would otherwise not have the capacity to build out. Raj also uses the Reporting features of HubSpot to track campaign performance and make tweaks to facilitate continuous improvement.
Revenue, traffic and leads in spades
Since joining the HubSpot Partner Program, Inbound Mantra has been on an astounding growth trajectory. Raj pointed to a 10x increase in monthly website traffic, as well as a 50% growth in revenue each year for the last three years. The company now also generates 80 leads per month, which is a fantastic achievement as it originally generated none.
Looking forward, Raj wants Inbound Mantra to continue using HubSpot to create solutions that solve marketing and sales problems for its customer base, citing a data-driven approach enabled by HubSpot as the key driver of these aspirations. On HubSpot as a company and as a partner, Raj stated: “Inbound Mantra looks to HubSpot as a role model when it comes to building team and culture. And we are very inspired.”
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