HubSpot Solutions Partner Program Benefits

Growth Specialists (referred to as GSs) are direct sales reps at HubSpot who you’ll co-sell with.

GSs are your day-to-day sales partners who collaborate with you on communications strategies, roles, responsibilities, and a closing plan for each deal. They provide support on demos, generating and sending quotes, and more. Once you register a deal, a GS will automatically be assigned to your deal based on geography and segment.

Partners have access to our support team for technical troubleshooting across phone, email, and chat, with access determined by their associated subscription level.

Elite partners and above receive an elevated experience, including priority routing to some of our most experienced specialists through all intake channels.

The Sales Specialists Team (SST) is a team of specialized account executives dedicated to selling HubSpot’s newest or underpenetrated opportunities by identifying, deploying, and scaling new playbooks. Their current core focus is on driving the next wave of growth by delivering deep expertise in Service Hub and the AI-powered Customer Agent.

Specialists sell both independently into the install base and co-sell alongside our broader sales organization on net-new deals to give our customers solution-specific expertise.

All HubSpot partners may be eligible for pre-sales Solutions Engineer (SE) support on qualifying opportunities. SEs are typically aligned to larger or more complex deals that have an assigned HubSpot Growth Specialist. Your Solutions Engineer can support technical discovery, solution design, and pre-sales strategy. When an SE is assigned to your deal, their information will be visible in Partner 53, where you can connect directly for collaboration.

SE alignment criteria may change over time as HubSpot evolves its partner strategy and support model.

To identify your solutions Engineer, reach out to your PDM to have them submit a request via this form.

Elite partners have access to the Partner Platform Services team. Think of them as an extension of your post-sale, customer strategy team. They workshop customer scenarios and answer integration-related strategy questions. Use them to strategize on a quarterly basis or connect with them as needed to help identify the right technical solution for a specific customer initiative.

Reach out to your PDM for more information.

Each day, businesses are looking for a partner to help them grow their business. As a provider or partner, you can create a listing in the HubSpot Solutions Directory to get discovered by your next new client. The directory allows you to showcase your areas of specialization by industry, geography, certifications, client reviews, accreditations, and more. Set up your directory profile  to get started.

Our new Solutions Partner BrandFolder centralizes all your HubSpot branding needs into one place, with updated brand guidelines, program logos, tier badges, 50+ icons, and 60+ product screenshots for use in your marketing materials. Please be sure to review and follow our promotional guidelines when using these assets. Using the partner-specific badges and logos is always preferred, but if you have a use case that the HubSpot company logo or sprocket is more appropriate for, you must first submit a mock-up of your asset and seek approval for logo usage by completing this form.

Please note that logo request reviews can take between 7-10 business days. If your request is approved, you will receive a timed, private link to the Brandfolder where you can download high-res versions of the logos.

Before submitting your request, please refer to Trademark Usage Guidelines. When using any version of the HubSpot logo, do not change or alter the color of the logos, and do not skew or distort the logos in any way, shape, or form.

We want to recognize you for helping your clients grow better. What better way to showcase the results of your efforts and honor your best client success stories than with a prestigious award?

There are three types of awards open to any HubSpot solutions partners: Category, Performance, and our DEI&B Champion Award.

Semiannual Category Awards are awarded by region, and a case study submission is required to be considered. You're welcome to submit as many stories as you wish to share.

Apply to the Category Impact Awards for a chance to be recognized by HubSpot and stand out from the competition.

Looking for inspiration? Check out past winners and, when you’re ready to apply, head here to learn more.

The DEI&B Champion Award acknowledges one partner business yearly that is actively advancing diversity, inclusion, and belonging on their teams and in their organization. Any partner can submit an application to be considered for this award.

The HubSpot Academy Creator Program invites and enables external creators to enhance and expand the educational experiences for global learners and address educational gaps in emerging markets by providing educational content in the Academy App.

The program consists of three types of Creators:

• Contributors can be anyone—from app and solutions partners to customers. They are eligible to create HubSpot Academy on-the-go videos, which are short, quick-answer videos.
• Star Creators are external experts who provide a unique point of view on a topic and typically outside our partner ecosystem. They can create on-the-go videos, lessons, or full courses.
• HubSpot Certified Trainers (HCTs) are required to be from a gold+ tiered or higher solutions partner and must apply to become a HubSpot Certified Trainer and complete the HubSpot Trainer Certification. Like star creators, they can create on-the-go videos, lessons, or full courses.

