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Zoho CRM vs HubSpot Sales Hub

Sales Hub is easy and powerful sales software that connects without complexity, powers productivity with easy-to-adopt tools, and supports growing sales orgs.

Get started with Sales Hub today!

HubSpot Sales Hub

HubSpot is a customer platform with all the software, integrations, and resources you need to connect marketing, sales, content management, and customer service. Each product in the platform is powerful on its own, but the real magic happens when you use them together.

Sales Hub is HubSpot’s easy and powerful sales automation software that connects without complexity, drives productivity with easy-to-adopt tools, and helps growing sales organizations prospect smarter, accelerate revenue growth, and scale insightfully.

Zoho CRM

Zoho is a cloud-based software suite that provides a range of applications including a CRM, accounting, invoicing, project management, inventory management, and more.

Zoho CRM is a cloud-based CRM platform designed to help businesses manage their customer relationships, sales, and operations.  

Unlock the Power of Sales Automation: Free Comparison Guide

Discover which sales automation platform is right for your business. Get our comprehensive PDF guide that breaks down the features, benefits, and differences between HubSpot Sales Hub and Zoho.

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Download our FREE PDF Guide Comparing HubSpot Sales Hub and Zoho

SalesHub_Quotes-and-payments_with frame

Key Differentiators of Sales Hub

  • More connected: Sales Hub seamlessly integrates your data and empowers your team to form lasting relationships with their prospects.

  • More productive: Sales Hub provides a connected, crafted UI experience for faster activation and better adoption, so reps can spend more time actually selling.

  • More supported: HubSpot makes sure you have the help when you need it with HubSpot’s world-class customer support, award-winning HubSpot Academy, and Professional Services designed to maximize the power of Sales Hub.

What Sets HubSpot Apart

More Connected

What Zoho Offers:

  • Users of Zoho CRM can send emails, track customer interactions, and create customer profiles.
  • Zoho reporting and analytics can help track customer interactions and identify trends. Advanced sales analytics reporting requires  the Zoho Zia, which is only available with Enterprise and up plans.

What Sets HubSpot Apart:

  • Sales Hub gives sales leaders total visibility into sales metrics--without waiting in line for help from an admin or analyst. HubSpot's out-of-the-box reporting software is  powerful yet easy to use, with deep pipeline insights to help accurately forecast performance and coach teams to hit their goals.
  • As Sales Hub is built on HubSpot’s connected customer platform has tools like Playbooks, Email Templates, Unified Reporting, and lead scoring to help increase alignment and encourage collaboration between Sales and Marketing teams. No connectors or data sync required!

Sales Email Template Creation

More Productive

What Zoho Offers:

  • Zoho CRM can automate tasks that are involved in managing customer relationships.
  • Zoho Zia, an AI-powered assistant, can take notes as you dictate, detect anomalies, and automate mundane tasks. Zoho Zia is only available with Enterprise and up plans.

What Sets HubSpot Apart:

  • With Sales Hub, you can create accurate sales forecasts, manage and maintain strong sales pipelines and maximize revenue by prioritizing the most important deals.
  • HubSpot helps you store, track, manage, and report on each action a customer makes throughout the sales cycle.
  • You can also customize reports to monitor the deal metrics and performance you care about most.

Deal board within Sales Hub

More Support

What Zoho Offers:

  • All Zoho purchases come with a standard support plan that includes 8 hour/5 day live chat or email support, knowledge base and community forum access, and a customer portal.
  • For better support coverage and responsiveness, Zoho customers will pay 20-25% of their annual contract.*

What Sets HubSpot Apart:

  • 24/7 customer support is included with every plan. For Enterprise customers, phone support is included at no extra charge.
  • Maximize Sales Hub's power and learn everything you need to know about the most sought-after business skills within the award-winning HubSpot Academy.

Feature Comparison

Sales Software That Grows With You

Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.

Total Cost of Ownership


HubSpot Sales Hub helps teams close more deals, deepen relationships, and manage their pipeline more effectively — all on one connected platform.

  • Implementation: The average time to activation for Sales Hub Pro is less than 2 months and 72% of Sales Hub Enterprise customers display high feature usage (source).
  • Sales Hub customers see their deal close rate increase by 109% on average after 12 months.
  • Service & Support: HubSpot provides different support channels depending upon your subscription, all included.


Zoho provides the ability for customers to split their products into smaller packages that can be mixed and matched depending upon their unique needs.

Base License
Sales Hub Professional
Zoho CRM Professional
*No seat minimum
Not Included
Service & Support
Phone, Chat & Email support included
Chat & Email support included
Training & Educational Resources
HubSpot Academy, Community
Community & Knowledge Base
Not required
Customization / Configuration
Easy to customize & configure in-house
Requires admin
Developer Support
App MarketPlace
Maintenance / Admin
Enjoy a seamless platform built on one code base
Admin not required
Requires Zoho Creator for Low-code 
1 admin
Get a demo

Calculate Your ROI with HubSpot

Calculate the return on investment (ROI) you could experience with HubSpot products using our free and easy-to-use ROI Calculator. You can also calculate the total cost of ownership (TCO) of your HubSpot software based on aggregated data from 177,000+ HubSpot customers globally.

What are customers saying?

HubSpot Sales Hub received G2's top 100 Best Software Products & Highest Satisfaction Products 2023.

HubSpot was recognized on Gartner's 2023 B2B Salesforce Automation Platforms.

We tried different solutions like Mailchimp and ZOHO but those could only help some part of our issues. I selected HubSpot because I believed I could help our customers using HubSpot, while growing their business as well.





Related Resources

If you’re interested in Sales tools, these may be helpful.

Sales Reporting Resources

Use HubSpot's free reporting resources to learn how to forecast, calculate compensation, and more.


Build an Effective Automation Strategy in HubSpot

Learn how to define and implement an automation strategy by using workflows in HubSpot.


Zoho + HubSpot Integration

Make manual data entry a thing of the past by syncing deals, leads, contacts and accounts between HubSpot and Zoho CRM.

Close More Deals with HubSpot today!

Use HubSpot Sales Hub to help teams close more deals, deepen relationships, and manage sales pipelines more effectively.