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[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Exodata  # Exodata Boosts Its Leads by 6X with HubSpot Software & Technology 25-200 employees  - 6x increase in leads - 4X increase in website traffic - 10+ new customers within 6 months Use Cases - Increase Leads - Increase Traffic Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Content Hub](https://www.hubspot.com/products/content) ### Story Overview Since choosing the HubSpot Marketing Platform, in just five months, Exodata has managed to boost its website traffic by 4X and its leads by 6X. ### About Company Exodata provides its customers with the IT infrastructure they need and monitors and supports their systems both locally and remotely. ### Introducing Inbound to an Old-School Market Founded in 2012, [Exodata](https://www.exodata.fr/) provides its customers with a complete IT management solution that covers everything from infrastructure to 24/7 support. However, its marketing strategy wasn’t quite as comprehensive. It was still using old-school methods, such as newspaper ads, to attract leads and clients. When Laurent Fontaine joined as the company’s marketing and communications director, he knew that something had to change. He wanted Exodata, which is an overseas department of France to be one of the first companies in the region to implement an inbound marketing strategy. “I wanted Exodata to embrace the inbound methodology because I knew just how powerful it could be for us. I started out trying to do inbound manually, with tools like MailChimp, Hootsuite and Buffer, but they didn’t work well together. The data wasn’t centralised, and we weren’t getting the leads or the insights we needed. We needed to find a better way. Laurent had been introduced to the inbound methodology through the HubSpot blog, and he had been impressed by the breadth and depth of the information that is provided. He began investigating the HubSpot Marketing Platform as a possible solution for Exodata. “The software itself had everything we needed under the one roof, and I knew that it would allow us to implement the disruptive strategy that I had in mind. The free HubSpot CRM was a big plus for us, as the CRM that we were using at the time wasn’t effective; we couldn’t track the sales funnel and pipeline.” However, Laurent says that HubSpot’s commitment to its customers was what sealed the deal. “We loved the way that HubSpot looks after its customers, helps them to develop their strategy and gives them everything they need to succeed. We were convinced that together we could be effective, and we signed on the dotted line in February 2016.” ### Creating Content That Convinces and Converts Laurent got started by creating [personas](https://knowledge.hubspot.com/contacts-user-guide-v2/how-to-create-personas) for Exodata’s different types of clients and then began targeting them with content that they would be interested in reading. He set up ebooks and whitepapers on [Landing Pages](https://www.hubspot.com/products/landing-pages), adding [Calls-to-Action](https://www.hubspot.com/products/calls-to-action) and [Forms](https://www.hubspot.com/products/forms) to drive user engagement. He used the Social Inbox to increase Exodata’s profile across the social networks and to encourage followers to visit the company’s [Blog](https://www.hubspot.com/products/blog). “Our HubSpot customer success manager was so helpful as we took the next steps – setting up [Workflows](https://www.hubspot.com/products/marketing-automation) and building [Campaigns](https://www.hubspot.com/products/campaigns). She made sure that we were doing the right things at the right times, and that helped us get up and running quickly. We also use the [Marketing Analytics Dashboard](https://www.hubspot.com/products/analytics) a lot, because it allows us to see which of our actions are the most effective and then adjust our strategy accordingly.” Within weeks, Laurent noticed an increase in both the quantity and quality of the leads that Exodata was getting. “We have quite a long sales process, so we want our leads to look upon us as thought leaders in the field. Before, we were cold calling and trying to explain what we do and then get them into a meeting. It wasn’t efficient. Now, the leads have already been nurtured with relevant, useful content – they know what we can do and how we can help them.” The migration to the HubSpot CRM has also been revelatory, says Laurent. “Our salespeople now have a view of the entire customer journey – they can see what kind of topics they were interested in and what their pain points are. When they call them up, they know what they want to talk about.” ### A Direct Line to More Leads and Customers Since partnering with HubSpot five months ago, Exodata has already achieved some remarkable results, including a 4X increase in website visitors and a 6X increase in leads. It has already closed more than 10 customers through inbound – not bad for a company whose sales cycle usually takes six months or more. “All of our sales and marketing goes through the HubSpot software, but we’ve also involved the rest of the team. For example, we get our engineers to produce whitepapers – we have the expert knowledge in-house, so why not use it? Everyone is involved in our content production strategy; we build our team spirit around the content.” According to Laurent, HubSpot has initiated a 360-degree change in the company’s marketing strategy. “HubSpot helped us think about how we were selling our services to our customers. It helped us get