Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](https://www.hubspot.jp/products/data/programmable-automation?authuser=2) - [Deutsch](https://www.hubspot.de/products/data/programmable-automation?authuser=2) - [English](https://www.hubspot.com/products/data/programmable-automation?authuser=2) - [Español](https://www.hubspot.es/products/data/programmable-automation?authuser=2) - [Português](https://br.hubspot.com/products/data/programmable-automation?authuser=2) - [Français](https://www.hubspot.fr/products/data/programmable-automation?authuser=2) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?authuser=2) - Close Search - [Log in](https://app.hubspot.com/login?authuser=2) - About About - [About Us](https://www.hubspot.com/our-story?authuser=2) - [Careers](https://www.hubspot.com/careers?authuser=2) - [Contact Us](https://www.hubspot.com/company/contact?authuser=2) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?authuser=2) Back [ ](https://www.hubspot.com/) [Get a demo Get a demo](https://www.hubspot.com/products/operations/demo?authuser=2) [Start 14-day free trial Start 14-day free trial](https://app.hubspot.com/signup/trial-signup?authuser=2) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm?authuser=2) [Overview of all products](https://www.hubspot.com/products/get-started?authuser=2) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?authuser=2) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?authuser=2) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?authuser=2) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?authuser=2) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?authuser=2) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?authuser=2) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?authuser=2) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?authuser=2) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?authuser=2) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?authuser=2) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?authuser=2) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?authuser=2) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?authuser=2) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?authuser=2) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?authuser=2) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?authuser=2) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?authuser=2) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?authuser=2) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?authuser=2) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?authuser=2) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?authuser=2) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?authuser=2) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?authuser=2) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?authuser=2) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?authuser=2) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?authuser=2) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?authuser=2) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?authuser=2) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?authuser=2) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?authuser=2) - [Pricing](https://www.hubspot.com/pricing/data?authuser=2) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?authuser=2) - [What's New in HubSpot](https://www.hubspot.com/new?authuser=2) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?authuser=2) - [Sustainability](https://www.hubspot.com/sustainability?authuser=2) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fproducts%2Fdata%2Fprogrammable-automation&hubs_content-cta=nav-resources-community&authuser=2) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?authuser=2) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?authuser=2) - [Technology Partner Program](https://www.hubspot.com/partners/app?authuser=2) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?authuser=2) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?authuser=2) - [Startup Partner Program](https://www.hubspot.com/startups/partners?authuser=2) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?authuser=2) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?authuser=2) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?authuser=2) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?authuser=2) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?authuser=2) - [Migration](https://www.hubspot.com/services/professional/migrations?authuser=2) - [Premium Support](https://www.hubspot.com/services/premium-support?authuser=2) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?authuser=2) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?authuser=2) - [__Overview of all products__](https://www.hubspot.com/products/get-started?authuser=2) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?authuser=2) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?authuser=2) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?authuser=2) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?authuser=2) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?authuser=2) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?authuser=2) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?authuser=2) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?authuser=2) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?authuser=2) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?authuser=2) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?authuser=2) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?authuser=2) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?authuser=2) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?authuser=2) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?authuser=2) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?authuser=2) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?authuser=2) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?authuser=2) - [Manage