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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Signavio  # Signavio Generates 188% More Leads in a Year Software & Technology 200-1,000 employees  - 188% increase in leads in a year - 38% boost in YOY email engagements - 9 consecutive quarters achieving MQL targets Use Cases - Increase Leads - Integrations Products - [Marketing Hub](https://www.hubspot.com/products/marketing) ### Story Overview Signavio helps organisations understand, improve and transform their business processes at scale, through its powerful platform. Back in 2016, Signavio increased its leads by 188% and boosted its email engagements by 38% and achieved its MQL targets for nine straight quarters with HubSpot. ### About Company Signavio is a B2B SaaS company, based in Berlin, that empowers mid-sized and large organizations worldwide to understand, improve and transform their business processes at scale, through its powerful platform. ### Seeking an All-in-One Platform for Rapid Growth [Signavio](https://www.signavio.com/) was founded in 2009 and has grown exponentially since then with more than 300 employees in nine global offices. Back in 2016, the company’s Head of Digital Marketing, Cesare Rinaldi started searching for a better email tool than the company’s existing solution, which didn’t qualify leads, had very limited automation and wasn’t connected to its CRM (Customer Relationship Management) system. To scale the company in line with its ambitious growth goals, Cesare soon realised Signavio needed a more sophisticated lead generation process, so he switched his search to an all-in-one marketing automation platform. Signavio had big goals – to capture more qualified leads, create better alignment between marketing and sales, and to get more in-depth marketing and sales data so that it could make better-informed business decisions. It also wanted to expand its toolset, which was initially limited to a standalone email tool. Now it required automated email management, lead qualification, social media management, and to be able to view critical analytics – all from one platform. Cesare says, “We evaluated various tools, and HubSpot was one of the leaders in the space. We were impressed by the ease of use and comprehensiveness of the solution which meant we could roll it out with little downtime and our sales reps and marketers had a much more powerful toolset to work with.” Signavio signed up with HubSpot in 2016, and since then, it has used the platform to completely transform the way it generates and nurtures leads. ### Implementing a Cohesive, Measurable Lead Generation Strategy “Getting started with HubSpot was easy,” says Signavio’s Senior Digital Strategist, Jonathan Unger. He adds, “As technical implementation was simple, it allowed us to focus more of our time on strategic planning. We were able to chart a new direction for the Marketing department and set KPIs that were previously impossible to measure.” Soon after implementing HubSpot, Signavio created an effective lead generation and lead nurturing strategy that increased its leads by 188% in a year. Jonathan says, “We have lead nurturing campaigns ([Example](https://go.signavio.com/take-the-7-steps-to-operational-excellence)) across all three languages (English, German and French) that we serve. The goal of these campaigns is to provide as much relevant content to users as possible. We make the nurtures super specific to each lead’s interests.” HubSpot’s all-in-one platform has also brought the marketing and sales team into closer alignment. For example, the company uses the [Salesforce integration](https://www.hubspot.com/products/salesforce) to sync data between its marketing and sales databases so that the sales team can see powerful lead intelligence. Cesare says, “We’ve made both platforms match so that all-important HubSpot data is available to the sales team. It’s now possible for us to track the progress of leads from initial conversion through closed opportunity. The integration is flexible and easy to use.”HubSpot has also been able to adapt to Signavio’s high level of change. Signavio assigns their MQLs to Sales Rep or BDRs using Advanced Workflows in [Marketing Hub Enterprise](https://www.hubspot.com/products/marketing/enterprise), before sending them to Salesforce, and modifications can be made in real time. Quick adjustments can also be made to the multiple rules-based scoring criteria Signavio uses to qualify leads for prioritising and personalising sales outreach. For example, when Signavio expanded to new international markets, it needed to adapt the lead scoring, which takes no more than a handful of seconds.