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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### Breeze AI agents and features that power the entire platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - InSinkErator  # InSinkErator Taps Into 27% More Revenue With HubSpot Ecommerce 200-1,000 employees  - 27% increase in revenue - 39% increase in average transaction value - 20% increase in website traffic Use Cases - Increase Traffic Products - [Marketing Hub](https://www.hubspot.com/products/marketing) ### Story Overview InSinkErator makes and sells food waste disposal units and instant hot water taps, and it has a huge global customer base. Using HubSpot, the company has increase its website traffic, average traction value and revenue. ### About Company InSinkErator is the world’s largest manufacturer of food waste disposal units. It's part of Emerson, a global technological and engineering leader. ### Launching Inbound In-House By 2016, [InSinkErator](https://insinkerator.co.uk/webapp/wcs/stores/servlet/en/insinkeratoruk) was ready to change how it handled its digital marketing. The agency it was using was expensive and getting campaigns off the ground was a laborious process. “All our databases were managed on an Excel spreadsheet, which was housed on a shared drive at the agency. If I wanted to see how many of our B2C contacts had a certain type of hot tap, they would have to run ten different filters on the sheet before they could let me know,” explains Christopher Vella-Bone, digital marketing and eCommerce manager at InSinkErator. “It was all very outdated; our email campaigns were pretty non-existent. If we wanted to send an email, we would have to get them to code it up first. They would then have to upload the most recent version of our database to Campaign Monitor before they could send it out.” InSinkErator needed a more unobstructed view on its contacts and a more effective way to nurture them to sales-readiness. It decided to embrace the inbound methodology, and what’s more, bring all its activities in-house. Christopher researched a range of all-in-one marketing automation solutions, including Pardot and Silverpop, but it was the HubSpot software that grabbed his attention. “My investigations led me to the HubSpot website and its blog. I was impressed by the company's ethos, and the software was just what we needed – easy to use, yet highly effective. I was completely convinced, and we signed up in 2016.” ### Ecommerce Campaigns That Count With the help of the HubSpot onboarding team, InSinkErator started building its first campaign, which was based around its annual Black Friday sale. It began by importing its consumer contacts into the [Contacts Database](https://knowledge.hubspot.com/articles/kcs_article/contacts/how-do-i-import-contacts).  “For Black Friday 2015, I just sent out a blanket email to every member of our database. In 2016, we got a lot more automated. We sent out a different deal every day for eight days, and people could sign up for reminders. We also started targeting; if we had a discount on a food disposer, we’d email people who already had one of our taps, and say ‘this would be a perfect pairing.’” The company also added content to its website, such as [Landing Pages](https://www.hubspot.com/products/landing-pages) which revealed the Black Friday deal of the day. “It worked amazingly well; we grossed 230% more than we did with our 2015 campaign.” InSinkErator has continued to use the HubSpot software to optimise its online marketing. It has a regular newsletter, and it uses [Calls-to-Action](https://www.hubspot.com/products/calls-to-action) and [Forms](https://www.hubspot.com/products/marketing/forms) to capture visitor details. “We like to keep things fresh, and we have regular offers to encourage people to interact with our site. During our January sale, when someone submitted their email address, they were taken to a Landing Page that would generate a discount code for them – anything from 6% to 99% off. That sparked much interest.” The HubSpot software has enabled the company to focus on strategy and spend more time on high-value activities, says Christopher. “When we were working with the agency, everything took longer – a simple email campaign required weeks of planning. Now, it’s all drag and drop, and it takes a couple of clicks. We also understand our prospects on a much more granular level, and we’re creating detailed [Workflows](https://www.hubspot.com/products/marketing-automation) to make sure that we nurture them in just the right way.” ### Exceeding Targets With HubSpot Since adopting the HubSpot software, InSinkErator has seen some tremendous results, including a 20% rise in website traffic and a significant increase in leads. “Our visitor-to-sales conversion rate has grown 180% – it was 0.5%, and now it’s 1.4%. Our newsletter was virtually unknown before, but now 30 people a day are signing up. We also see improvements to our bottom line. We’ve increased our eCommerce revenue by 27%, and the average transaction value is up by 39%. “My eCommerce target last year