Marketing Software

AI search is fundamentally rewriting how users discover content. Chat-based search engines like Perplexity and ChatGPT now answer simple questions before users click any links, intercepting up to 25% of traditional search traffic. Even in traditional Google search, AI overviews occupy an increasing amount of the first page, resulting in fewer clickthroughs.

This creates a new reality for marketers: fewer website visits overall, but those who do visit have significantly higher purchase intent.

AI search has effectively captured part of your top-of-funnel traffic, but it's delivering more qualified clicks. This change means generic content is losing its impact. Your marketing strategy’s success now depends on meeting these more qualified website visitors with relevant, data-driven personalization they can't ignore.

 

HubSpot offers several powerful tools to help you adapt to and succeed in the new AI search landscape:

1. AEO Grader: Identify content that’s most vulnerable to being easily replicated by AI, and prioritize optimization and personalization accordingly. 
2. Blog research agent [beta]: Generate blog ideas based on your top-performing posts, focusing on high-intent queries that signal purchase intent rather than generic content that AI can easily replicate.
3. AEO strategy [beta]: Get personalized recommendations to help you succeed in the AI-powered search landscape.
4. Breeze Assistant: Make it easy for AI systems to crawl, understand, and surface your content by quickly generating clear meta descriptions and formatting content with tables, FAQ sections, and bulleted lists.
5. Lookalike lists: Discover new high-potential customers in your database using existing fit and intent data to expand how you build your audience at the top of the funnel.

HubSpot's lead generation and marketing automation software is called Marketing Hub. You can get started for free with Marketing Hub's free tools, or if you’re looking for more advanced features to help automate and scale your marketing operations, HubSpot also offers premium Marketing Hub features and customer support in its Starter, Professional, and Enterprise editions.

Getting started with HubSpot’s marketing software is almost instantaneous. Provide your marketing team with logins and access to the appropriate tools, and they’ll be running lead generation campaigns that same day. With intuitive functionalities like email marketing and analytics ready to go upon signup, you can start using Marketing Hub without setup delays. 

For more advanced implementation, like ad tracking or SEO, it may take slightly longer to get started. In that case, you’ll need to integrate your associated advertising platforms, get your team access, and then they’ll be ready to go.

Yes. Marketing Hub has a powerful bi-directional sync with Salesforce, which means that any changes made in one system are automatically synced to the other. You can choose which records sync from HubSpot to Salesforce and when, and automatically send important lead intelligence like email opens, form submissions, website activity, and more to your sales team so they have all the context they need to close more deals. You can also send lead scores from HubSpot to Salesforce — to help your sales team prioritize their outreach and save valuable time.

If you’re using tools other than Salesforce, you’ll find more than 1,900 custom integrations in our app marketplace — making it easy to connect HubSpot to your favorite tools in just a few clicks.

Your HubSpot account includes flexible, customizable dashboards that allow you to see campaign performance data in one place and easily share reports with stakeholders. Additionally, using multi-touch revenue attribution and customer journey analytics, you can prove your business impact, optimize your campaigns, and make budget decisions with greater certainty than before. 

With HubSpot, you have access to powerful dashboards that enable you to view all your data in one place and easily share reports.

We're built differently. Marketing Hub provides connected tools and experiences, all as part of HubSpot's customer platform. Marketing Hub isn’t like a lot of software. You don't have to manage various point solutions to bring your systems and data together. The best part? Marketing Hub is powerful and easy-to-use: It’s customizable without being complicated, and empowering instead of overpowering. No matter how intricate your tactics, organization, or data, Marketing Hub makes it possible to power deep customer connections with ease.

Marketing Hub, Sales Hub, Service Hub, Content Hub, Commerce Hub, and Data Hub are each part of our complete customer platform to help you grow better. When you use two or more hubs together, your data is automatically connected on the platform, enabling you to easily (and powerfully) track your entire customer journey from first website visit, to closed deal, to happy customer.