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[Free HubSpot CRM](https://www.hubspot.com/products/crm?authuser=0) [Overview of all products](https://www.hubspot.com/products/get-started?authuser=0) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?authuser=0) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?authuser=0) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?authuser=0) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?authuser=0) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?authuser=0) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?authuser=0) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?authuser=0) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?authuser=0) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?authuser=0) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?authuser=0) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?authuser=0) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?authuser=0) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?authuser=0) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?authuser=0) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?authuser=0) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?authuser=0) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?authuser=0) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?authuser=0) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?authuser=0) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?authuser=0) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?authuser=0) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?authuser=0) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?authuser=0) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?authuser=0) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?authuser=0) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?authuser=0) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?authuser=0) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?authuser=0) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?authuser=0) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?authuser=0) - [Pricing](https://www.hubspot.com/pricing/marketing?authuser=0) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?authuser=0) - [What's New in HubSpot](https://www.hubspot.com/new?authuser=0) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?authuser=0) - [Sustainability](https://www.hubspot.com/sustainability?authuser=0) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Foolio&hubs_content-cta=nav-resources-community&authuser=0) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?authuser=0) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?authuser=0) - [Technology Partner Program](https://www.hubspot.com/partners/app?authuser=0) - 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[Premium Support](https://www.hubspot.com/services/premium-support?authuser=0) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?authuser=0) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?authuser=0) - [__Overview of all products__](https://www.hubspot.com/products/get-started?authuser=0) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?authuser=0) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?authuser=0) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?authuser=0) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?authuser=0) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?authuser=0) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?authuser=0) - 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[Close deals](https://www.hubspot.com/use-case/close-more-deals?authuser=0) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?authuser=0) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?authuser=0) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?authuser=0) - [Manage content](https://www.hubspot.com/use-case/manage-content?authuser=0) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?authuser=0) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?authuser=0) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?authuser=0) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?authuser=0) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?authuser=0) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?authuser=0) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?authuser=0) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?authuser=0) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?authuser=0) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?authuser=0) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?authuser=0) - [Pricing](https://www.hubspot.com/pricing/marketing?authuser=0) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?authuser=0) - [What's New in HubSpot](https://www.hubspot.com/new?authuser=0) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?authuser=0) - [Sustainability](https://www.hubspot.com/sustainability?authuser=0) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Foolio&hubs_content-cta=nav-resources-community&authuser=0) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?authuser=0) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?authuser=0) - [Technology Partner Program](https://www.hubspot.com/partners/app?authuser=0) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?authuser=0) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?authuser=0) - [Startup Partner Program](https://www.hubspot.com/startups/partners?authuser=0) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?authuser=0) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?authuser=0) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?authuser=0) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?authuser=0) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?authuser=0) - [Migration](https://www.hubspot.com/services/professional/migrations?authuser=0) - [Premium