HubSpot Solutions Partner Package Benefits

When you join the Solutions Partner Program, you’re laying the foundation for a deeper relationship with your customers and a new phase of growth for your team. In addition to 20% commission on deals you bring to HubSpot and manage over time, this program gives you access to exclusive benefits at every tier.

Partner Exclusive Benefits

Starting out, you’re either a solutions provider or a solutions partner. Being a solutions partner comes with a different set of requirements and a broader range of benefits.


Your Channel Consultant

You also may get assigned a dedicated Channel Consultant (CC)* to help your company and your clients grow and succeed. Your CC is your main servicing point of contact for all things customer success. Specifically, your CC can help with client onboarding, participating in servicing programs, advising you on pricing and packaging and campaign strategy, and coaching you through renewals. Additionally, your CC helps you navigate the HubSpot Customer Success organization, which includes but is not limited to CSMs, Contract Managers, Services teams, and Support.

*Partners can qualify for a CC by selling and servicing customers on an ongoing basis

Learn about HubSpot's solutions partner onboarding here

Your Channel Account Manager

HubSpot solutions partners don't have to go it alone. You'll also have a Channel Account Manager (CAM), who functions as your personal sales coach. Your CAM is here to help guide you through the entirety of your sales process. They’re like an extension of your core team, providing you with the tools and resources you need to identify, drive, and close more sales opportunities and build long, successful client relationships.

Learn about Hubspot's solutions partner onboarding here


  1. HubSpot Solutions Partner Program Benefits

    Partner-Exclusive Events

    As a HubSpot solutions partner, you’ll be invited to a virtual event experiences throughout the year. These virtual events are our way of keeping you up to date on what’s happening with product, the program, other partners and leadership at HubSpot.

    The events exclusive to partners and always include networking opportunities to connect with HubSpotters and your peers in the ecosystem. These events are incredibly valuable and completely free so don’t miss out!

    Hear why our partners love Partner Day
  1. HubSpot Agency Partner Program Benefits

    Whitelabeled Content

    We know that as a service provider, client work always takes precedence over your own marketing, so we did the heavy lifting for you. As a HubSpot solutions partner you have access to white-labeled materials you can use at every stage of the marketing funnel. We call them Campaign Kits. These Campaign Kits contain a white-labeled resource and all the promotional materials you need to start driving new leads and opportunities for your company - such as email and landing page copy.

    Visit The White Label Resource Page
  2. HubSpot Solutions Partner Program Benefits

    HubSpot CRM

    A study conducted by RSW/US and Mireen revealed that 30% of agencies are still using excel to manage their new business strategy. That tells us that agencies aren't willing to pay big bucks for a complex CRM system they won't full utilize. Enter HubSpot's Free CRM. HubSpot's Free CRM was built for sales teams that need an easy way to organize, track and grow their sales pipeline. The best part? It's entirely free to get started and free to keep!

    Get HubSpot CRM

Partner Program Benefit Descriptions

- Solutions Provider Benefit   |    - Solutions Partner Benefit
- Gold Solutions Partner Benefit    |    - Platinum Solutions Partner Benefit
- Diamond Solutions Partner Benefit   |    - Elite Solutions Partner Benefit

Revenue Share

  1. Commission Per Deal

    Receive revenue share (also known as commission) from the deals you sell. It’s just one way we reward you for all the hard work you do selling and servicing our shared HubSpot customers. We recommend reviewing our program sales rules before you start earning commissions.

People Support

  1. Channel Account Manager

    All partners have access to a channel account manager (CAM). Think of your CAM as your HubSpot sales coach who will help guide you through the entirety of your sales process. They’re like an extension of your core team, providing you with the tools and resources you need to identify, drive, and close more sales opportunities and build long, successful client relationships. You can identify your CAM in your partner account.

  2. Channel Consultant

    All partners* have access to a channel consultant (CC) who will work with you to expand your service offerings, drive revenue and achieve better client campaign results. Your CC is your point of contact for all things customer success and is here to enable your team on how to implement HubSpot successfully for customers. Your CC can help with HubSpot product inquiries and help you expand your service offerings to complement platform capabilities. You can identify your CC in your partner account.

    *Partners can qualify for a CC by selling and servicing customers on an ongoing basis

  3. Priority Access to Support

    Skip the queue and get priority access to an experienced and specialized partner support team through your HubSpot account and over the phone. Just press 5 when you call.

    Please note: priority support is available only in English.