Partner User Groups, affectionately referred to as PUGs, are networking groups that connect you with partner peers in your corner of the world monthly. In your PUG, you’ll meet partners across various tiers and backgrounds who face similar challenges as you. Collaborate virtually on new ways to crush a challenge, all while making meaningful connections in the partner community.

Click here for more details on this year-long program, including the application dates.

Co-marketing opportunities may be available to partners that demonstrate strong alignment with our program priorities and go-to-market strategy.

Eligibility is evaluated across multiple factors, including, but not limited to: partner tier, accreditations, managed customer base, product usage, niche or industry expertise, and a proven track record of success in partner marketing initiatives such as Partner Growth Acceleration (PGA) and Market Development Funds (MDF).

These opportunities are selective, limited in availability, and not guaranteed. When extended, co-marketing may take the form of targeted, industry-specific campaigns, joint content creation, or other strategic initiatives designed to drive mutual value and measurable impact.

Ask your PDM for more information.

Contribute your marketing offers and templates to HubSpot’s Marketing Resource Library. Generate leads by hosting your content in the go-to resource center for marketers worldwide. Submissions are reviewed on a monthly basis.

Note: All content will be reviewed for quality control and must be original to your business, not created from white-labeled content. Priority will be given to topics that fill a gap or are aligned to business priorities.

The Marketing Development Fund (MDF) is a global program supporting partner-led marketing initiatives across multiple regions—providing a structured opportunity for solutions partners to co-invest in local events and marketing activities that drive mutual growth. Partners can submit proposals for MDF via the partner resource portal.

Each submission goes through a regional review process to ensure alignment with program goals and strategic priorities. Submitting does not guarantee funding as opportunities remain selective and are evaluated based on strategic fit and expected impact.

Applications are open to all partner tiers, though priority is typically given to partners who demonstrate strong program engagement and business performance, including higher tier status, relevant accreditations, and proven track records. We recognize that different regions have unique needs, and exceptions may be made based on strategic business priorities and market opportunities.

The Partner Growth Accelerator (PGA) is a unique co-marketing program that brings together solutions and app partners to collaborate on joint marketing campaigns. This structured cohort-based program provides comprehensive training, expert guidance, and shared funding to help partners develop effective ecosystem partnerships that drive mutual growth.

Partners apply to join PGA cohorts on a rolling basis throughout the year. Once accepted, matched partner pairs participate in a 6-week program featuring live training sessions with industry experts, and access to playbooks and templates. At the program's conclusion, partners submit their campaign proposals for review, with approved campaigns receiving MDF funding.

Opportunities are evaluated based on factors including marketing capabilities, technical expertise, willingness to collaborate through account mapping tools, and strategic alignment with program goals. While we encourage partners to apply with a counterpart in mind, we also facilitate matches between solutions and app partners with complementary strengths.

The HubSpot Partner Slack is an exclusive community connecting Solutions Partners globally in real-time collaboration. This is your digital hub for peer-to-peer learning, opportunity sharing, and direct access to HubSpot expertise. It's one of the best venues for resolving client issues, finding integration specialists, or locating a co-pilot for complex, multi-region deals. Through the Slack, partners gain access to specialized channels for targeted discussions on topics.

To keep the workspace professional, valuable, and secure, members agree to:

• Treat everyone with kindness and professionalism.
• Keep discussions relevant to the channel purpose. Check channel descriptions and use threads to maintain organized conversations.
• Share valuable content and insights, not just promotional material.
• Don't share client information without permission, beta features, or any confidential HubSpot information. Honor all obligations under the HubSpot Solutions Partner Agreement (HSPPA).

Shape the future of HubSpot's Partner Program

Our Partner Advisory Councils (PACs) are where partner voices directly influence program decisions. This global Slack community connects you with HubSpot leadership on topics like AI, upmarket, marketing, growth, and collaboration.

What PAC members do:

• Participate in async conversations that work across time zones
• Join beta testing opportunities for new features
• Attend roundtables and leadership AMAs
• Give feedback on program changes and new tools
• Connect directly with HubSpot stakeholders across the organization

How it works: Most communication happens async in Slack so you can engage when it works for your schedule. Depending on what HubSpot needs input on, we'll sometimes host formal meetings or calls.

Eligibility: PAC membership is open to gold, platinum, diamond, and elite tier partners.