Support](https://www.hubspot.com/services/premium-support?authuser=0) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?authuser=0) - About About - [About Us](https://www.hubspot.com/our-story?authuser=0) - [Careers](https://www.hubspot.com/careers?authuser=0) - [Contact Us](https://www.hubspot.com/company/contact?authuser=0) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?authuser=0) [Start free or get a demo](https://www.hubspot.com/products/get-started?authuser=0) [Log in](https://app.hubspot.com/login?authuser=0) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?authuser=0) - [Case Studies Overview](https://www.hubspot.com/case-studies?authuser=0) - [Directory](https://www.hubspot.com/case-studies/directory?authuser=0) - Oolio  # Elevating Hospitality Support at Scale: How OOLIO Seamlessly Delivers 120K+ Monthly Resolutions on HubSpot Software & Technology 200-1,000 employees  - 120K+ Support tickets/month seamlessly resolved - 1 FTE saved with automation - 80% Processes aligned across six brands Use Cases - Scale Support - Improve Service Products - [Service Hub](https://www.hubspot.com/products/service?authuser=0) Featured - Help Desk ### Story Overview OOLIO’s six hospitality point of sale brands serve everything from cafés, bars to stadiums, and their teams were already delivering outstanding support — managing 120K+ monthly tickets across the globe. To build on that strength and operate with even greater speed, efficiency and visibility, OOLIO unified its multiple brands on HubSpot Service Hub with the Help Desk Workspace. The result: a 24/7 “follow-the-sun” model, automated ticket routing, and full cross-brand visibility that ensures every ticket is resolved faster and with richer context. Today, 120K+ monthly tickets aren’t just managed — they’re transformed into moments that strengthen loyalty and raise the bar for hospitality support. ### About Company OOLIO is an Australian-based hospitality tech company with a clear purpose: Facilitating Celebration. Formed by five leading POS providers and backed by major investment, Oolio offers tailored, venue-specific solutions that help restaurants, cafés, stadiums, pubs, and clubs work smarter, move faster, and turn great service into unforgettable moments. #### The background __One platform, one commitment: providing world-class support, every time.__ OOLIO serves a broad spectrum of hospitality businesses — from bustling cafés and casual restaurants to fine dining venues and large-scale stadiums. Their customers depend on OOLIO’s point-of-sale systems to keep service running smoothly, streamline operations, and deliver seamless guest experiences. Whether it’s handling high transaction volumes in a sports arena or managing table turnover in a fine dining room, OOLIO’s technology helps hospitality teams focus on what matters most: their guests. To deliver on that promise, OOLIO has built a global support model. Customer service and technical support teams are strategically located across Australia, the United Kingdom, the Philippines, and the United States. This distributed, yet unified footprint ensures that no matter where customers operate or when issues arise, there’s always an OOLIO team ready to help 24/7, across time zones. __The Challenge__ __From Strong to Exceptional Without Extra Friction__ OOLIO’s global teams were already delivering dependable support, managing more than 120,000 tickets a month across six brands. As the company grew through mergers and acquisitions, each brand brought its own systems — Zoho, Zendesk, ConnectWise, Freshdesk, and homegrown tools. This created a unique opportunity: by bringing everything together, OOLIO could unlock even greater speed and efficiency. A single view of the customer would make it easier for account managers and support to stay aligned, give sales instant context on ongoing conversations, and equip leadership with a complete picture across all brands. For a company built on hospitality, the challenge wasn’t keeping up with customers — it was making great service even more seamless. The goal was to give teams a unified platform to move faster, eliminate duplication, and collaborate with full visibility so that support matched the effortless experiences their customers deliver. “Our teams were already delivering great support. Unifying our systems was the chance to match that dedication with seamless technology — one view, zero runaround, faster outcomes," said Kyle Prideaux, CRM Administrator, OOLIO ### __The Solution__ __Rebuilding Support Around the Guest Experience__ As OOLIO brought six brands together under one umbrella, it was the perfect opportunity to consolidate. After evaluating their tech stack, it became clear HubSpot could replace the patchwork of tools and serve as the central platform for growth with Service Hub and the help desk workspace. “With HubSpot, we finally see the whole picture across all six brands. Leadership can spot trends at a glance, account managers are notified when a form is submitted, and support has full context without asking customers to repeat themselves. That visibility helps us retain customers, and deepen customer relationships and makes conversations in board meetings much more meaningful, said Kyle. With every team finally working from one platform, OOLIO gained shared visibility into customer activity and built the foundation for even faster, more connected service. On top of that foundation, they reimagined their support approach: - __Speed that keeps service running__ The integration of Help Desk Workspace with Aircall means tickets are created instantly with customer data and transcribed call notes attached. This eliminates delays and reduces the need for repetition, ensuring issues are resolved before they interrupt service.  “With Service Hub, we have everything we need in one screen, so we can resolve issues quickly and keep our customers focused on serving theirs," said Kyle. - __Intelligent automation__ Smart routing replaced manual assignment, saving the equivalent of a full-time role and freeing experts to focus on care. What once required oversight and extra hands is now handled seamlessly by a scalable system that empowers OOLIO to manage over 120,000 tickets per month without adding headcount. - __Follow-the-sun support__ By harmonising processes across regions, OOLIO created a true “follow-the-sun” model where a customer in the UK can get help after hours from a team in Australia or the Philippines.  “With HubSpot, we can truly follow the sun. If one team finishes for the day, another steps in seamlessly. No matter the time zone, there’s always someone ready to help, “said Kyle. - __Unified visibility__ Roughly 80% of processes are now aligned, giving leadership visibility into performance while still allowing each brand to drill into its own data. Aircall integration adds even more value by transcribing calls and instantly sharing notes, so account managers and support reps can collaborate seamlessly. #### __The Transformation__ __Raising the Bar for Hospitality Support__ OOLIO didn’t just adopt a new platform — they made support an even stronger cornerstone of their business. By unifying their teams on HubSpot Service Hub with the Help Desk Workspace, they built on an already strong foundation and created a support model that is faster, more scalable, and more empathetic. For OOLIO, 120,000 tickets a month isn’t just a workload — it’s 120,000 opportunities to deliver hospitality-level service to the businesses that rely on them. The result: customers keep their venues running smoothly with fewer interruptions, and OOLIO’s teams work with greater efficiency and confidence. __Key Results:__ - __120,000+ tickets__ managed monthly without adding headcount - __~80% of processes__ aligned across six brands - __Equivalent of one FTE saved through__ automation - __Proactive insights__ that strengthen retention and uncover upsell opportunities “Hospitality is built on trust and service. With HubSpot, we deliver both — every single time," shared Kyle. Table of Contents Table of Contents - - [The background](https://www.hubspot.com#the-background) - [The Solution](https://www.hubspot.com#the-solution) - [The Transformation](https://www.hubspot.com#the-transformation)  > HubSpot isn’t just a CRM—it’s the help desk we didn’t know we needed, built right into how we work. Kyle Prideaux CRM & Help Desk Administrator [Oolio](https://www.oolio.com/?authuser=0) [](https://www.oolio.com/?authuser=0)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?authuser=0) ##### Related Case Studies -  ### How Functionly supercharged growth, and increased their site performance by 400% with HubSpot - Software & Technology - 200-1,000 employees - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/functionly?authuser=0) -  ### Prowly's Journey with HubSpot Marketing and Sales Hub - Software & Technology - 200-1,000 employees - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/prowly?authuser=0) -  ### How Vision33 Wins Mid-Market Manufacturers Faster, with HubSpot's Prospecting Agent - Software & Technology - 200-1,000 employees * * * [Read more](https://www.hubspot.com/case-studies/vision33-prospecting-agent?authuser=0) -  ### How Cyber Advisors Made Sure No Business in Crisis Got Ignored with HubSpot’s Prospecting Agent - 200-1,000 employees * * * [Read more](https://www.hubspot.com/case-studies/how-cyber-advisors-made-sure-no-business-in-crisis-got-ignored-with-hubspots-prospecting-agent?authuser=0) - 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Service Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union?authuser=0) -  ### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/middleby-corporation?authuser=0) -  ### How Functionly supercharged growth, and increased their site performance by 400% with HubSpot - Software & Technology - 200-1,000 employees - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/functionly?authuser=0) -  ### Prowly's Journey with HubSpot Marketing and Sales Hub - Software & Technology - 200-1,000 employees - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/prowly?authuser=0) -  ### How Vision33 Wins Mid-Market Manufacturers Faster, with HubSpot's Prospecting Agent - Software & Technology - 200-1,000 employees * * * [Read more](https://www.hubspot.com/case-studies/vision33-prospecting-agent?authuser=0) - 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Service Hub * * * [Read more](https://www.hubspot.com/case-studies/prowly?authuser=0) -  ### How Vision33 Wins Mid-Market Manufacturers Faster, with HubSpot's Prospecting Agent - Software & Technology - 200-1,000 employees * * * [Read more](https://www.hubspot.com/case-studies/vision33-prospecting-agent?authuser=0) -  ### How Cyber Advisors Made Sure No Business in Crisis Got Ignored with HubSpot’s Prospecting Agent - 200-1,000 employees * * * [Read more](https://www.hubspot.com/case-studies/how-cyber-advisors-made-sure-no-business-in-crisis-got-ignored-with-hubspots-prospecting-agent?authuser=0) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - 200-1,000 employees * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant?authuser=0) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Software & Technology * * * [Read more](https://www.hubspot.com/case-studies/eventus?authuser=0) - 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