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- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
[Free HubSpot CRM](https://www.hubspot.com/products/crm)
[Overview of all products](https://www.hubspot.com/products/get-started)
- ### Marketing Hub
Marketing automation software
[Free and premium plans](https://www.hubspot.com/products/marketing)
- ### Sales Hub
Sales software
[Free and premium plans](https://www.hubspot.com/products/sales)
- ### Service Hub
Customer service software
[Free and premium plans](https://www.hubspot.com/products/service)
- ### Content Hub
Content marketing software
[Free and premium plans](https://www.hubspot.com/products/content)
- ### Data Hub
Data management software
[Free and premium plans](https://www.hubspot.com/products/data)
- ### Revenue Hub
CPQ, billing, and payments software
[Free and premium plans](https://www.hubspot.com/products/revenue)
- ### Smart CRM
AI-powered, flexible CRM software
[Learn more](https://www.hubspot.com/products/crm/ai-crm)
- ### Agent Hub
Your central home for building and managing AI agents across the platform
[Learn more](https://www.hubspot.com/products/artificial-intelligence)
- ### Small Business Bundle
The Starter edition of each product, built for startups and small businesses
[Learn more](https://www.hubspot.com/products/crm/starter)
- ### AEO (Beta)
Answer engine optimization tools that track and improve your brand's visibility in AI results
[Learn more](https://www.hubspot.com/products/aeo)
- ### HubSpot Marketplace
Connect your favorite apps to HubSpot
[See all integrations](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
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- Why HubSpot?
- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Agent Hub__
\
Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- About About
- [About Us](https://www.hubspot.com/our-story)
- [Careers](https://www.hubspot.com/careers)
- [Contact Us](https://www.hubspot.com/company/contact)
- [Investor Relations](https://ir.hubspot.com/)
- [Management Team](https://www.hubspot.com/company/management)
[Start free or get a demo](https://www.hubspot.com/products/get-started)
[Log in](https://app.hubspot.com/login)
- English Select a language
- [日本語](#)
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- High Contrast
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- [Contact Sales](https://offers.hubspot.com/contact-sales)
- [Case Studies Overview](https://www.hubspot.com/case-studies)
- [Directory](https://www.hubspot.com/case-studies/directory)
- Map My Customers

