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[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?authuser=0) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?authuser=0) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?authuser=0) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?authuser=0) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?authuser=0) - [Pricing](https://www.hubspot.com/pricing/marketing?authuser=0) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?authuser=0) - [What's New in HubSpot](https://www.hubspot.com/new?authuser=0) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?authuser=0) - [Sustainability](https://www.hubspot.com/sustainability?authuser=0) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?authuser=0) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?authuser=0) - [Technology Partner Program](https://www.hubspot.com/partners/app?authuser=0) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?authuser=0) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?authuser=0) - [Startup Partner Program](https://www.hubspot.com/startups/partners?authuser=0) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?authuser=0) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?authuser=0) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?authuser=0) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?authuser=0) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?authuser=0) - [Migration](https://www.hubspot.com/services/professional/migrations?authuser=0) - [Premium Support](https://www.hubspot.com/services/premium-support?authuser=0) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?authuser=0) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?authuser=0) - [__Overview of all products__](https://www.hubspot.com/products/get-started?authuser=0) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?authuser=0) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?authuser=0) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?authuser=0) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?authuser=0) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?authuser=0) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?authuser=0) - 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[Close deals](https://www.hubspot.com/use-case/close-more-deals?authuser=0) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?authuser=0) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?authuser=0) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?authuser=0) - [Manage content](https://www.hubspot.com/use-case/manage-content?authuser=0) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?authuser=0) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?authuser=0) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?authuser=0) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?authuser=0) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?authuser=0) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?authuser=0) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?authuser=0) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?authuser=0) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?authuser=0) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?authuser=0) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?authuser=0) - [Pricing](https://www.hubspot.com/pricing/marketing?authuser=0) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?authuser=0) - [What's New in HubSpot](https://www.hubspot.com/new?authuser=0) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?authuser=0) - [Sustainability](https://www.hubspot.com/sustainability?authuser=0) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?authuser=0) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?authuser=0) - [Technology Partner Program](https://www.hubspot.com/partners/app?authuser=0) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?authuser=0) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?authuser=0) - [Startup Partner Program](https://www.hubspot.com/startups/partners?authuser=0) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?authuser=0) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?authuser=0) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?authuser=0) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?authuser=0) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?authuser=0) - [Migration](https://www.hubspot.com/services/professional/migrations?authuser=0) - [Premium Support](https://www.hubspot.com/services/premium-support?authuser=0) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?authuser=0) - About About - [About Us](https://www.hubspot.com/our-story?authuser=0) - [Careers](https://www.hubspot.com/careers?authuser=0) - [Contact Us](https://www.hubspot.com/company/contact?authuser=0) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?authuser=0) [Start free or get a demo](https://www.hubspot.com/products/get-started?authuser=0) [Log in](https://app.hubspot.com/login?authuser=0) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?authuser=0) - [Case Studies Overview](https://www.hubspot.com/case-studies?authuser=0) - [Directory](https://www.hubspot.com/case-studies/directory?authuser=0) - InboundCycle  # Spanish Partner InboundCycle Doubles Revenue with HubSpot Marketing & Advertising 25-200 employees  - 100% Revenue Growth Year on Year - 100% Client Growth Year on Year - 90% Client Retention Use Cases - Solutions Partners - Inbound Marketing - Solutions Partner Program Success Products - [The Full CRM Platform](https://www.hubspot.com/products/crm/enterprise?authuser=0) ### Story Overview InboundCycle is an inbound marketing agency, based in Barcelona, Spain established in 2011 became the first HubSpot partner in Spain. Over the last 4 years, the agency has grown from strength to strength and is looking forward to a promising future. ### About Company InboundCycle is the first native Inbound Marketing Agency in Spain and Latin America. Founded in 2011, the company has grown to become the first Spanish speaking HubSpot platinum partner. InboundCycle is based in Barcelona, Spain. ### Becoming the First Spanish Speaking HubSpot Partner Prior to establishing [InboundCycle](https://www.inboundcycle.com/?authuser=0), Pau Valdés had an extensive background in agency work and was acutely aware of the dangers of unpredictable project work on the health of an agency. He was wary of setting up a new agency, especially given unstable economic environment at the time, but after reading about inbound marketing he realised that he had found “the piece that I was looking for, in terms of how to drive an agency business.” Pau established InboundCycle in early 2011 with his business partner David Tomás, General Manager of [Cyberclick](https://www.cyberclick.es/en?authuser=0), an affiliated Spanish digital marketing company. Initially, Pau tried to implement the inbound marketing methodology both for himself and his first clients using a range of different tools, but it wasn't efficient. Pau says, “we tried to implement inbound marketing services without technology, but it was overwhelming. As soon as we started using HubSpot, everything became simplified.” InboundCycle decided to partner with HubSpot in 2011 and, in doing so, became the first partner in a Spanish speaking market. ### Building An Agency in A Recessionary Climate InboundCycle helps companies of any size, from startups to multinationals, transition to an inbound marketing strategy. Thanks to it’s measurability and cost effectiveness, the ethos of inbound marketing resonates strongly with businesses in the local Spanish market, many of whom suffered in the recession. These businesses need to justify every euro spent on marketing and with [HubSpot’s Analytics](https://www.hubspot.com/products/analytics?authuser=0), Pau can quickly and easily demonstrate the return on investment.   