Doubled Website Traffic
Arjo built a marketing strategy on traditional outbound methods, but difficulties in measuring the impact of these activities meant the team had no visibility on the associated return on investment.
Zooma, their online marketing partner, introduced the team at Arjo to the inbound marketing methodology. They recommended HubSpot’s software as a platform that could help them overcome measurability obstacles. A website redesign project presented an opportune time to implement HubSpot's software.
Paul Wilkinson, a global online marketing manager, now uses HubSpot’s software every day. Paul says, “it all works great together, hand in hand, the blogging and landing page creation.”
Using HubSpot’s software has helped Arjo double their website traffic and optimise their marketing strategy. Paul explains, “We now know where to place our efforts. We’ve been able to increase our reach, grow our business and be way more effective than we were before.”
20% Increase in Traffic
4x Increase in Traffic
1,300x Traffic Increase
2.5x Increase in Leads Month-over-month
146% Increase in Revenue
34x Increase in Leads
50% Decrease in Cost Per Lead
39% Increase in Traffic