content](https://www.hubspot.com/use-case/manage-content?authuser=2) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?authuser=2) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?authuser=2) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?authuser=2) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?authuser=2) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?authuser=2) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?authuser=2) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?authuser=2) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?authuser=2) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?authuser=2) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?authuser=2) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?authuser=2) - [Pricing](https://www.hubspot.com/pricing/data?authuser=2) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?authuser=2) - [What's New in HubSpot](https://www.hubspot.com/new?authuser=2) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?authuser=2) - [Sustainability](https://www.hubspot.com/sustainability?authuser=2) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fproducts%2Fdata%2Fprogrammable-automation&hubs_content-cta=nav-resources-community&authuser=2) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?authuser=2) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?authuser=2) - [Technology Partner Program](https://www.hubspot.com/partners/app?authuser=2) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?authuser=2) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?authuser=2) - [Startup Partner Program](https://www.hubspot.com/startups/partners?authuser=2) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?authuser=2) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?authuser=2) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?authuser=2) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?authuser=2) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?authuser=2) - [Migration](https://www.hubspot.com/services/professional/migrations?authuser=2) - [Premium Support](https://www.hubspot.com/services/premium-support?authuser=2) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?authuser=2) - About About - [About Us](https://www.hubspot.com/our-story?authuser=2) - [Careers](https://www.hubspot.com/careers?authuser=2) - [Contact Us](https://www.hubspot.com/company/contact?authuser=2) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?authuser=2) [Get a demo Get a demo](https://www.hubspot.com/products/operations/demo?authuser=2) [Start 14-day free trial Start 14-day free trial](https://app.hubspot.com/signup/trial-signup?authuser=2) [Log in](https://app.hubspot.com/login?authuser=2) - English Select a language - [日本語](https://www.hubspot.jp/products/data/programmable-automation?authuser=2) - [Deutsch](https://www.hubspot.de/products/data/programmable-automation?authuser=2) - [English](https://www.hubspot.com/products/data/programmable-automation?authuser=2) - [Español](https://www.hubspot.es/products/data/programmable-automation?authuser=2) - [Português](https://br.hubspot.com/products/data/programmable-automation?authuser=2) - [Français](https://www.hubspot.fr/products/data/programmable-automation?authuser=2) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?authuser=2) - [Data Hub](https://www.hubspot.com/products/data?authuser=2) - Programmable Automation   # Programmable Automation Automate any business process with custom code that connects your data and systems, keeping your team efficient and delivering better customer experiences. [Get a demo](https://www.hubspot.com/products/operations/demo?authuser=2) [Start 14-day free trial](https://app.hubspot.com/signup/trial-signup?authuser=2) - Customize automation to fit your unique business needs - Connect your data and systems without complex middleware - Automate any process with code that runs natively in HubSpot  ## Automation that connects your data and scales with your business. As you scale, you face more complexity in your systems and processes. To grow sustainably, you need to connect your processes with customizable, flexible, and efficient automation. With programmable automation, you can create custom actions that execute within HubSpot's powerful workflow engine. Automate anything in your company, from custom integrations and lead routing to revenue operations workflows. 1. ### Customize automation for your business Your business isn't cookie-cutter, so your automation shouldn't be either. As you scale, you need solutions that fit your unique processes and data requirements. Programmable automation lets you build custom solutions that work exactly how your business operates, eliminating the manual workarounds that waste your team's time.  Click to enlarge 2. ### Connect data and systems directly Customer data scattered across multiple platforms creates blind spots that hurt your results. Instead of cobbling together expensive third-party tools and complex integrations, programmable automation connects your systems directly within HubSpot. Keep your data unified and your processes streamlined without exposing sensitive information to external servers.  Click to enlarge 3. ### Automate any process natively Manual processes that once worked become major bottlenecks as you grow. With programmable automation, you can automate any business process using custom code that executes natively within HubSpot's platform. From complex calculations to multi-system workflows, turn time-consuming manual tasks into automated processes that scale with your business.  Click to enlarge Have questions? Give us a call and we'll walk you through it. [+1 888 482 7768](tel:+18884827768) Previous Next - > Programmable automation makes HubSpot infinitely flexible. We've used it to build even the most advanced business processes in HubSpot — from ERP integrations to data enrichment, commission calculations to renewal communications. CONNOR JEFFERS Founder & CEO Aptitude 8  - > We use programmable automation to connect HubSpot to all our apps and enrich our CRM with valuable third-party data. It gives us the ultimate flexibility, enabling us to streamline process, save time, improve efficiency, and, ultimately, maintain a remarkable customer experience as we grow. Seth Waite CEO Handled  - > Programmable automation gives us the flexibility to automate any business process using HubSpot. So far, we've used it to calculate commissions, track partner relationships, validate data, enrich our CRM records, and more. Having such