was for 20% growth. Thankfully, I found the HubSpot software and turned an aggressive target into an attainable one – in fact, we’ve already exceeded it.” Looking ahead, InSinkErator plans to start using the HubSpot [growth stack](https://www.hubspot.com/products/growth-stack), the combination of the [Marketing](https://www.hubspot.com/products/marketing), [CRM](https://www.hubspot.com/products/crm) and [Sales](https://www.hubspot.com/products/sales) software. “We’re so pleased with the B2C results that we want to get our B2B salespeople in on the action, and the growth stack offers us a great way to do that.” Following its initial success with HubSpot, the company has set a stretch goal of 30% eCommerce growth over the next 12 months – and Christopher says that the HubSpot software will be vital to achieving it.     Table of Contents Table of Contents - [Launching Inbound In-House](https://www.hubspot.com#launching-inbound-in-house) - [Ecommerce Campaigns That Count](https://www.hubspot.com#ecommerce-campaigns-that-count) - [Exceeding Targets With HubSpot](https://www.hubspot.com#exceeding-targets-with-hubspot)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### How Fresha Became the Answer Every Salon Owner Gets When They Ask AI with HubSpot's AEO - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fresha-aeo) -  ### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/colt) -  ### Liquidity Services Cuts Costs 50% by Consolidating on HubSpot - Ecommerce - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/liquidity-services) -  ### YuLife reinvents insurance, rapidly scaling from startup to global Insurtech with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/yulife) -  ### A Tailored Customer Journey is the Ticket to Growth for Exodus Adventure Travel - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/exodus-adventure-travel) -  ### Sunsail & The Moorings Deliver Once-in-a-Lifetime Experiences 365 Days a Year with Service Hub - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/sunsail-and-the-moorings) -  ### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub) -  ### npower Business Solutions saves £50,000 per year with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/npower-business-solutions) -  ### The Royal Mint increases NPS by 10 points with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/the-royal-mint) -  ### Allica Bank scales from start-up to £1bn+ in lending with HubSpot CRM - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/allica-bank) -  ### How Fresha Became the Answer Every Salon Owner Gets When They Ask AI with HubSpot's AEO - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fresha-aeo) -  ### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/colt) -  ### Liquidity Services Cuts Costs 50% by Consolidating on HubSpot - Ecommerce - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/liquidity-services) -  ### YuLife reinvents insurance, rapidly scaling from startup to global Insurtech with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/yulife) -  ### A Tailored Customer Journey is the Ticket to Growth for Exodus Adventure Travel - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/exodus-adventure-travel) -  ### Sunsail & The Moorings Deliver Once-in-a-Lifetime Experiences 365 Days a Year with Service Hub - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/sunsail-and-the-moorings) -  ### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub) -  ### npower Business Solutions saves £50,000 per year with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/npower-business-solutions) -  ### The Royal Mint increases NPS by 10 points with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/the-royal-mint) -  ### Allica Bank scales from start-up to £1bn+ in lending with HubSpot CRM - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/allica-bank) -  ### How Fresha Became the Answer Every Salon Owner Gets When They Ask AI with HubSpot's AEO - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fresha-aeo) -  ### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/colt) -  ### Liquidity Services Cuts Costs 50% by Consolidating on HubSpot - Ecommerce - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/liquidity-services) -  ### YuLife reinvents insurance, rapidly scaling from startup to global Insurtech with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/yulife) -  ### A Tailored Customer Journey is the Ticket to Growth for Exodus Adventure Travel - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/exodus-adventure-travel) -  ### Sunsail & The Moorings Deliver Once-in-a-Lifetime Experiences 365 Days a Year with Service Hub - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/sunsail-and-the-moorings) -  ### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub) -  ### npower Business Solutions saves £50,000 per year with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/npower-business-solutions) -  ### The Royal Mint increases NPS by 10 points with HubSpot - 200-1,000 employees - United Kingdom - 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