HubSpot CRM platform and supporting Sales, Marketing, Content Management & Service Hubs have all been built by HubSpot from the ground up. The result is a unified and consistent user experience where data, reporting, and individual tools are all similar and work in concert with each other. That’s why all Hubs, tools, and integrations connect seamlessly. It’s all powered by the same database, so everyone in your organization — Marketing Sales, Service, and Operations teams — is working off the same system of record. This provides a smoother handoff between teams and results in a more delightful experience for your customers. With carefully crafted products and a thriving ecosystem of integrations, HubSpot works to align your data, channels, and teams around a single source of truth. Every interaction is seamlessly synced to the contact’s timeline so your whole team has a clear understanding of the person, not just the persona. With this level of alignment and data, your team can create a more personalized and remarkable customer experience — helping you grow better.
While Zoho has largely developed its products in-house, many combinations require additional connections or integrations to sync across different applications For example, connecting Zoho Desk and Marketing to the CRM requires establishing synchronization rules and connection as you would for a third party service or marketing solution (source). While these features and tools are united under a single brand, the underlying infrastructure is disparate — leaving your data, channels, and teams vulnerable to a disjointed experience. This can add friction that slows your team down and disrupts your ability to create exceptional customer experiences.