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HubSpot vs WordPress

Tired of wrestling with WordPress plugin conflicts, security patches, and site maintenance? HubSpot's all-in-one content marketing platform handles the tech so you can focus on what matters: creating content that drives growth.

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Why choose HubSpot?

Drive traffic

20%

Customers rated HubSpot Content Hub 20% easier to scale traffic compared to WordPress1

Optimize content

25%

Customers rated HubSpot Content Hub 25% better at increasing content conversion rate compared to WordPress1

Simplify operations

10%

Customers rated HubSpot Content Hub 10% easier to manage many content types in one place compared to WordPress1

Customers who made the switch to HubSpot
  • apptega
  • new-breed-unified-marketing-and-sales-logo2
  • Patsnap (2)

  • We had built a Frankenstein monster in WordPress. Changing one small item on a page resulted in unintended changes on five other random pages. Our dev team would constantly have to drop what they were doing and fix our website, and managing plugins was a constant worry of ours... The process of migrating over to HubSpot was painless. Our web development agency took some direction from us, and was able to build exactly what we were looking for on the backend.

    Joelle Palmer

    Digital Marketing Manager

    Apptega

  • To have a sales-ready site you need to take into account the different stages of the buyer’s journey throughout the site. What we’ve been able to do with the HubSpot CMS Hub [now Content Hub] is not only to make your brand look great online but also to serve up relevant content that a person wants to engage with.

    Patrick Biddiscombe

    VP of Sales and Strategy

    New Breed

  • The boost to organic traffic has been remarkable. When I first started, apart from our brand name, we had no keywords ranking in the top three Google results and less than five in the top ten. Now, we have fourteen keywords in the top ten, and three of those are in the top three!

    Ade Risidore

    Marketing Director

    PatSnap

What makes HubSpot different?
ContentHub_BlogResearch

Drive traffic

WordPress is great for building websites, but HubSpot helps you grow your business. Build websites, blogs, landing pages, case studies, and more with the help of Breeze, HubSpot's AI. Then, multiply your efforts by using content remix to adapt your content for other channels and formats like email, social, or SMS. Plus, use built-in tools like SEO, AI search optimization, ads, forms, and more to further amplify your reach and drive traffic to your business.

Marketing Hub - Edit Dynamic Text Token

Optimize content

With WordPress, your website can often feel disconnected from your business. But with HubSpot, your front door is connected to your front office. By integrating your website with your marketing, sales, and service tools, HubSpot enables CRM-powered content personalization, customer journey automation, and unified business reporting. Plus, HubSpot helps your further optimize your content with built-in tools like dynamic content, A/B/N testing, segmentation, web traffic analytics, attribution reporting, an AI customer agent, and more - not included with WordPress.

MarketingHub_AdCampaigns_V2

Simplify operations

WordPress can be downloaded for free, but hosting, security, and maintenance are not included. Plus, plugins are required for advanced content management like cookie consent management, content staging and approvals, memberships, and more. With HubSpot, you don't need to worry about hosting, security, maintenance, or plugins. Our plans take care of it all, including advanced content management that can be leveraged by technical and non-technical users alike.

  • Leader Summer 2024
  • Leader Enterprise Summer 2024
  • Leader Mid-Market Summer 2024
  • Leader Small Business Summer 2024
  • Best Relationship Mid-Market 2024
  • Best Usability Enterprise Summer 2024

Compare HubSpot & WordPress

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HubSpot vs WordPress FAQ

HubSpot Content Hub is an all-in-one, AI-powered content marketing software that helps you create and manage content including websites, blogs, landing pages, case studies, podcasts, and more.

HubSpot ranks higher on ease of use, ease of administration, and quality of support in G2 customer reviews. Some additional reasons why to choose HubSpot include:

  • More integrated content management
    • Support for more content types like email, social, ads, podcasts, video, and more
    • Websites and content that are connected to your marketing, sales, and service
    • CRM-powered personalization
    • Unified business automation and reporting
  • Built for growing your business
    • Marketing and lead generation tools included
    • Sales and service tools included
    • Generative AI (Breeze Assistant, agents, and features) included
  • Worry-free maintenance & security at scale
    • Premium hosting with 99.95% uptime
    • Advanced security features with 24/7 monitoring
    • Easy for marketers and customizable for developers

HubSpot's customer platform is purpose-built to fuel your business growth efficiently, with seamless onboarding, customization, and scalability. Its user-friendly interface, integration capabilities, automation features, and advanced analytics make it a comprehensive solution that supports you at every stage of your business growth.

In fact, HubSpot uses HubSpot software, and our website (HubSpot.com) was built using HubSpot Content Hub.

HubSpot Content Hub helps teams create and manage content all on one connected platform with transparent pricing.

WordPress may be free to get started, but the actual implementation costs like hosting, maintenance, plugins, and development can add up fast.

HubSpot includes unique content management features like web hosting, podcast hosting, SEO recommendations & optimizations, AI search optimization, forms, AI content remix, AI brand kit, custom reports & dashboards, and more that WordPress does not include.

Moreover, HubSpot offers marketing, sales, service, commerce, data management, and data enrichment capabilities that WordPress lacks through our Marketing Hub, Sales Hub, Service Hub, Commerce Hub, Data Hub, and data enrichment products respectively.

HubSpot is highly customizable, and it can be used by technical and non-technical users alike. We offer a drag-and-drop builder as well as custom-code development options (more info here).

HubSpot includes customized reports, interactive dashboards, advanced analytics, attribution tracking, and site performance monitoring - all of which facilitate better data-driven decision making, strategy development, and content optimization.

Yes. HubSpot offers robust security with SSL, WAF, DDoS, 24/7 security monitoring measures and more (more info here).

HubSpot's marketplace of 2,000+ apps can connect your existing tools and help you find the right apps to grow your business (featured apps).

Yes, HubSpot offers a variety of advanced AI features. Automate tasks and uncover valuable insights with Breeze Assistant, Agents, and features like content assistant, AI A/B testing, content remix, and more. From creating content to streamlining processes and improving data analysis, Breeze, HubSpot's AI, gives you the competitive edge you need in today’s rapidly changing business environment.

Check out a few of the many customer stories below:

Customers adopt HubSpot quickly because it’s so easy to use and implement. In fact, 91% of HubSpot users say it took one month or less to learn.2

HubSpot makes it easy to move from WordPress with migration tools and dedicated support. We’ll help you transfer your website and pages so you can get started quickly. Our team and partners offer guided services and automated tools to ensure your data transfers smoothly — so you can focus on growing your business, not managing a migration.

Deliver personalized digital experiences that convert with HubSpot.

Content Hub is all-in-one, AI-powered content marketing software that helps you create and manage content.

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1. This information is based on the results of a 3rd party survey paid for by HubSpot. A total of 3,015 qualified respondents completed the survey. To qualify for the survey, respondents were: ages 18-65, software decision-makers. Fieldwork was conducted Feb 21, 2024 - Mar 13, 2024.

2. HubSpot survey of 1,546 CRM users across the globe in August 2025