Alpha Software

Alpha Software Uses HubSpot Segmentation To Increase Conversions by 143%

Alpha Software was sending general one-size-fits-all emails to their entire list. They didn't have the proper data and technology needed to segment their leads, and were missing valuable opportunities as a result. Alpha Software was sending general one-size-fits-all emails to their entire list. They didn't have the proper data and technology needed to segment their leads, and were missing valuable opportunities as a result. Read more

Alpha Software Uses HubSpot Segmentation To Increase Conversions by 143%

Alpha Software was sending general one-size-fits-all emails to their entire list. They didn't have the proper data and technology needed to segment their leads, and were missing valuable opportunities as a result.

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143% increase on Landing Page conversion rates

24% average increase in monthly lead volume

Effectively segmenting and targeting leads

Alpha Software helps businesses build desktop, web, and mobile applications. Prior to HubSpot, they were using multiple marketing platforms that were not speaking well with each other. They were making significant investments in email marketing, but they were still missing a lot of opportunities with targeted email.

With HubSpot, the company increased its trial landing page to 23% by being able to make quick tweaks and try out different landing pages. Alpha Software also increased its overall landing page conversions to 143%. The company now leverages HubSpot to effectively segment their contacts and to make their work more efficient. “With the HubSpot Workflows all we do is just point and click, and we are really setting up a sophisticated program that segments our lists for us.”

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About Alpha Software

Alpha Software Corporation, based in Burlington, Massachusetts, accelerates digital innovation and eliminates the bottleneck traditionally associated with developing business apps by enabling line of business users and IT developers to work in parallel to quickly create apps that increase productivity and deliver business value.

Start growing with HubSpot today

Start growing with HubSpot today

With tools to make every part of your process more human and a support team excited to help you, getting started with inbound has never been easier.

Get HubSpot free