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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - ConTe.it Prestiti  # Leading the Way in Italian Fintech and Consumer Credit: Fully Digital, Quick, and No-Paper Processes Managed in HubSpot Banking & Financial Services 200-1,000 employees  - 15+ Different systems integration - 100+ Active workflows - 8 Teams involved Use Cases - Integrations - Full CRM - Boost Sales Products - [The Full CRM Platform](https://www.hubspot.com/products/crm/enterprise) ### Story Overview Discover how ConTe.it Prestiti, thanks to the adoption of the HubSpot CRM and the collaboration with Exelab, enterprise system integrator and HubSpot partner, has managed to create a data and process infrastructure useful for optimally managing relationships with its clients and maximizing marketing, sales, and customer service activities. ### About Company ConTe.it Prestiti is the new FinTech venture of the Admiral Group launched in 2022. The company was born from an idea developed within ConTe.it's innovation department "Innolab," which since 2008 has been providing digital products in the insurance field for cars and motorcycles online. The Challenge and Goals The financial sector is subject to many regulations, and creating a 100% compliant digital product is not an easy task. In fact, the financial world often relies on legacy systems, with which even the simplest integrations between proprietary software and external portals become a challenge that is sometimes impossible to overcome. The goal of ConTe.it Prestiti is to create a system that genuinely puts customer needs at the center, building a simple customer journey tailored to the needs of each client, fully respecting all the rules imposed by the sector. In particular, this includes: - A 100% digital product and an entirely online loan request process; - An easy and intuitive user experience; - Immediate initial feedback to every loan request; The Solution ConTe.it Prestiti development team, with the coordination and support of [Exelab](https://www.exelab.com/en/case-studies/conte-prestiti), the chosen HubSpot partner, worked on the integration part, managing to make various systems communicate efficiently in support of the loan lifecycle, and centralizing all information within HubSpot. 15 different heterogeneous systems were interconnected using the most innovative, entirely cloud-based technologies. Through the development of custom solutions, all information related to ConTe.it Prestiti customer-facing processes has been made available within the CRM. This was a real "game changer" in all customer relationship activities, both pre and post-sales, bringing efficiency in process management also thanks to accessibility to all relevant information in areas of the business typically equipped with less intuitive tools and hard-to-find information. Just 2 months after the platform's market launch, the high-value activities made possible by the configuration and proper use of HubSpot were already many: - Over 100 active workflows to manage automations, marketing campaigns, and support ticketing; - 8 teams involved, with different roles and access permissions to manage every phase of the customer lifecycle; Key Points The aim is to ensure that all users responsible for managing the relationship with users and customers, at any stage of the process, are enabled to do so in the best possible way. The loan request funnel is fully integrated with HubSpot, so as to track user actions in HubSpot and generate automatic, albeit highly personalized, sales, marketing, and customer service activities that accompany the user throughout the loan request process. CMS Hub The website was developed using HubSpot's proprietary CMS to have full control of the user experience and ensure a constant and always up-to-date data flow, allowing the analysis of user behavior, being proactive, and setting up data-based sales, marketing, and customer service strategies. CRM Fully Integrated The CRM was customized to meet the specific needs of the client, and the integration that allows the CRM to communicate instantly with management systems was developed, in order to have all information available in HubSpot and allow the management of all processes in an integrated way Increasing Conversions Thanks to HubSpot, ConTe.it Prestiti was able to optimize sales processes and customer relationships with the aim of increasing conversions, maximizing operator efficiency, and simplifying work methodologies. In particular, both inbound and outbound processes have been rationalized and optimized, integrating them with the client's management system. Table of Contents Table of Contents > HubSpot, a flexible tool, has been crucial for us. Its simplicity and versatility let us focus on our real business needs. It enhances customer centricity, a driving force of our products and operations. Francesco Cristofaro Head of IT and UX ConTe.it Prestiti  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Pleo consolidates 4+ tools with HubSpot, saving $350,000 per year - Banking & Financial Services - 200-1,000 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/pleo) -  ### Revolutionizing the Customer Journey: The Power of HubSpot for Unmatched Efficiency and Control - 200-1,000 employees - Italy - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/cambiobike) -  ### HubSpot Revolutionizes Marketing and Customer Service for Castelli, Sportful, and Karpos Brands on SAP Commerce Cloud - 200-1,000 employees - Italy - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/mvc-group) -  ### Better.co.uk achieves a 50% increase in meaningful customer conversations through HubSpot - Banking & Financial Services - 200-1,000 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/trussle) - 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 ### Italian food company with €1 billion revenue consolidates website, lead generation, service management, and loyalty programs into HubSpot. - 200-1,000 employees - Italy * * * [Read more](https://www.hubspot.com/case-studies/amadori) -  ### Pleo consolidates 4+ tools with HubSpot, saving $350,000 per year - Banking & Financial Services - 200-1,000 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/pleo) -  ### Revolutionizing the Customer Journey: The Power of HubSpot for Unmatched Efficiency and Control - 200-1,000 employees - Italy - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/cambiobike) -  ### HubSpot Revolutionizes Marketing and Customer Service for Castelli, Sportful, and Karpos Brands on SAP Commerce Cloud - 200-1,000 employees - Italy - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/mvc-group) -  ### Better.co.uk achieves a 50% increase in meaningful customer conversations through HubSpot - 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 ### NQM Funding scales from regional player to $4B national lender with HubSpot - Banking & Financial Services - 200-1,000 employees * * * [Read more](https://www.hubspot.com/case-studies/nqm-funding) -  ### Italian food company with €1 billion revenue consolidates website, lead generation, service management, and loyalty programs into HubSpot. - 200-1,000 employees - Italy * * * [Read more](https://www.hubspot.com/case-studies/amadori) -  ### Pleo consolidates 4+ tools with HubSpot, saving $350,000 per year - Banking & Financial Services - 200-1,000 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/pleo) -  ### Revolutionizing the Customer Journey: The Power of HubSpot for Unmatched Efficiency and Control - 200-1,000 employees - Italy - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/cambiobike) -  ### HubSpot Revolutionizes Marketing and Customer Service for Castelli, Sportful, and Karpos Brands on SAP Commerce Cloud - 200-1,000 employees - Italy - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/mvc-group) -  ### Better.co.uk achieves a 50% increase in meaningful customer conversations through HubSpot - Banking & Financial Services - 200-1,000 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/trussle) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - Banking & Financial Services - 200-1,000 employees * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - Banking & Financial Services - 200-1,000 employees * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### Lendio Closes 58% More Deals with Marketing Hub Automation - Banking & Financial Services - 200-1,000 employees * * * [Read more](https://www.hubspot.com/case-studies/lendio) -  ### Liquidity Services Cuts Costs 50% by Consolidating on HubSpot - 200-1,000 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/liquidity-services) -  ### NQM Funding scales from regional player to $4B national lender with HubSpot - Banking & Financial Services - 200-1,000 employees * * * [Read more](https://www.hubspot.com/case-studies/nqm-funding) -  ### Italian food company with €1 billion revenue consolidates website, lead generation, service management, and loyalty programs into HubSpot. - 200-1,000 employees - Italy * * * [Read more](https://www.hubspot.com/case-studies/amadori) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products) All Products and Features - [HubSpot AEO](https://www.hubspot.com/products/aeo) HubSpot AEO - [Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting) Free Meeting Scheduler App - 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