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HubSpot vs Salesforce Pro Suite

To grow better, you need to connect better. Put your customers first with HubSpot’s AI-powered customer platform.

Why choose HubSpot?

Increase CRM Adoption.

81%

81% of HubSpot users say their organization  has high adoption of HubSpot1

Accelerate Time to Value.

1.5x

Teams with a unified customer platform are 1.5x more likely to have outperformed their goals in 20241

Improve Business Results.

97%

HubSpot Starter customers see a 97% increase in deal close rate2

Customers who made the switch from Salesforce to HubSpot

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What makes HubSpot different?

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Find and reach your customers.

HubSpot’s customer platform helps you grow your online presence, generate demand, and nurture leads. Build a secure website with themes and templates, no designers needed, and get insights from built-in analytics. Use our AI tools to speed up content creation, drive visitors to personalized landing pages, and manage ad campaigns across Google, Facebook, Instagram, and LinkedIn. Then, use HubSpot’s email tools to design, schedule, and personalize email automation to nurture leads and scale your efforts.

Salesforce Pro Suite's marketing capabilities are largely limited to email marketing, lacking tools like ad management, social media management, content agent, and content remix, all of which are available with HubSpot.

 

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Create value, fast.

HubSpot helps streamline your sales, billing, and customer service processes. Effortlessly build and manage your deal pipeline, track your sales cycle, and boost productivity with features like email templates, deal and ticket pipelines, and automated scheduling. Plus, generate professional invoices and accept digital payments with ease, whether through HubSpot’s payment processing or integrations like Stripe and QuickBooks.

While Salesforce Pro Suite offers a range of features, many essential sales and service tools require upgrading to higher-tier plans. Additionally, integrations and custom workflows often necessitate the involvement of admins or third-party developers, which can slow down your team’s ability to create value fast.

 

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Understand and organize customer data.

HubSpot unifies marketing, sales, and service tools for seamless data sharing and powerful reporting. Easily import and consolidate customer data into a single system of record, with built-in automation to sync contacts, deduplicate data, and trigger follow-ups—saving you time and streamlining your growth.

Salesforce Pro Suite users will likely need to upgrade to core Cloud plans (e.g., Sales, Service, and Marketing Clouds) if they anticipate scaling. This can add complexity and costs as businesses grow, requiring more customization, integrations, and administrative overhead to manage multiple cloud products effectively.

Compare HubSpot & Salesforce 

Get our PDF guide that breaks down the features, benefits, and differences between HubSpot and Salesforce.

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Download our FREE PDF comparison guide

HubSpot Customer Platfrom vs Salesforce Pro Suite FAQ

HubSpot's customer platform goes beyond just CRM. It integrates customer data with AI, offers engaging products for the entire customer journey, and provides an ecosystem of integrations, education, and community. Designed for businesses to connect with customers and improve growth.

  • Easy to use: Shorten learning curve on a platform that’s simple to learn and painless to use.
  • Fast Time to Value: Drive adoption and quick return on investment in weeks, not years
  • Unified Data: All your data in one place, making your company more accurate and insightful

HubSpot was named the #1 Sales Product and #1 Marketing Automation Product for small business, mid-market, and enterprise companies on G2 in 2024

HubSpot's customer platform is purpose-built to fuel your business growth efficiently, with seamless onboarding, customization, and scalability. Its user-friendly interface, integration capabilities, automation features, and advanced analytics make it a comprehensive solution supporting your journey to success.

HubSpot Customer Platform Starter offers greater value with its all-in-one tools, ease of use, and fast time to value, making it ideal for growing businesses. In contrast, Salesforce Pro Suite often requires costly add-ons and higher-tier plans to access essential features, driving up the total cost.

HubSpot’s customer platform is made up of six core products to help you engage with customers: Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub.  Each product in the platform has a built-in connection to the HubSpot Smart CRM, a foundational database that provides you with incredible insight into every contact at each stage in their customer journey. Although our products are powerful on their own, the real magic happens when you use them together.

Salesforce Pro Suite integrates marketing, sales, service, and commerce tools into a single offering; however, its scalability is limited, as businesses will ultimately need to transition to Salesforce's core clouds, which are sold as individual products, to accommodate growing demands.

HubSpot’s offers customization using custom objects, properties, and associations to align with your data needs. Modify default spaces to fit your team's requirements, configure crucial elements like deal pipelines, and use extensions to create new UI elements. This flexibility ensures HubSpot's platform meets your specific business demands.

HubSpot's reporting suite offers customized reports, interactive dashboards, advanced analytics, attribution tracking, and sales performance monitoring, facilitating data-driven decisions, strategic development, and sales optimization.

HubSpot prioritizes customer data security using strong encryption, adhering to GDPR standards, regular audits, role-based permissions, and strict password policies. With a robust disaster recovery plan and secure cloud infrastructure, HubSpot provides ongoing monitoring and enhancement of its security measures.

HubSpot's marketplace of 1600+ apps, can connect your existing tools and help you find the right apps to grow your business.  HubSpot's Professional and Enterprise editions offer bi-directional syncing with  Salesforce for automatic updates and selective record syncing. They allow lead data and scores sharing for effective outreach prioritization.

Yes, HubSpot offers a variety of advanced AI features to help you save time across your entire front office. Automate tasks and uncover valuable insights with tools like Content Agent, Content Remix, Conversation Intelligence, AI chatbot, and more. From creating content to streamlining processes and improving data analysis, these AI will give you the competitive edge you need in today’s rapidly changing business environment.

With HubSpot your teams can get started immediately. The average time to fully operationalize a HubSpot Starter Customer Platform is 5 days3

Grow Your Business with HubSpot’s Customer Platform today.

With HubSpot Starter Customer Platform, you can grow your business, go after new channels, bigger customers, and bolder ideas with confidence.

  1. HubSpot 2024 ROI Report
  2. HubSpot global AI survey of 3,103 business professionals conducted in March 2024
  3. Based on deals closed for customers who owned Marketing Hub Starter, Sales Hub Starter, or Service Hub Starter for at least 12 months.