powerful automation built into our CRM platform enables us to remove unnecessary middleware, improving efficiency and saving us time as we scale. It's truly automation that grows with us. Arlo Gilbert CEO Osano  ## Related Resources If you’re interested in programmable automation, these related resources may help. Previous Next -  ### Programmable Automation Use Cases Check out common use cases for programmable automation here. [Read the use cases](https://www.hubspot.com/programmable-automation-use-cases?authuser=2) -  Video ### Data Hub Training Watch how Data Hub combines and enhances your data to make it more actionable. [Start the Data Hub lesson](https://app.hubspot.com/academy/137828/shortvideo/10605075?authuser=2) -  ### How to Set Up Programmable Automation Learn how you can configure programmable automation in HubSpot. [Read the documentation](https://developers.hubspot.com/docs/reference/api/automation/custom-code-actions?authuser=2) ## Frequently Asked Questions ### Where can I use programmable automation? You can use programmable automation in two places within HubSpot: workflows and chatbots. In workflows, you can add custom code actions and webhooks to automate business processes. In chatbots, you can create custom actions that enhance your conversational experiences with visitors. ### Where can I find the technical documentation for programmable automation? You can find all the technical documentation [here](https://developers.hubspot.com/docs/api/overview?authuser=2). ### Do I need to be a developer to use programmable automation? While programmable automation requires coding knowledge to create custom actions, you don't need to be an expert developer. HubSpot provides testing and debugging tools, and many common use cases can be built with straightforward code snippets. ### What programming languages does programmable automation support? Programmable automation supports JavaScript and Python - two of the most widely-used programming languages that most developers are already familiar with. These languages are known for being accessible and well-documented, making it easier for your development team to get started quickly. ### How can I get help with programmable automation? If you need assistance building or implementing programmable automation, HubSpot solutions partners can help. [Our network of partners](https://ecosystem.hubspot.com/marketplace/solutions/programmable-automation?authuser=2) have experience creating custom automation solutions and can work with your team to build the exact processes your business needs. ### What can I build with programmable automation? You can automate virtually any business process - from custom integrations that connect HubSpot with external systems, to complex calculations, data transformations, lead routing logic, and revenue operations workflows. If you can code it, you can automate it within HubSpot. ## Popular Features in Data Hub Programmable automation is available in [Data Hub](https://www.hubspot.com/products/data?authuser=2). Explore additional Data Hub features below. Previous Next - [Data Quality Software](https://www.hubspot.com/products/data-quality-software?authuser=2) Keep data clean with data quality software that does the heavy lifting for you. - [Datasets](https://www.hubspot.com/products/operations/datasets?authuser=2) Curate data into collections to save your ops team time and enable easy reporting. - [Programmable Automation](https://www.hubspot.com/products/operations/programmable-automation?authuser=2) Create custom programmable automation using JavaScript for every business process. - [User Permissions](https://www.hubspot.com/products/user-permissions?authuser=2) Keep your teams organized and efficient by granting every user access to the right assets. - [Contact Management Software](https://www.hubspot.com/products/crm/contact-management?authuser=2) Keep your CRM records up to date with ease. Add contacts and log activity with a single click. - [Custom Objects](https://www.hubspot.com/products/custom-objects?authuser=2) Add custom fields to your HubSpot Smart CRM to automate workflows and dive deeper into your data. - [Data Sync Software](https://www.hubspot.com/products/data-sync?authuser=2) Unite all your customer data in one platform with this powerful two-way data sync. Back Close ## Popular Features - [All Products and Features All Products and Features](https://www.hubspot.com/products?authuser=2) - [HubSpot AEO HubSpot AEO](https://www.hubspot.com/products/aeo?authuser=2) - [Free Meeting Scheduler App Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting?authuser=2) - [Agent Hub Agent Hub](https://www.hubspot.com/products/artificial-intelligence?authuser=2) - [Email Tracking Software Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking?authuser=2) - [AI Content Writer AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer?authuser=2) - [AI Website Generator AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator?authuser=2) - [Email Marketing Software Email Marketing Software](https://www.hubspot.com/products/marketing/email?authuser=2) - [Lead Management Software Lead Management Software](https://www.hubspot.com/products/crm/lead-management?authuser=2) - [AI Prospecting Agent AI Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent?authuser=2) - [Free Website Builder Free Website Builder](https://www.hubspot.com/products/cms/drag-and-drop-website-builder?authuser=2) - [Free Landing Page Builder Free Landing Page Builder](https://www.hubspot.com/products/marketing/landing-pages?authuser=2) - [Free Online Form Builder Free Online Form Builder](https://www.hubspot.com/products/marketing/forms?authuser=2) - [Free Chatbot Builder Free Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder?authuser=2) - [Free Live Chat Software Free Live Chat Software](https://www.hubspot.com/products/crm/live-chat?authuser=2) - [Marketing Analytics Marketing Analytics](https://www.hubspot.com/products/marketing/analytics?authuser=2) - [Breeze Assistant Breeze Assistant](https://www.hubspot.com/products/artificial-intelligence/breeze-ai-assistant?authuser=2) - [Free Web Hosting Free Web Hosting](https://www.hubspot.com/products/cms/web-hosting?authuser=2) ## Free Tools - 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