For many of their clients, brand awareness is a core problem.  Berta Hernández, Marketing Director, explains, “Our clients have good products and services but people could not find them.” Using HubSpot apps like [Blogging](https://www.hubspot.com/products/blog?authuser=0), [Landing Pages](https://www.hubspot.com/products/landing-pages?authuser=0) and [Workflows](https://www.hubspot.com/products/marketing-automation?authuser=0) have helped them solve these problems for their clients. Berta says, “our clients are now getting more visitors, more leads, more marketing qualified leads and brand awareness has increased too.” Using HubSpot’s software alongside the [inbound marketing methodology](https://www.hubspot.com/inbound-marketing?authuser=0) provides InboundCycle with a repeatable cadence that works time and again. Berta says, “using an all-in-one platform like HubSpot makes it easier for us to build an inbound marketing strategy for our customers.”   InboundCycle have now been in business over 4 years and the support they have received from HubSpot has been instrumental to their success. However, the nature of that support has changed as the business has grown. Aniol Quer, Sales Director, explains, “At first, we were having a lot of educational conversations about how to implement HubSpot and set up our processes correctly, but now we talk more strategically about how to grow our agency.” Over those 4 years, awareness of inbound marketing has also changed significantly. Aniol says, “every year more and more people know more and more about inbound marketing and HubSpot.” This has helped InboundCycle accelerate growth. Aniol explains, “our customers are now doing part of the work for us, they are referring us to their friends and colleagues and they’re spreading the word about inbound marketing.” ### Growing Well, With The Right Customers InboundCycle is now a team of 15 full time employees, supporting over 35 customers and is continuously growing but, notably, not at any cost. Pau says, “we’re focused on growing well, and with the right customers.” He elaborates, “they have to be interested in inbound marketing and how it can help them grow”. This can sometimes mean turning down business if there is not a good match in terms of mindset or product / service fit. But for those customers where there is a match, the rewards of partnering with InboundCycle are great. The team are proud of the impact their work has had on their customers businesses. Berta highlights that one customer, for example, started a blog from scratch and generated over 60,000 organic visits within the first year! Berta believes partnering with HubSpot is a smart choice for prospective agencies to future proof their business model. She says, “inbound marketing is the future, and there will be lots of opportunities to grow your business.” Partnering with HubSpot has provided Pau with a stable and scalable business model, something that was acutely missing in his previous business. He says, "We have been doubling revenue during the last 3 years and we're planning on growing 100% this year. It's great knowing that we'll be growing with HubSpot over the next years." Table of Contents Table of Contents - [Becoming the First Spanish Speaking HubSpot Partner](https://www.hubspot.com#becoming-the-first-spanish-speaking-hubspot-partner) - [Building An Agency in A Recessionary Climate](https://www.hubspot.com#building-an-agency-in-a-recessionary-climate) - [Growing Well, With The Right Customers](https://www.hubspot.com#growing-well-with-the-right-customers) Previous Next -  > Inbound marketing and HubSpot was the piece that I was looking for, in terms of how to drive an agency business. Pau Valdés CEO InboundCycle -  > Our clients have good products and services but people could not find them. Inbound marketing solves that problem. Berta Hernandéz Marketing Director InboundCycle -  > Our customers are now doing part of the work for us, they are referring us to their friends and colleagues and they’re spreading the word about inbound marketing. Aniol Quer Sales Director InboundCycle  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?authuser=0) ##### Related Case Studies -  ### Helsinki Partners Optimises its Marketing Initiatives with HubSpot - Marketing & Advertising - 25-200 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/helsinki-partners?authuser=0) -  ### How Major Tom Reconnected With 1K+ Businesses and Closed a $200K Deal with Prospecting Agent - Marketing & Advertising - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/major-tom-prospecting-agent?authuser=0) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - Marketing & Advertising - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie?authuser=0) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - Marketing & Advertising - 25-200 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/manobyte?authuser=0) -  ### How Growth Tribe Increased Conversions by 200-300% with HubSpot - 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 ### Helsinki Partners Optimises its Marketing Initiatives with HubSpot - Marketing & Advertising - 25-200 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/helsinki-partners?authuser=0) -  ### How Major Tom Reconnected With 1K+ Businesses and Closed a $200K Deal with Prospecting Agent - Marketing & Advertising - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/major-tom-prospecting-agent?authuser=0) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - Marketing & Advertising - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie?authuser=0) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - Marketing & Advertising - 25-200 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/manobyte?authuser=0) -  ### How Growth Tribe Increased Conversions by 200-300% with HubSpot - 25-200 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/growth-tribe?authuser=0) -  ### How Bluleadz Cut Commission Work and Tripled ROI with the QuotaPath App for HubSpot - 25-200 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/bluleadz?authuser=0) -  ### BridgeRev increases customer engagement 30% with the Webflow App for HubSpot - Marketing & Advertising - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/bridgerev?authuser=0) -  ### Media Garcia closes 3X more deals with Commerce Hub - Marketing & Advertising - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub?authuser=0) -  ### Myzone increases conversions 20% with HubSpot - 25-200 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/myzone?authuser=0) -  ### MedicAlert Achieves ‘Astronomical’ Efficiency Gains With HubSpot - 25-200 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/medicalert-foundation-canada?authuser=0) -  ### Helsinki Partners Optimises its Marketing Initiatives with HubSpot - Marketing & Advertising - 25-200 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/helsinki-partners?authuser=0) -  ### How Major Tom Reconnected With 1K+ Businesses and Closed a $200K Deal with Prospecting Agent - Marketing & Advertising - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/major-tom-prospecting-agent?authuser=0) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - Marketing & Advertising - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie?authuser=0) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - Marketing & Advertising - 25-200 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/manobyte?authuser=0) -  ### How Growth Tribe Increased Conversions by 200-300% with HubSpot - 25-200 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/growth-tribe?authuser=0) - 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