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Investing in the future of customer connection.

We are investing in the boldest entrepreneurs building the next generation of front-office software. We take a customer-centric approach to deliver unique value to our portfolio and the HubSpot community. And together, we help millions of organizations grow better.

HubSpot invests in Captions to make video creation easier than ever with AI!

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Our Thesis

HubSpot Ventures invests in early- and growth-stage (Series A and beyond) software companies with the potential to deliver unique value to HubSpot’s customer base. We invest in remarkable founders who share our mission to help millions of organizations grow better by building products that improve customer experience.

  • Mission & Market Opportunity

    HubSpot Ventures strives to back best-in-class innovators in and around our connected platform ecosystem
    • Accelerate the growth of HubSpot’s ecosystem
    • Increase the value of the HubSpot platform for our customers
    • Help millions of organizations grow better

  • Investment Strategy

    We invest in early and growth-stage B2B software companies with a shared value proposition for HubSpot customers
    • Co-Investing in Series A through C and opportunistically investing in strategic and/or bridge rounds
    • Leveraging HubSpot teams and data to make relevant and strategically aligned investments

  • Post-Investment Platform & Partnership

    Our goal is to champion growth and success for portfolio companies in our customer ecosystem and beyond
    • Coaching from industry experts, operators, and executives from the HubSpot team
    • Access to unique opportunities and partnerships within the broader HubSpot organization
    • Co-marketing and product partnership support

    Recent Investments

    Why Partner With Us

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    Strategic Alignment

    We're committed to companies with the shared mission of helping organizations and their customers grow better.
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    Unique Value Proposition

    We provide a platform to highlight your product to HubSpot and our customer base.
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    Innovation and Collaboration

    With 40+ portfolio companies, we've built a supportive network of founders and operators to tap into.
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    Sustainable Partnership

    We're not just financial investors– we're here for a lasting partnership.
    • 1585624907172

      To be honest, no company has influenced Crystal more than HubSpot, both in the product and business sense. Several current and former HubSpot executives personally supported us for years, like Christopher O’Donnell, Brad Coffey, and Dharmesh, among others.

      Drew D'Agostino

      Founder & CEO

      Crystal

      Crystal
    • leadership-george-deglin

      Our partnership is in such lockstep that HubSpot is now a OneSignal customer themselves using our OneSignal<>HubSpot integration!

      George Deglin

      Co-founder & CEO

      OneSignal

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      Select Co-Investment Partners

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