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- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
[Free HubSpot CRM](https://www.hubspot.com/products/crm)
[Overview of all products](https://www.hubspot.com/products/get-started)
- ### Marketing Hub
Marketing automation software
[Free and premium plans](https://www.hubspot.com/products/marketing)
- ### Sales Hub
Sales software
[Free and premium plans](https://www.hubspot.com/products/sales)
- ### Service Hub
Customer service software
[Free and premium plans](https://www.hubspot.com/products/service)
- ### Content Hub
Content marketing software
[Free and premium plans](https://www.hubspot.com/products/content)
- ### Data Hub
Data management software
[Free and premium plans](https://www.hubspot.com/products/data)
- ### Revenue Hub
CPQ, billing, and payments software
[Free and premium plans](https://www.hubspot.com/products/revenue)
- ### Smart CRM
AI-powered, flexible CRM software
[Learn more](https://www.hubspot.com/products/crm/ai-crm)
- ### Small Business Bundle
The Starter edition of each product, built for startups and small businesses
[Learn more](https://www.hubspot.com/products/crm/starter)
- ### Breeze
AI agents and features that power the entire platform
[Learn more](https://www.hubspot.com/products/artificial-intelligence)
- ### AEO (Beta)
Answer engine optimization tools that track and improve your brand's visibility in AI results
[Learn more](https://www.hubspot.com/products/aeo)
- ### HubSpot Marketplace
Connect your favorite apps to HubSpot
[See all integrations](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- By Team Size
- Why HubSpot?
- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [INBOUND Event](https://www.inbound.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__Breeze__
\
AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [INBOUND Event](https://www.inbound.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- About About
- [About Us](https://www.hubspot.com/our-story)
- [Careers](https://www.hubspot.com/careers)
- [Contact Us](https://www.hubspot.com/company/contact)
- [Investor Relations](https://ir.hubspot.com/)
- [Management Team](https://www.hubspot.com/company/management)
[Start free or get a demo](https://www.hubspot.com/products/get-started)
[Log in](https://app.hubspot.com/login)
- English Select a language
- [日本語](#)
- [Deutsch](#)
- [English](#)
- [Español](#)
- [Português](#)
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- High Contrast
- [Customer Support](https://help.hubspot.com/)
- [Contact Sales](https://offers.hubspot.com/contact-sales)
- [Case Studies Overview](https://www.hubspot.com/case-studies)
- [Directory](https://www.hubspot.com/case-studies/directory)
- Stella

# Stella Grows Revenue by €10 Mil With HubSpot
Professional Services
200-1,000 employees

- 48%
growth in traffic
- €10m
in revenue growth
- 400
new employees
Use Cases
- Increase Traffic
- Integrate Company Data
- Personalize Campaigns
Products
- [Marketing Hub](https://www.hubspot.com/products/marketing)
- [Sales Hub](https://www.hubspot.com/products/sales)
- [Service Hub](https://www.hubspot.com/products/service)
### Story Overview
As Stella expanded, its founders realized they had outgrown their software setup. Discover how HubSpot helped Stella build its organic online presence, streamline communications, and ultimately grow revenue by over €10 million.
### About Company
Founded in 2014, Stella is Finland’s market leader in providing at-home wellness and health services. Stella provides services such as childcare, home cleaning, home care, healthcare, and the provision of security and safety equipment.
### __Seeking a Platform for Growth__
[Stella](https://stella.fi/)’s journey with HubSpot began when its Digital Architect Ville Vuorinen began recommending the platform to his colleagues.
“I had used HubSpot in my previous roles, so I knew just how effective it was. We did look at other options, but then we realized that the HubSpot platform was the best choice for our needs,” explains Ville.
Once the team at Stella saw that HubSpot has all the tools it needed to grow, it signed up to the Enterprise tiers of [Marketing Hub](https://www.hubspot.com/products/marketing/enterprise), [Sales Hub](https://www.hubspot.com/products/sales-hub-enterprise), and [Service Hub](https://www.hubspot.com/products/service).
“HubSpot is a powerful platform that we knew could grow with our business and help us manage leads and customers at every stage. We also liked that it would give us transparency across our departments. Everyone would have a unified customer view, which would mean greater efficiency and more opportunities to add value to our customers,” says Ville.
### __Reducing Friction Across Marketing, Services, and Sales__
Stella found the HubSpot implementation process to be quick and painless, and it started to see value from the beginning.
"Once we started with HubSpot, we were immediately able to track website visitors on our current CMS using the tracking pixel. We then used that information to set up the targeted calls-to-action, forms, and workflows that would generate qualified leads”, explains Ville.
Ville also used HubSpot to set up [chatbots](https://www.hubspot.com/products/crm/chatbot-builder) to handle common visitor queries on its website. Having chatbots in place saves the team hours every day, which allows them to answer more phone calls and to spend additional time working on more complex tasks.

