2X Increase in Website Traffic
Better Visibility on ROI
Arjo built a marketing strategy on traditional outbound methods, but difficulties in measuring the impact of these activities meant the team had no visibility on the associated return on investment.
Zooma, their online marketing partner, introduced the team at Arjo to the inbound marketing methodology. They recommended HubSpot’s software as a platform that could help them overcome measurability obstacles. A website redesign project presented an opportune time to implement HubSpot's software.
Paul Wilkinson, a global online marketing manager, now uses HubSpot’s software every day. Paul says, “it all works great together, hand in hand, the blogging and landing page creation.”
Using HubSpot’s software has helped Arjo double their website traffic and optimise their marketing strategy. Paul explains, “We now know where to place our efforts. We’ve been able to increase our reach, grow our business and be way more effective than we were before.”
20% Increase in Traffic
Using CMS Hub for Personalization
1,300x Traffic Increase
2.5x Increase in Leads Month-over-month
Freezing Out the Competition
I-Vitae Increases Leads by 34X
50% Decrease in Cost Per Lead
Streamlining Lead Nurturing with HubSpot