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[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Tecmilenio EN  # For Tecmilenio, HubSpot is a comprehensive solution offering tool integration, and process automation and measurement. Education 200-1,000 employees  - 200+ blog posts - 3.5K+ landing pages created - 30+ social media accounts connected Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) ### Story Overview Thanks to Marketing Hub and Sales Hub, Tecmilenio was able to attract, qualify, and convert thousands of prospects into students. With HubSpot, the institution is able to generate effective strategies for attracting their target audience, creating relevant content, and providing personalized options tailored to each student’s profile, lifestyle, and career goals. ### About Company With 30 campuses and over 60,000 active students in Mexico, Tecmilenio offers an ample array of programs, including high school, professional and executive degrees, and postgraduate on campus, online, and in hybrid formats. The institution’s academic offering is diverse, covering areas such as humanities, creative industries, engineering, information technology, and business. They also offer language courses, specialties, and certifications. ## __Tecmilenio, a pioneer in positive education__ With an educational model based on the science of positive psychology and backed by the flexibility of their programs and academic offering, [__Tecmilenio__](https://tecmilenio.mx/es) has positioned itself as one of the most relevant institutions in educating positive leaders in Mexico. The institution has 29 traditional campuses, 11 Connect Spaces, and one online campus, located in 27 cities across the country, as well as a community of over 60,000 students, 4,500 faculty, 1,700 staff, and over 100,000 EXATECMI alumni.    ## Digital solutions at Tecmilenio With the aim to attract their target audience through different channels and strategies, such as social media, advertising, and website, __Tecmilenio__ required robust technological solutions that would allow them to improve communication, automate processes, and address the specific needs of students, alumni, and parents, all in one place.  One of the institution’s main goals was to increase the number of enrollees through digital channels, which brought to light the importance of understanding how each potential enrollee interacts on social media and other digital platforms. However, the lack of integration and limited visibility of the lead generation process prevented the organization from conducting a proper analysis of the effectiveness of their efforts. __Tecmilenio’s__ team manually reviewed each platform they used to execute their marketing strategy, but lacked a way to identify the origin of prospects or the nature of their interactions, which made it challenging to measure results accurately. While it did have forms to collect information about prospects, the manual migration process posed a risk of losing the new contact, or of the contact not being properly updated.  In terms of data, the institution only had those provided by Google Analytics, which meant that if a contact didn't provide their information, there was no way to track that lead. They also lacked precise data about their audience, given that each campus had its own social media strategy with no standardization, which also created a challenge when managing community conversations on those sites. The lack of visibility and automation represented an area of opportunity in the institution’s marketing and sales efforts. Given that their strategy incorporated different solutions but lacked a centralized tool, __Tecmilenio__ needed a technological solution that would streamline their activities.    ## __One-stop shopping with HubSpot__ __Tecmilenio__ was in search of a tool that would allow them to automate communication with their audience while gaining insights into their behaviors and preferences, such as websites visited, forms completed, social media interactions, and email engagements. To achieve this, they needed a comprehensive solution that would combine the sales and marketing functions, allowing them to develop diverse strategies with increased efficiency, management, and automation.  The institution’s interest in inbound marketing led them to discover HubSpot as the solution they needed to monitor their audience’s behavior and develop effective strategies to optimize costs and budgets. *“We analyzed the convenience of Marketo Engage, Salesforce Marketing Cloud, and integration with Oracle Eloqua, and then we discovered that we could integrate everything in HubSpot with a better cost-benefit ratio,” explains __Carlos Franco, Growth Systems Manager at Tecmilenio__.* The institution’s decision recognized that tool integration, process automation, and the ability to measure their actions are decisive factors. *“With HubSpot, you can manage chats, social media, follow-ups, forms, landing pages, WhatsApp, and bots, and automate everything,” said __Franco.__* __Tecmilenio__ onboarded with HubSpot in 2017 and, following an evaluation of its benefits, decided to expand investment in the tool. Once they saw how the CRM platform enabled them to integrate and scale their processes in a single source, they upgraded to a more advanced version. Since 2019, they have subscribed to the Enterprise CRM Suite, which includes marketing, sales, customer service, and operations functionalities. *“We began to scale the use of HubSpot and communicate the results. We saw an increased need for use and so bought the Starter license. In 2018, our results were even better and there was more and more interest in the platform,” adds __Franco.__*   ### Fast implementation, intuitive set-up, ease of use The team found HubSpot to be a practical and intuitive solution for their needs. The platform provides extensive documentation for quick, easy implementation as well as certifications to help users become masters. Carlos Franco emphasizes the user-friendly nature of HubSpot, explaining that he was able to create a full landing page in less than a day after taking a 15-minute training. Additionally, with [native Salesforce integration](https://www.hubspot.com/products/salesforce), __Tecmilenio__ was able to exercise detailed control over the journey from prospect to enrollee.   ## __Building solid digital content marketing strategies__ __Tecmilenio__ has developed solid digital content marketing strategies that have allowed them to gain visibility of and better track leads. By integrating their operations in HubSpot and automating their processes, the institution has successfully structured its digital efforts and is able to measure the results of each action.  [Marketing Hub](https://www.hubspot.com/products/marketing) The institution’s strategies to attract leads and interact with their audience are based on content marketing. In terms of social media, over 30 accounts belonging to the different campuses have been integrated into the [Social Media Manager](https://www.hubspot.com/products/marketing/social-inbox) to help manage posts from one place.  *“We integrated everything in HubSpot to post from there so that national content would be available across accounts. That way we could standardize our messages and processes,” comments __Tania de la Garza, Social Media Leader at Tecmilenio.__* Moreover, they segmented their messaging to optimize flows and standardize the brand’s efforts, which allowed them to measure the strategy’s performance and analyze their audience’s behavior across digital channels. Additionally, they utilize the inbox of the different social media accounts to reduce response times from 29 hours to a mere 15 minutes. Another key piece in creating valuable content is the institution’s [blog](https://www.hubspot.com/products/cms/free-blog-maker), which has helped to increase traffic to their website and position the brand in search engines. For this, they rely on the [SEO](https://www.hubspot.com/products/marketing/seo) functionality, which suggests improvements and scans the pages to detect areas of opportunity at a technical level. *“With HubSpot, it is very easy to rank high on Google. The tool allows us to visualize blog traffic parameters and provides a level of queries for each post to better understand why a reader arrives, through which keywords, and the average position of keywords”, explains __Carlos Ortega, Digital Content Leader.__* Since December 2021, they have posted over 200 blog articles, a metric they believe is key to sustainable growth, having increased their number of views to more than 50,000 in a single month. Another important tool for __Tecmilenio__ is [email marketing](https://www.hubspot.com/products/marketing/email), which allows for continuous communication with their audience by providing segmented information about the institution’s academic plans and other services.  [Ad campaigns](https://www.hubspot.com/products/marketing/ads) are one of the most important channels for lead attraction. Jonathan López, Digital Campaigns Director, explains that “paid advertising is an important part of the institution’s growth.” To that end, they have native integration with Facebook, Instagram, LinkedIn, and Google Ads. Since implementation, the institution has seen exceptional results in terms of traffic and lead generation. [Sales Hub](https://www.hubspot.com/products/sales) Sales Hub has also helped the institution to meet their objectives. Its most useful functionalities include [call management](https://www.hubspot.com/products/sales/click-to-call) and automatic record assignment [workflows](https://www.hubspot.com/products/sales/sales-automation).  *“With HubSpot we can easily organize our work teams by creating profiles and views, and granting permissions to manage processes within the same platform and without interfering with the workflows of other users,” comments Anakaren González, Digital Intelligence Leader at __Tecmilenio__ and HubSpot account administrator.* She emphasizes that work profile customization has contributed greatly to achieving each team’s goals as they are able to serve various communication channels, such as chats, inbox, emails, phone calls, and WhatsApp for several business lines, all in one place.   ## __A centralized digital ecosystem__ The ability to incorporate several subdomains and digital assets in the same platform has been hugely beneficial for the __institution’s__ strategies, as they are now able to connect all of their tools and better track the behavior of their prospects, both organic and across paid advertising campaigns, thereby gaining visibility of their journey and measuring each effort. This has helped the institution to better understand their audience and to complement their objectives by being able to integrate all actions in one platform. For __Tecmilenio__, this is a true end-to-end solution that gives them the security of having all their assets in one centralized digital ecosystem. Table of Contents Table of Contents - [Tecmilenio, a pioneer in positive education](https://www.hubspot.com#tecmilenio-a-pioneer-in-positive-education) - [Digital solutions at Tecmilenio](https://www.hubspot.com#digital-solutions-at-tecmilenio) - [One-stop shopping with HubSpot](https://www.hubspot.com#one-stop-shopping-with-hubspot) - [Fast implementation, intuitive set-up, ease of use](https://www.hubspot.com#fast-implementation-intuitive-set-up-ease-of-use) - [Building solid digital content marketing strategies](https://www.hubspot.com#building-solid-digital-content-marketing-strategies) - [A centralized digital ecosystem](https://www.hubspot.com#a-centralized-digital-ecosystem)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - Education - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### Driving 55% more form submissions with HubSpot’s LinkedIn integration - Education - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/autostore) -  ### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth - Education - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub) -  ### How M Square Media Aligns a 300-Strong Global Team and Closes More Deals with HubSpot - Education - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/m-square-media) -  ### Kaplan Early Learning Company Consolidates 12 Tools Into 1 with HubSpot - 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Education - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/m-square-media) -  ### Kaplan Early Learning Company Consolidates 12 Tools Into 1 with HubSpot - Education - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/kaplan-early-learning-company) -  ### Tekman Education has increased lead generation and gained higher capacity to perform marketing, sales and service actions. - Education - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/tekman-education) -  ### How ESDES Business School Tripled its Applicant Pool with HubSpot - Education - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/esdes-business-school) -  ### How GSF transformed HubSpot CRM into a powerful growth engine built for the education space - Education - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/global-schools-foundation) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - 200-1,000 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - Education - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### Driving 55% more form submissions with HubSpot’s LinkedIn integration - Education - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/autostore) -  ### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth - 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