  4. CMS/Ops Hub Sales Specialist

    The Sales Specialists Team is made up of product-focused account executives currently specializing in CMS Hub (Pro/Enterprise) and Operations Hub (Pro/Enterprise). Their mission is to define and solidify the most effective selling motions for new products to match customer expectations with sales excellence and experience. Sales Specialists work alongside your sales organization to co-sell our products by providing Hub-specific expertise during the sales process.  Reach out to your CAM for more information.

  5. Quarterly Business Review

    Channel Consultants (CCs) and Channel Account Managers (CAMs) conduct Quarterly Business Reviews (QBRs) with our top partners. During the QBR, they will review performance with you, discuss your current challenges and successes, and help set goals for the next quarter. You will work together to define an action plan on how to best accomplish the goals that are set.

  6. Pre-Sales Solutions Architect

    Our top partners get access to the Solutions Architect team. This is a relationship based on sales of HubSpot’s full suite of software, focused on sophisticated clients with complex, enterprise-grade needs. Our Solutions Architect team represents our most tenured and experienced technical people aligned to the global Sales Engineering organization. They’re client-facing and embedded in our sales process and our go-to-market and product teams. To identify your solutions architect, reach out to your CAM.

Marketing Tools

  1. HubSpot Solutions Directory

    Each day, businesses are looking for a partner to help them grow their business. As a provider or partner, you can create a listing in the HubSpot Solutions Directory to get discovered by your next new client. The directory allows you to showcase your areas of specialization by industry, geography, certifications, client reviews, and more. Set up your directory profile to get started.

  2. HUG Leadership Opportunities partner gold platinum diamond Elite

    All solutions partners are eligible to apply to lead a HubSpot User Group (HUG). These are free user groups aimed at helping HubSpot customers get more out of their software. The focus of a HUG can be a specific location (New York City HUG), an industry (hospitality HUG), an interest (Women in Tech HUG) or a skill (SEO HUG). As a HUG leader, you’ll have access to exclusive content from HubSpot, regularly network with HubSpotters and customers, and boost yourself and your business as a HubSpot thought leader.

  3. Impact Awards

    Get the recognition you deserve for all your remarkable client work. Apply quarterly to the Category Impact Awards for a chance to be recognized by HubSpot and stand out from the competition. Looking for inspiration? Check out past winners and, when you’re ready to apply, head to the application page.

  4. Tier Badge

    Demonstrate your expertise to potential customers with a badge to prove your HubSpot connection.  Display your tier badge on your website and in your email signature to differentiate and show your accomplishments with HubSpot. Review our branding guidelines and then download your tier badge


  5. Marketing Resource Library Listing

    Contribute your marketing offers and templates to HubSpot’s Marketing Resource Library. Generate leads by hosting your content in the go-to resource center for marketers worldwide.

    Note: All content will be reviewed for quality control and must be original to your business, not created from white-labeled content. 

  6. HubSpot Marketing Blog Priority Pitch

    As a diamond or elite solutions partner, you get a direct line of access to thought-leadership opportunities on the HubSpot Marketing blog. This blog features primarily experimental, canonical, and graphics posts, with the purpose of sharing expertise with marketers, growth hackers, and business owners through data and insights. You can be featured in one of two ways: an expert quote or a blog post pitch.

  1. Elite Swag Package

    The way you work has changed. You’re hosting team meetings, running client calls, and even virtual events — all from your home office. What if you had all the hardware you needed to be successful in 2022 and it helped you showcase your prestigious, elite partner status? Enter the 2022 Elite Partner Swag Package. Upon reaching the elite tier, you’ll receive an email with more details and can select the package that best suits you.

Sales Tools

  1. Domain Registration

    Register domains within your HubSpot partner account for the leads your organization generates. (Lead registration limits vary by tier.) In 2022, we will be reducing partner capacity limits by tier.

  2. Deal Registration

    Deal registration is a brand new, custom-built tool that removes friction in the selling process. What makes our tools different is that registering a deal creates a shared deal that syncs between your portal and HubSpot’s. A shared deal is the deal record that's created in both the partner's and HubSpot's CRM when a deal is registered. You can register a shared deal in one of three ways: through a banner on the partner dashboard, on a contact or company record, or by converting an existing deal in your CRM.

  3. Partner Lead Notifications

    Sign up for partner lead notifications to get email alerts when your registered domains take high-value actions on our website, such as requesting a demo or starting a free trial. Learn more and register under the Settings tab in your partner account.

  4. HubSpot Demo Account

    Get access to a personal HubSpot demo account with the full Enterprise CRM Suite and corresponding CRM dummy data so you can effectively demo and sell all of HubSpot's software.