“In the MEE (Middle & Eastern Europe) region, our MQL/SQL conversion rate is 50% above the company target, and this was in more than one year of measurement. Definitely a stable trend. This is a good indicator of how strong the [lead scoring](https://www.hubspot.com/products/lead-scoring) system we put in place” says Cesare Since implementing HubSpot, data has become key to Signavio’s success. Empowered with HubSpot’s robust reporting functionality, it has become a data-driven marketing department. Cesare says, “We’re now able to make data-backed decisions, whereas before we relied mainly on intuition and what seemed to work in the past. Now, all marketing employees have a keen awareness of the importance of data.” Today, Signavio’s marketing team also set and meet regular KPIs (Key Performance Indicators).   Signavio loves the ease of use and flexibility of the HubSpot platform. Cesare says, “From a technical perspective, there’s a lot of room for a developer to innovate and make your ideas a reality.” He adds, “HubSpot helps us generate quality leads and successfully connects marketing with the rest of the Go-To-Market team.” ### A Fast Track to Growth and Results Signavio began to see results almost immediately. In just a year, it generated 188% more quality leads from organic search and increased its email engagements (opens and clicks) by 38%. Cesare says, “We’ve achieved our marketing qualified lead target each quarter since launching HubSpot in 2017.” Jonathan adds, “We see very high open and click-through rates from our lead nurture campaigns because we make the nurtures as specific to each lead’s interests as possible.” Signavio has no plans for slowing down in the future. The company plans to expand as fast as possible to support its ambitious vision – to make Signavio a strategic pillar of every company’s success. Jonathan says, “HubSpot has supported our growth so far and will continue to play a big part in it going forward.” Cesare adds, “HubSpot has served as the single source of truth throughout the significant organisational transformation, including process, people and technology. Without having this reliable platform, this wouldn’t have been possible.”   Table of Contents Table of Contents - [Seeking an All-in-One Platform for Rapid Growth](https://www.hubspot.com#seeking-an-all-in-one-platform-for-rapid-growth) - [Implementing a Cohesive, Measurable Lead Generation Strategy](https://www.hubspot.com#implementing-a-cohesive-measurable-lead-generation-strategy) - [A Fast Track to Growth and Results](https://www.hubspot.com#a-fast-track-to-growth-and-results) Previous Next - > We evaluated various tools, and HubSpot was one of the leaders in the space. We were impressed by the ease of use and comprehensiveness of the solution which meant we could roll it out with little downtime and our sales reps and marketers had a much more powerful toolset to work with. Jonathan Unger Senior Digital Strategist - > Getting started with HubSpot was easy. As technical implementation was simple, it allowed us to focus more of our time on strategic planning. We were able to chart a new direction for the Marketing department and set KPIs that were previously impossible to measure. Jonathan Unger Senior Digital Strategist - > We’re now able to make data-backed decisions, whereas before we relied mainly on intuition and what seemed to work in the past. Now, all marketing employees have a keen awareness of the importance of data. Jonathan Unger Senior Digital Strategist - > We’re now able to make data-backed decisions, whereas before we relied mainly on intuition and what seemed to work in the past. Now, all marketing employees have a keen awareness of the importance of data. Cesare Rinaldi Head of Digital Marketing - > From a technical perspective, there’s a lot of room for a developer to innovate and make your ideas a reality. Cesare Rinaldi Head of Digital Marketing - > HubSpot has served as the single source of truth throughout the significant organisational transformation, including process, people and technology. Without having this reliable platform, this wouldn’t have been possible. Cesare Rinaldi Head of Digital Marketing  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Lucanet Centralizes Its Global Marketing Automation Strategy with HubSpot - Software & Technology - 200-1,000 employees - Germany * * * [Read more](https://www.hubspot.com/case-studies/lucanet) -  ### Springer Nature is setting new standards by offering a holistic view of customer data - 200-1,000 employees - Germany - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/springernature) -  ### Agicap Saves 750 Hours a Week and Increases Deal Velocity by 20% with HubSpot's AI - Software & Technology - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/agicap-1) -  ### Telavox grows New Direct Sales by 150% with HubSpot - Software & Technology - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/telavox) -  ### How Functionly supercharged growth, and increased their site performance by 400% with HubSpot - 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