Internet Marketing Training & Resources
As a HubSpot customer, you benefit from a multitude of training classes and resources available to ensure the success of your Internet marketing efforts.
- HubSpot Methodology to guide you through setting up the HubSpot inbound marketing system and introduce you to ways to leverage Internet marketing for your business
- Internet Marketing Training Videos & Webinars cover key parts of the HubSpot methodology and demonstrate how to take advantage of different HubSpot features
- Inbound Marketing 101 Training Classes cover the basics of HubSpot and Internet marketing tactics, including keyword research, search engine optimization, link building, marketing analytics, lead tracking, blogging and content creation, and more
- Help Articles to answer your Internet marketing questions
- Forums where customers and HubSpot's Internet marketing experts share great information and tips about Internet marketing and leveraging the HubSpot tools
Internet Marketing Consulting
Our Internet Marketing Consultants are experienced in all aspects of online marketing and specifically trained on HubSpot's products and methodologies. Consulting is sold in 4-hour blocks for $500 each.
Consulting sessions focus on the following topics based on the specific needs of the client. (The times indicated refer to the consulting session. Additional "homework" will be required to realize full value from the advice of our consultants.)
- Keyword Analysis
Using the Keyword Grader and Suggest Keywords modules in HubSpot, our consultants will help you generate and analyze a large set of keyword phrases to find those best suited to your business with the maximum potential positive impact for Internet marketing. This exercise is a critical first step before undertaking more advanced topics in HubSpot. (30 minutes)
- Get Found by More Prospects Part I (On-Page SEO)
There are 2 sides to the SEO coin - on-page SEO and off-page SEO. During this consulting session you will learn how to place your target keywords on your website pages to give yourself the best chance of ranking well in search engines. At the end of this session you will have the tools to "optimize" every page on your site. (1 hour)
- Get Found by More Prospects Part II (Off-Page SEO)
Using the Link Grader and Keyword Grader applications within HubSpot, you will learn to optimize your existing links, analyze competitor links, and structure internal links on your website to rank well for target keywords in search engines. (1 hour)
- Convert More Prospects into Leads
Once you're generating traffic to your website you should focus on converting the highest percentage of those prospects into sales leads. Our consultants will work with you to write killer calls to action and leverage best practices to increase your conversion rate. Once calls to action are established, you'll learn to measure your conversion rate by traffic source and conversion technique so you can optimize the middle of your funnel. (1 hour)
- Convert More Leads into Customers
Sales leads are nice, but paying customers are the end goal of Internet marketing. Learn to leverage HubSpot lead intelligence to convert more leads into customers. (30 minutes) - Launch a Business Blog to Drive Traffic and Leads
Launch a blog with the HubSpot blogging engine to generate traffic and sales leads. Enjoy advanced blogging features, integration with social media sites, RSS, and multi-author support. Enjoy integration with keyword tools, analytics, and lead conversion/lead intelligence tools. (1 hour) - Create SEO-Optimized Interior Pages
The HubSpot platform allows you to create SEO-optimized pages for target keywords quickly and easily with no IT resources. You can integrate these pages into your existing site to draw traffic for target keywords. Enjoy integration benefits with keyword tools, analytics, and lead conversion/lead intelligence tools. (1 hour) - Create Custom Landing Pages for PPC and Email Marketing
Convert a higher percentage of traffic from paid search and email marketing campaigns by generating custom landing pages for each campaign. (30 minutes) - Analyze and Optimize
Learn to use HubSpot Analytics to understand traffic patterns to your site. How many new and repeat visitors are you getting? Where do they come from? How are your traffic sources changing over time? What does your long-tail keyword profile look like? What search terms generate the most traffic? What search terms generate the most qualified search traffic? Learn to use HubSpot Analytics to understand and optimize your inbound marketing activities. (1 hour)