81% of HubSpot users say their organization has high adoption of HubSpot1
Teams with a unified customer platform are 1.5x more likely to have outperformed their goals in 20241
HubSpot Starter customers see a 97% increase in deal close rate2
HubSpot is easy to use, easy to train people on, and easy to customize. It empowers people to do what they do best.
PHOEBE SCOTT
Global Director, CRM
Avison Young
HubSpot is the hub for our entire business. It allowed us to move incredibly fast. We couldn’t move as quickly as we did as a company without the ability to pull everything together into one simple, smooth place. It’s phenomenal.
SETH WAITE
President & CEO
Handled
HubSpot isn’t like other CRMs I’ve used before. The user interface is much cleaner and more user friendly, and it enables us to do things we couldn’t do otherwise.
CHAD SIDERIS
Director of Marketing Technology
Triage
HubSpot’s customer platform helps you grow your online presence, generate demand, and nurture leads. Build a secure website with themes and templates, no designers needed, and get insights from built-in analytics. Use our AI tools to speed up content creation, drive visitors to personalized landing pages, and manage ad campaigns across Google, Facebook, Instagram, and LinkedIn. Then, use HubSpot’s email tools to design, schedule, and personalize email automation to nurture leads and scale your efforts.
Salesforce Pro Suite's marketing capabilities are largely limited to email marketing, lacking tools like ad management, social media management, content agent, and content remix, all of which are available with HubSpot.
HubSpot helps streamline your sales, billing, and customer service processes. Effortlessly build and manage your deal pipeline, track your sales cycle, and boost productivity with features like email templates, deal and ticket pipelines, and automated scheduling. Plus, generate professional invoices and accept digital payments with ease, whether through HubSpot’s payment processing or integrations like Stripe and QuickBooks.
While Salesforce Pro Suite offers a range of features, many essential sales and service tools require upgrading to higher-tier plans. Additionally, integrations and custom workflows often necessitate the involvement of admins or third-party developers, which can slow down your team’s ability to create value fast.
HubSpot unifies marketing, sales, and service tools for seamless data sharing and powerful reporting. Easily import and consolidate customer data into a single system of record, with built-in automation to sync contacts, deduplicate data, and trigger follow-ups—saving you time and streamlining your growth.
Salesforce Pro Suite users will likely need to upgrade to core Cloud plans (e.g., Sales, Service, and Marketing Clouds) if they anticipate scaling. This can add complexity and costs as businesses grow, requiring more customization, integrations, and administrative overhead to manage multiple cloud products effectively.
Get our PDF guide that breaks down the features, benefits, and differences between HubSpot and Salesforce.
HubSpot was named the #1 Sales Product and #1 Marketing Automation Product for small business, mid-market, and enterprise companies on G2 in 2024
HubSpot Customer Platform Starter offers greater value with its all-in-one tools, ease of use, and fast time to value, making it ideal for growing businesses. In contrast, Salesforce Pro Suite often requires costly add-ons and higher-tier plans to access essential features, driving up the total cost.
HubSpot’s customer platform is made up of six core products to help you engage with customers: Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub. Each product in the platform has a built-in connection to the HubSpot Smart CRM, a foundational database that provides you with incredible insight into every contact at each stage in their customer journey. Although our products are powerful on their own, the real magic happens when you use them together.
Salesforce Pro Suite integrates marketing, sales, service, and commerce tools into a single offering; however, its scalability is limited, as businesses will ultimately need to transition to Salesforce's core clouds, which are sold as individual products, to accommodate growing demands.
With HubSpot Starter Customer Platform, you can grow your business, go after new channels, bigger customers, and bolder ideas with confidence.