Along with these benefits to Stella’s marketing efforts, the company’s customer service team has also greatly benefited from HubSpot, which it uses to handle more than 600 calls and 200 tickets per day. Stella now has the analytics needed to hone its actions and make smarter, data-driven decisions.
[Service Hub Helpdesk](https://www.hubspot.com/products/service/help-desk), a key feature of Service Hub Enterprise, allows Stella’s customer service team to prioritise its most crucial tasks effectively and to organize every customer inquiry in a single, universally accessible dashboard, ensuring nothing slips through the cracks. This helps create a frictionless experience for every customer whether they need support via phone, email, or live chat.
“Our customer service reps can see all the information about the customer, so they’re not asking questions that have already been answered. As a result of that, we've been able to build stronger relationships with our customers,” explained Aarne Töllinen, Stella’s CCO and CMO.
Stella’s sales team, which primarily deals with large B2B clients, has also found [Sales Hub Enterprise](https://www.hubspot.com/pricing/sales) to be an invaluable addition to its processes and strategy for growth. With sequences and templates, sales reps at Stella can now quickly send personalized, automated emails to their prospects, allowing them to provide relevant and contextual information to each lead, based on their buying stage. Reps also receive instant notifications whenever a message is opened so that they can follow up with the right message at the right time.
“Two years ago, our salespeople simply didn’t have the right tools for CRM and sales pipeline management. Today, their lives are a lot easier! They are saving so much time and connecting with their leads on a much deeper level,” says Aarne.
Aarne also credits HubSpot with helping Stella to put the customer at the center of everything that it does: “There’s transparency of information now, and our teams are working in much closer alignment. Everyone has all the information they need at their fingertips; they don’t have to go and ask for it anymore. The result is a frictionless customer experience and ultimately more closed deals”.
### __On the Fast Track to Results__
The team at Stella began their HubSpot journey with the goals of growing their organic online presence, streamlining communications with leads and customers, and increasing revenue. Now, they are on the fast track to results.
Since signing up in 2018, Stella has increased its organic website traffic by 48% and its overall visitor numbers by 42%. This has helped to grow company revenue by over €10 million. Stella has also hired 400 new employees to bring its staff number to over 1,000.
Ville would recommend HubSpot to any company, large or small, that wants a platform that can grow as it does: “The HubSpot Platform is intuitive to use and there’s a lot of power under the hood. We’ve been impressed by how it adapts to our changing needs, and we know that there’s still a lot more we can do with it as we grow.”
Stella’s mission is to bring more happiness to its customers’ lives in their own homes. Its long-term goal is to reach as many Finns as possible, and Aarne has plans to open several more offices around the country.
“Our partnership with HubSpot will be key to that expansion. The HubSpot Growth Platform is at the core of our business – we couldn’t imagine life without it now”, says Aarne.
Table of Contents Table of Contents
- [Seeking a Platform for Growth](https://www.hubspot.com#seeking-a-platform-for-growth)
- [Reducing Friction Across Marketing, Services, and Sales](https://www.hubspot.com#reducing-friction-across-marketing-services-and-sales)
- [On the Fast Track to Results](https://www.hubspot.com#on-the-fast-track-to-results)
> Our partnership with HubSpot will be key to that expansion. The HubSpot Growth Platform is at the core of our business – we couldn’t imagine life without it now.
Aarne Töllinen
CCO and CMO
Stella

### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo)
##### Related Case Studies
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- 200-1,000 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/colt)
- 
### COPA-DATA Harmonizes Global Marketing and Sales Processes with HubSpot
- 200-1,000 employees
- Marketing Hub
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/copa-data)
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### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot
- Marketing Hub
- Sales Hub
- Service Hub
* * *
[Read more](https://www.hubspot.com/case-studies/middleby-corporation)
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### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges
- 200-1,000 employees
- Marketing Hub
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent)
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### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix
- Marketing Hub
- Service Hub
* * *
[Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union)
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### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO
- 200-1,000 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo)
- 
### How Synergym Makes Sure Every Member Gets a Fast Answer Across 170+ Locations with HubSpot's Customer Agent
- Marketing Hub
- Service Hub
* * *
[Read more](https://www.hubspot.com/case-studies/synergym-customer-agent)
- 
### How Fresha Became the Answer Every Salon Owner Gets When They Ask AI with HubSpot's AEO
- 200-1,000 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/fresha-aeo)
[See all case studies](https://www.hubspot.com/case-studies/directory)
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