  5. Waive Onboarding for Your Clients

    By taking the Partner Certification and going through partner onboarding with your channel consultant, you’ll become an expert on inbound services and HubSpot software. You can then waive the standard HubSpot-provided onboarding requirements for customers who prefer to receive onboarding through your business.

  6. Customer Reference Program

    The Customer Reference Call Program connects potential HubSpot customers with an existing customer on a 1-to-1 call to discuss their experience with the HubSpot platform and help you close your deal with a live testimonial. During the call, customers candidly share their story and address any concerns that the prospect may have.  Reach out to your CAM for more information.

Servicing Tools

  1. HubSpot Academy Partner Training

    Access an exclusive catalog of partner training to educate and develop specific roles at your organization, including sales, service, and implementation. Earn partner credentials to validate your expertise in a select group of strategic competencies. All available partner training and credentials can be found in the Partner Training tab of HubSpot Academy.

  2. Client Management Dashboard

    Get a portfolio view of your book of business with real time data and actionable insights into how your clients are performing. With timely alerts and notifications, you’ll know exactly what’s happening throughout the lifecycle of your customers, across all products. Access this dashboard within your HubSpot partner account. 

  3. Guided Client Onboarding

    As a new partner, your channel consultant (CC) and channel account manager (CAM) will collaborate during your onboarding experience to provide you with the tools to sell and service HubSpot customers. This includes working together to implement your first HubSpot instance successfully, where your CC will take you through guided client onboarding. Learn more here.

Enablement Tools

  1. Partner Resource Center

    Consider the Partner Resource Center your home base for the latest partner news and resources. From this resource center, navigate to product resources and the partner blog and get more details on the benefits noted in this guide. You’ll find tools to help you be more successful and grow better with HubSpot.

  2. Seismic: Enablement Platform

    As a platinum, diamond, or elite partner, you’ll have access to an exclusive enablement platform called Seismic. This platform has all of the latest pitch decks, one-pagers, competitive intelligence, and other helpful resources your team needs to sell and service. In addition, you'll also find sensitive information that helps you prepare to go to market with us, such as upcoming product releases. You’ll have the same materials our sales reps do, on the same platform.

  3. Partner Previews

    As a platinum, diamond, or elite partner, you’ll have access to an exclusive enablement platform called Seismic. This platform has all of the latest pitch decks, one-pagers, competitive intelligence, and other helpful resources your team needs to sell and service. In addition, you'll also find sensitive information that helps you prepare to go to market with us, such as upcoming product releases. You’ll have the same materials our sales reps do, on the same platform.


  1. Private HubSpot Partner Community Space

    The HubSpot Community is a space to engage with a community of people using the HubSpot products and services that you sell and service. Plus, we have a private, partners-only space on Community where you can discuss strategy with your peers, hear about product updates, and stay up to date on new resources from HubSpot. Check it out here.

  2. Private HubSpot Partner Slack Group

    Join the growing group of partners already using Slack to build community and foster collaboration around the globe. Stay connected with other partners and message directly with your HubSpot CAM and CC in this private group. Request to join here if you’re a solutions partner. (That means your tier status is partner or anything gold and above.) 

    If you’re a solutions provider, request to join here.

  3. Newsletter

    Keep your team in the loop on the latest at HubSpot. Subscribe to “Education, Content and Resources” emails through HubSpot to get our monthly newsletter. This will deliver the most important partner announcements, product updates, and content straight to your inbox.

  4. Private HubSpot Partner Facebook Group

    Collaborate with partners across the globe in our HubSpot Partner Facebook group. Ask questions and get real-time answers from other agencies on anything from integrations to advertising strategies to tips on the HubSpot tools. Make sure you fill out the required questions when you request to join the group.

    Only verified solutions partners will be approved.

  5. Partner User Groups (PUGs)

    Partner User Groups, affectionately referred to as PUGs, are role-based networking groups that connect you with partner peers in your corner of the world. You can collaborate on new ways to crush a challenge at your business, all while making meaningful connections in the partner community. Eligible partners will be joined by a small group of your peers for a lively discussion on everything from how to prospect to how to implement HubSpot’s CRM. Apply to join here.

  6. Partner Advisory Council

    HubSpot’s PAC — Partner Advisory Council — is made up of five regional groups that meet quarterly on topics ranging from new products to program changes. We lean heavily on our PAC to represent the voice of the partner community on major decisions that impact the future of our program. PAC applications open once a year, in Q1.

Interested? Talk to a Partner Specialist

Fill in the form to talk to a partner specialist about how the Solutions Partner Program can help your business grow. Or visit our website to learn more about our two partner packages.