Template Set Up

The HubSpot Migrations Team will create customized templates matching your website so you can start creating content in HubSpot.

The HubSpot Template Setup Service provides a defined set of templates that will match your website as closely as possible. These templates use drag-and-drop functionality so you can easily start creating pages and blog posts without coding knowledge. Not only are the templates user-friendly, but they also provide a consistent viewing experience for your visitors as they navigate from your website to your HubSpot hosted content.

Please note: This is a standardized service, not a tailored design or redesign process. HubSpot will match your website's header, footer, and typography as closely as possible, while providing standardized page body layouts that you can customize. The content in the body of your page will not be included, only the content in your header and footer.

See Pricing & Details

The HubSpot Migrations Team will create a standard set of templates, global groups, and coded files to match your external website.

Please note that email templates are not included in this service.  Below are some examples of content types and features that HubSpot cannot migrate:

  • Content will not be migrated as part of a template setup. If you wish to have your blog or website content migrated to HubSpot, please contact your primary point of contact at HubSpot and they will advise on next steps.
  • Mega menus, image based menus, or menus with non-linked content (descriptions or paragraph content) will become simple dropdown menus.
  • Flash websites, Flash navigation, and Flash with embedded links/multiple files associated.
  • Live chat (though some embeddable JS services can be OK).
  • Standard Twitter and Facebook feeds will be included, but 3rd party custom social sharing widgets are not included.  
  • Login fields are not included.
  • Dynamic shopping carts are not included.  The shopping cart icon will be included, but the count of items in the cart will not.
  • Popup forms and banner notifications are not included.
  • 3rd party plugins are not included, including Disqus or Facebook commenting, author plugins, and custom social media feeds.


Below are some examples of content types and features that may change as a result of migrating your website into HubSpot:

  • Precise spacing, non-standard fonts (i.e. Typekit fonts), and column widths may change.
  • Blog layouts and functionality will be matched as close as possible within the capabilities of the HubSpot Blog tools. Some layout changes may occur.


Key Details


Setting: Remote

Timeline: 1 - 2 weeks

Template Set Up

Legal Description

Common Questions

  • No. If you wish to download a Marketplace template and customize it to fit your branding, please reach out to the Marketplace Provider for the template to discuss customizing the theme.

  • No, we will match the language specified in the URL to migrate. To add more templates with different languages, you can choose to clone the templates we create and update the language used or purchase further template setups for each language.

  • Yes. During a migration we work to bring over your website as closely as possible which involves seeing what code your current site is using. Therefore we need a live URL to perform a migration and can’t do a migration based off of an image or PSD file.

  • The URL you submit to migrate should have the header, footer, and typography that you want your templates in HubSpot to have. The page should also have a form on it so we can bring over the form styling for forms on landing pages and other content.

  • Yes. If you want to submit a password protected page, please note a username and password that we can use to access the page.

  • A template setup typically takes 1-2 weeks to complete from when you submit the URLs.

  • First Time Template Setups are considered part of the first year's subscription and expire 1 year from the service created date. You can initiate the project from inside your portal at any time within that year.

  • You can report a design issue on your template setup project by going to your portal, clicking on your user icon in the top right hand corner, clicking on “Accounts & Billing” on the drop down menu, clicking on “Migrations” in the left side menu, and clicking on “Report migration issue”.

  • To learn how to create a page in HubSpot, please follow along with the instructions in this article.

  • Template setup, blog migration, and website migrations are available for CMS Hub Professional and CMS Hub Enterprise customers. CMS Hub Starter customers can leverage HubSpot’s tools to import their blog content or website structure into HubSpot. Learn more here.

Get More Information About Professional Services

Interested in partnering with a HubSpot Migrations Specialist? Let’s talk.