in our customers’ shoes, and we weren’t doing that at all before signing up with HubSpot. Now, when we reach out to them, they are already aware that we have solutions to their issues.” Looking to the future, Exodata is going to delve even deeper into the advanced features of the HubSpot Marketing Platform. Laurent is currently studying to become HubSpot certified and he plans to launch a series of webinars in September. “We haven’t felt all the benefits yet, but we are 100% satisfied we made the right choice. We know there is way more that we can do by optimising how we use it.” Within the next three years, he would like Exodata to be leading the field for managed IT services, not only in his region but in Europe and beyond. “The potential is huge – we are not at the end of the journey yet. We are definitely going to be with HubSpot in the long term. We are confident that you want us to succeed and that gives us confidence.”     Table of Contents Table of Contents - [Introducing Inbound to an Old-School Market](https://www.hubspot.com#introducing-inbound-to-an-old-school-market) - [Creating Content That Convinces and Converts](https://www.hubspot.com#creating-content-that-convinces-and-converts) - [A Direct Line to More Leads and Customers](https://www.hubspot.com#a-direct-line-to-more-leads-and-customers)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### How PrestaShop grew its revenue by 35% - Software & Technology - 25-200 employees - France * * * [Read more](https://www.hubspot.com/case-studies/prestashop-0) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### Terrascope Achieves Accelerated Deal Cycles and ARR Growth with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/terrascope) -  ### Le Wagon Provides More Targeted Content to Customers Using HubSpot's CAPI Integration - Software & Technology - 25-200 employees - France * * * [Read more](https://www.hubspot.com/case-studies/le-wagon) -  ### HR Connect halves time spent on building lists and sending emails, converting customers 25% faster - 25-200 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/hr-connect) -  ### How Tracksuit have automated and scaled operations on their journey to global growth. - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/tracksuit-0) -  ### Caxton increases web traffic by 65% with HubSpot - 25-200 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/caxton-payments) -  ### Agicap Saves 750 Hours a Week and Increases Deal Velocity by 20% with Breeze - Software & Technology - France - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/agicap-1) -  ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/booxi) -  ### Flinks significantly increases SQLs YoY with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/flinks) -  ### How PrestaShop grew its revenue by 35% - Software & Technology - 25-200 employees - France * * * [Read more](https://www.hubspot.com/case-studies/prestashop-0) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### Terrascope Achieves Accelerated Deal Cycles and ARR Growth with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/terrascope) -  ### Le Wagon Provides More Targeted Content to Customers Using HubSpot's CAPI Integration - Software & Technology - 25-200 employees - France * * * [Read more](https://www.hubspot.com/case-studies/le-wagon) -  ### HR Connect halves time spent on building lists and sending emails, converting customers 25% faster - 25-200 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/hr-connect) -  ### How Tracksuit have automated and scaled operations on their journey to global growth. - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/tracksuit-0) -  ### Caxton increases web traffic by 65% with HubSpot - 25-200 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/caxton-payments) -  ### Agicap Saves 750 Hours a Week and Increases Deal Velocity by 20% with Breeze - Software & Technology - France - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/agicap-1) -  ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/booxi) -  ### Flinks significantly increases SQLs YoY with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/flinks) -  ### How PrestaShop grew its revenue by 35% - Software & Technology - 25-200 employees - France * * * [Read more](https://www.hubspot.com/case-studies/prestashop-0) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### Terrascope Achieves Accelerated Deal Cycles and ARR Growth with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/terrascope) -  ### Le Wagon Provides More Targeted Content to Customers Using HubSpot's CAPI Integration - Software & Technology - 25-200 employees - France * * * [Read more](https://www.hubspot.com/case-studies/le-wagon) -  ### HR Connect halves time spent on building lists and sending emails, converting customers 25% faster - 25-200 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/hr-connect) -  ### How Tracksuit have automated and scaled operations on their journey to global growth. - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/tracksuit-0) -  ### Caxton increases web traffic by 65% with HubSpot - 25-200 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/caxton-payments) -  ### Agicap Saves 750 Hours a Week and Increases Deal Velocity by 20% with Breeze - Software & Technology - France - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/agicap-1) -  ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/booxi) -  ### Flinks significantly increases SQLs YoY with HubSpot - Software & Technology - 25-200 employees - 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