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Go beyond simply password protecting pages. Create membership-based content that creates a truly personalized out-of-the-box website experience. No plugins required.

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Create Content for Specific Segments of Your Customers

Start creating membership-based content that gives your customers information that pertains specifically to them.

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See why thousands of customers choose HubSpot to power their websites.

A website that speaks to the needs of every single customer.

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    Deliver your web content to specific segments of customers.

    We get it. Prospects aren’t the only people visiting your website. You have customers, partners, resellers, and other stakeholders you do business with. Each of these groups should find your website helpful and informative.

    That’s where Memberships come in. With CMS Hub, you can leverage HubSpot lists to allow only specific customers to access a section of your site. Create content that only specific groups  can access. Give updates that only your current customers can see. With Memberships, your website becomes much more than just a lead generation tool.

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    Create personalized membership pages.

    With Memberships, you’ll be able to fully leverage the power of dynamic content and the CRM together to create secure yet personalized ‘profile pages’ for your customers.  Contextualize the content shown to each user to provide membership-driven materials such as recent purchase information, upcoming appointments with your company, and more. With Memberships, you’ll be able to create a membership-driven website that your entire customer-base can find value in.

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    Expand how you do business.

    Access to exclusive content or promotions can change the way you do business.

    Create new revenue streams by offering exclusive content to your top customers. Control access to this content easily by using HubSpot lists that automatically update as new customers qualify.

    Have a promotion that you only want a segment of your customers to see, or an offering that only a segment of your customers will be interested in? With Memberships, you can be strategic with how you surface these offers to your customers, increasing your success with each campaign you run.

Premium content management software that makes it easy to grow better.

SEO recommendations & optimizations

Easily see how you can improve your site and take action, all in one place with the SEO recommendations & optimizations home screen.

Website themes

Use one of HubSpot’s pre-built website themes with the option for custom development. Build a cohesive site without worrying about mismatched designs, logos, or navigations.

Multi-language content creation & testing

Easily manage multiple language domains and optimize each one for SEO. Allow users to toggle between languages.

Drag-and-drop editor

Update and create pages without a developer’s help or custom code. Publishing changes on the fly has never been easier.

Adaptive testing

Continuously optimize your website with ease. Choose up to five variations of a page, and HubSpot will monitor and serve up the best performing option.


Go beyond simply password protecting pages. Create membership-based content that creates a truly personalized and out-of-the-box website experience. No plugins required.

Local website development

Leverage tools like GitHub to handle version control, and make changes to web assets as you’re ready.

Dynamic content with HubDB

Build data tables that can be updated to push global site updates for content that appears on multiple pages. Great for calendars, product catalogs, pricing data, and more.

Serverless functions

Add interactive elements like event registrations, guest books, and calculators, without configuring an external server, SSL certificate, or data transfer processes.

24/7 security monitoring & threat detection

Our security team is dedicated to ensuring the safety of your site with automated and manual checks for attacks, potential abuse, or other anomalies.

Content delivery network & custom CDN configuration

Your site remains active and visitors never experience downtime through our global CDN, built to handle high levels of traffic. A custom CDN configuration is also available.

Standard SSL certificate

Your site will be automatically provisioned with a standard SSL certificate to create greater trust between your brand and website visitors and increase your Google ranking.

The power you need, with the flexibility you crave.

Use CMS Hub to regain control over your website--so your team can focus on customer experiences, not website management.

See why over 73,000 customers use HubSpot to make marketing more human at scale.