# Map My Customers Increases their Productivity while Decreasing their Workload
Software & Technology
1-25 employees

- 13%
increase in qualified leads
- 60%
time saved
- 8.2%
increase in sales development to lead connection rate
Use Cases
- Increase Leads
Products
- [Marketing Hub](https://www.hubspot.com/products/marketing)
- [Sales Hub](https://www.hubspot.com/products/sales)
- [The Full CRM Platform](https://www.hubspot.com/products/crm/enterprise)
- [Free Tools](https://www.hubspot.com/products/crm)
### Story Overview
Being able to automate lead segmentation has been a game-changer for Map My Customers' marketing team and the custom event triggers are what have made their new success possible.
### About Company
Map My Customers is a sales tool simplifying your team's day-to-day — capture untapped data & surface team activity from anywhere. Map My Customers' smart sales workflow includes automated activity tracking, mapping, route and day planning, call tracking, and territory management — increasing productivity and revenue for teams, wherever they sell.
### Solving for Over-Complicated Tools
Natalie Marcotullio is the Chief of Staff, and previous Marketing Director, at [Map My Customers](https://mapmycustomers.me/), a unique, lightweight CRM designed to manage field data and sales teams. By implementing HubSpot’s behavioral events she was able to use behavior based triggers to improve her marketing and exceed her goals.
Before using HubSpot, the Map My Customers team used a combination of different custom developments and open source MAP tools to piecemeal their marketing strategy together. This left them unable to identify or qualify leads and any adjustments they wanted to make had a long waiting time with the development team.
By adopting HubSpot and implementing behavioral events, Natalie’s team has progressed from needing entire months to execute the custom triggers they need for segmenting leads, to being able to spin them up in 30 minutes. Similarly, the time needed for processing in app events and segmentation has been cut down from entire work days to mere minutes.
“After such a difficult experience, we just wanted something easy to use,” says Natalie. HubSpot offered Map My Customers the powerful functionality they needed, when they needed it, in an easy to use package. This allowed Natalie to do the work herself. Without having to borrow time from a dedicated development team.
In the past, Map My Customers used an open source MAP that required lots of customization to perform the tasks they needed. This not only impacted reporting but it also complicated communication between the sales, marketing, and development teams which in turn slowed their efficiency to a crawl.
As Natalie explains “it used to take roughly a full day for a sales rep to reach out to an inbound lead”. They realized that they needed an easier to use, but more powerful solution, that would give them back the time to do what they did best —bring in more qualified leads.
The [HubSpot growth suite](https://www.hubspot.com/pricing/growth-suite), Marketing and Sales Hub, helped them streamline their Marketing stack to improve performance and build team cohesion. The transition from open source MAP tools to HubSpot was as painless as it was impactful. Using HubSpot’s [behavioral events feature](https://knowledge.hubspot.com/events/create-custom-events), they were able to track how leads were interacting with their software. Ultimately, they were able to pin-point which leads were most likely to convert.
Knowing who to reach out to and how to prioritize them meant they could cut down 2 hours a day of wasted time reaching out to bad leads. They increased their inbound call-to-connection rate with qualified leads by 8.2%
### Powering Growth Through Behavioral Events
One of the ways behavioral events made this happen for Map My Customer was through an [integration with Slack](https://www.hubspot.com/slack), via HubSpot’s custom triggers. Whenever somebody using a free trial triggered a certain number of events in the app, Slack sent a message to alert the sales team to a hot lead.
This data-based outreach is much more effective than time based or random outreach to an user. The marketing efforts are directed to someone who is actively using their tools. So it’s not a surprise that Natalie’s team has seen an increase in SDR productivity. The rep knows exactly what type of help the prospect needs and the right way to approach them.
Behavioral events can easily be replicated on the website or across the marketing funnel. When you set up triggers based on behavior it’s much easier to connect with users and improve close rates because it looks for opportunities in your buyer’s journey to upsell as well as prevent customer fallout.
In addition to this, Map My Customer also saw improvements in the marketing and sales relationship.
“HubSpot definitely helps us to be more unified. Sales recognizes that marketing is working towards getting them the best leads when 60% less time is spent on bad leads. We’ve always had a good relationship, but this just emphasizes a stronger working bond” Natalie says.
### Sustained Improvement for Marketing and Sales
Being able to automate lead segmentation using behavioral events has been a game changer for [Map My Customers](https://mapmycustomers.me/)’ marketing team.
Since implementing Behavioral Event triggers, they’ve seen:
- A 13% increase in qualified leads (accompanying their new website)
- A roughly 60% return in time investment for the team’s sales development representative, reducing 20-30 calls a day to 10
- An 8.2% increase in sales development to lead connection rate
As Natalie says, “I’d recommend HubSpot to anyone who wants a powerful, integrated system and doesn’t want to configure it all themselves.”
Table of Contents Table of Contents
- [Solving for Over-Complicated Tools](https://www.hubspot.com#solving-for-over-complicated-tools)
- [Powering Growth Through Behavioral Events](https://www.hubspot.com#powering-growth-through-behavioral-events)
- [Sustained Improvement for Marketing and Sales](https://www.hubspot.com#sustained-improvement-for-marketing-and-sales)
Previous Next
- > HubSpot definitely helps us to be more unified. Sales recognizes that marketing is working towards getting them the best leads when 60% less time is spent on bad leads. We’ve always had a good relationship, but this just emphasizes a stronger working bond.
Natalie Marcotullio
Chief of Staff
- > I’d recommend HubSpot to anyone who wants a powerful, integrated system and doesn’t want to configure it all themselves.
Natalie Marcotullio
Chief of Staff

### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo)
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[Read more](https://www.hubspot.com/case-studies/insurance-for-texans)
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### Keatext boosts sales success through all-in-one integration and better access to insights
- Software & Technology
- 1-25 employees
- Marketing Hub
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[Read more](https://www.hubspot.com/case-studies/keatext)
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### IN-18 finds ideal clients and gets paid faster with HubSpot Starter Customer Platform
- 1-25 employees
- United States
- Marketing Hub
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[Read more](https://www.hubspot.com/case-studies/in-18-finds-ideal-clients-and-gets-paid-faster-with-hubspot)
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### Telavox grows New Direct Sales by 150% with HubSpot
- Software & Technology
- Marketing Hub
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/telavox)
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### Storykit drives more leads and saves 50% reporting time with HubSpot’s LinkedIn integration
- Software & Technology
- Marketing Hub
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/storykit)
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### TurnK multiplies its leads by 30 by becoming a HubSpot solutions partner
- Software & Technology
- 1-25 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/turnk)
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