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A digital marketing agency, Revenue River grew qualified registrants for an in-person seminar series by 454% for their client using HubSpot. These results broke records for their client. How did they do it?
Their client moved the marketing for their in-person seminar series online, giving the agency the opportunity to recommend and build a more advanced strategy to increase seminar registrations. Using HubSpot, the agency built 'city specific' social media campaigns, created unique tracking links for vendors to promote registration, leveraged the Eventbrite integration to tie registrants to the existing database and added the GoToWebinar integration for custom post-event nurturing based on attendance data.
Revenue River grew seminar registrants by 90%, attendees by 40%, and qualified registrants by 454%. These results broke records for their client.