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HubSpot vs Klaviyo

Klaviyo is great for customer retention, but HubSpot helps you grow your business with the #1 customer-rated full-funnel marketing automation platform.

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Why choose HubSpot?

Generate traffic

167%

HubSpot marketing customers see a 167% increase in their website traffic1

Nurture leads

3x

HubSpot marketing customers see 3x the number of inbound leads1

Integrate your data

83%

83% of customers say HubSpot is effective at unifying their company's data1

A growing number of companies are using HubSpot
  • Ocean Spray
  • Hamilton Beach
  • Toyota
  • Crate & Barrel

  • HubSpot is a fantastic product. I mean, I cannot think about a better way to do lead nurturing, to do automation, or to do automation marketing.

    Amit Sfez

    Chief Operating Officer

    CODE41

  • HubSpot brought our sales and marketing under one roof and helped us work smarter with our different lines of business. We’re growing and delivering an outstanding customer experience.

    Amanda Ward

    Director of Marketing

    MarineMax

  • We saw improved conversion times from registration to first purchase, and the improvements continued to soar from that point on.

    Megan Beer

    Director of Digital Marketing

    Liquidity Services

What makes HubSpot different?
Marketing Hub – Campaign Builder_2x

Generate traffic

Klaviyo works well for retention marketing, but HubSpot offers a comprehensive solution for both acquisition and retention. HubSpot helps you generate demand with content marketing tools like ads, social, sites, landing pages, SEO, video, podcasts, and more. Additionally, HubSpot’s advanced AI features, such as Marketing Studio, Social Post Agent, and AI Search Optimization, amplify your reach and better grow your audience. None of these tools are available with Klaviyo.

Breeze - Signals

Nurture leads

Klaviyo was designed for B2C e-commerce businesses and lacks B2B marketing tools. In contrast, HubSpot excels in B2B and B2C marketing. On the B2B side, HubSpot offers tools like lead and company scoring, buyer intent, account-based marketing, prospecting agent, and more! And on the B2C side, HubSpot enables you to launch abandoned cart, repurchase, and upsell campaigns through integrations with top commerce platforms like Shopify, WooCommerce, and Adobe Commerce (Magento).

Marketing Hub- Journey Report

Integrate your data

Klaviyo is often one of many front office tools that businesses cobble together - resulting in fragmented data, inefficient processes, and ultimately, wasted time and resources. With HubSpot, you can consolidate your disconnected marketing, sales, and service solutions onto a single platform built around a unified customer profile. Say goodbye to manual CRM updates with Conversational Enrichment. Get deeper insights with Data Agent and Data Studio. And integrate your tech stack with 2,000+ pre-built integrations. The result? Richer customer profiles, better reporting, and smarter business decisions without the hassle.

  • g2 leader marketing hub summer 24
  • g2 best usability marketing summer 24
  • g2 best relationship marketing hub summer 24
  • g2 top 100 highest satisfaction 2024
  • g2 top 100 product 2024
  • TrustRadius Buyers Choice 2025
  • forbes best crm 2024

Compare HubSpot & Klaviyo

Get our PDF guide that breaks down the features, benefits, and differences between HubSpot and Klaviyo.

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HubSpot vs Klaviyo FAQ

HubSpot for Marketers is a complete marketing solution that unites the power of content marketing with world-class lead generation and marketing automation tools. It includes all the capabilities of HubSpot Marketing Hub and HubSpot Content Hub.

HubSpot was named the #1 Marketing Product for small business, mid-market, and enterprise companies on G2 in 2025. Some HubSpot advantages include:

  • More tools for acquisition & inbound marketing
    • Ads and social media management
    • Websites, blogs, landing pages, case studies, video, and podcasts
    • AI search optimization
    • Unified messaging inbox across email, site chat, Facebook, and WhatsApp
  • More unified platform
    • Better campaign management with more marketing channels
    • More robust automation and reporting across the entire front office (marketing, sales, and service)
    • Improved efficiency through tech stack consolidation
  • More scalable and customizable
    • 2,000+ pre-built integrations
    • Supports large teams and high-volume sending
    • Deep customization through custom objects, properties, apps, permissions, and more

HubSpot's customer platform is purpose-built to fuel your business growth efficiently, with seamless onboarding, customization, and scalability. Its user-friendly interface, integration capabilities, automation features, and advanced analytics make it a comprehensive solution supporting your journey to success.

HubSpot helps teams attract more leads, better nurture prospects, and manage their customer relationships more effectively — all on one connected platform with transparent pricing.

Klaviyo may offer a lower list price, but many customers find they can lower their total tech spend by consolidating their tools with HubSpot.

HubSpot offers unique marketing features like Marketing Studio, ad management, social media management, websites, landing pages, SEO, AI search optimization, lead scoring, shared messaging inbox, podcasts, video, and more that Klaviyo does not have.

Moreover, HubSpot offers sales, content management, commerce, data management, and data enrichment capabilities that Klaviyo lacks through our Sales Hub, Content Hub, Commerce Hub, Data Hub, and data enrichment products respectively.

HubSpot’s offers extensive customization using custom objects, properties, and associations to align with your data needs. Create default spaces to fit your team's requirements, configure crucial elements like contact records, and use extensions to create new UI elements. This flexibility ensures HubSpot's platform meets your specific business demands. More info here.

Yes, HubSpot includes customizable reports, interactive dashboards, advanced analytics, attribution tracking, and marketing performance monitoring - all of which facilitate better data-driven decision making, strategy development, and marketing optimization.

HubSpot prioritizes customer data security with strong data encryption, compliance, regular audits, role-based permissions, and strict password policies. With a robust disaster recovery plan and secure cloud infrastructure, HubSpot provides ongoing monitoring and enhancement of its security measures.

HubSpot's marketplace of 2,000+ apps can connect your existing tools and help you find the right apps to grow your business (featured apps).

Yes, HubSpot offers a variety of advanced AI features to help you save time across your entire front office. Automate tasks and uncover valuable insights with Breeze Assistant, Agents, and features like content assistant, content remix, conversation intelligence, predictive forecasting, guided actions, and more. From creating content to streamlining processes and improving data analysis, Breeze gives you the competitive edge you need in today’s rapidly changing business environment.

Customers adopt HubSpot quickly because it’s so easy to use and implement. In fact, 91% of HubSpot users say it took one month or less to learn.2

HubSpot makes it easy to move from Klaviyo with migration tools and dedicated support. We’ll help you transfer your data, contacts, and workflows so you can get started quickly. Our team and partners offer guided services and automated tools to ensure your data transfers smoothly — so you can focus on growing your business, not managing a migration.

Attract more customers with HubSpot today!

Use HubSpot Marketing Hub to better generate leads, convert prospects, and nurture relationships today.

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1. HubSpot ROI Report

2. HubSpot survey of 1,546 CRM users across the globe in August 2025