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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Fatebenefratelli  # Creating A Successful Inbound Marketing Strategy in the Healthcare Sector Healthcare 200-1,000 employees  - 100% Increase in Website Traffic - +100% Increase in Lead Generated - 2.7 Million Euros Raised in 2 Months to Aid Covid-19 Response Use Cases - Increase Leads Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Free Tools](https://www.hubspot.com/products/crm) ### Story Overview Fatebenefratelli is a healthcare company that operates in the hospital, psychiatric, rehabilitation and residential world with 11 structures located in Northern Italy. After implementing HubSpot as a centralized CRM, Fatebenefratelli has generated over 350,000 sessions and 4,000 leads in a year. ### About Company The Provincia Lombardo Veneta dei Fatebenefratelli (Fatebenefratelli PLV) belongs to a religious Order and operates in the field of healthcare through 11 centres that are based in 5 regions of Northern Italy. ### Implementing a Lead Generation and Lead Nurturing Strategy Before HubSpot, [Fatebenefratelli PLV](https://www.fatebenefratelli.it/) did not have a homogeneous digital presence and a unique coordinated identity. The province had 11 websites, one for each organization, with each one operating autonomously without any alignment. There was a total absence of centralized marketing and communication processes as well as a platform to support it. To tackle this, Fatebenefratelli sought the help of HubSpot Platinum solution partner, [Digital Dictionary](https://www.digitaldictionary.it/). With their help, the team at Fatebenefratelli mapped all the digital channels and touchpoints used and created a new centralized website on [CMS Hub](https://www.hubspot.com/products/cms). The new website alighted structures across Northern Italy including training centres, scientific research, Vocation Ministry and social/voluntary initiatives. Digital Dictionary also created a new blog where Fatebenefratelli provides educational content that supports and empowers patients. Redefining Fatebenefratelli’s digital presence also meant planning a lead generation strategy, designing a conversion-oriented website and creating content for each area of interest. There were also several conversion points strategically placed across the site which allowed interested visitors to convert into leads. As all of these contacts were stored in the centralized [HubSpot CRM](https://www.hubspot.com/products/crm), Fatebenefratelli could then create personalized communications and create a better customer experience for their audience. Within a year of implementation, Fatebenefratelli generated more than 350,000 sessions and 4,000 leads.  ### Generating New Candidates for the Vocation Journey Fatebenefratelli’s Vocation Ministry is made up of only 35 friars in Italy and finding new candidates to enter in a vocation journey is a crucial goal for them. To attract more interest, Fatebenefratelli knew that lead generation strategy was of particular importance. Fatebenefratelli used the [Forms](https://www.hubspot.com/products/marketing/forms) and [Landing Page Tools](https://www.hubspot.com/products/marketing/landing-pages) in [Marketing Hub](https://www.hubspot.com/products/marketing) to generate over 100 enquiries. Six of these contacts have become part of the European Novitiate, initiating a vocation journey. Since adopting HubSpot, Fatebenefratelli has used the following tools: __CMS Hub:__ Built a website and blog on CMS Hub __Blog:__ Created blog posts to support their Inbound Marketing and SEO strategy __Flywheel Strategy:__ Created a community who was willing to help the Province during the Coronavirus emergency; __Landing Pages & Forms:__ Created TOFU, MOFU, and BOFU Landing Pages in Marketing Hub with forms also hosted in HubSpot. __Lists:__ Segmented its audience with lists so that it can send personalized communications to their audience. __Workflows:__ Implemented lead nurturing campaigns via workflows __Email Marketing:__ Sent email marketing campaigns in Marketing Hub __Social:__ Shared resources and content across various social networks. __CTA:__ Implemented CTAs in line with brand identity across strategic points on the website, email and blog posts. __Reports:__ Reported on monthly and quarterly performance with dashboards. ### Ensuring Business Continuity during the Coronavirus Phase In just a few hours the Covid-19 emergency disrupted the ordinary activities of the Province and created a need for rapid change. To tackle the crisis, a donation-based fundraiser was planned to support healthcare facilities in the urgent and sudden supply of medical and protective equipment. Fatebenefratelli needed to implement some significant changes so that they could raise donations and attract suitable candidates to help medical staff. With HubSpot, they did the following: 1\) Fatebenefratelli added forms to the website for both fundraising and personnel research 2\) They created informative blog posts to keep their audience updated and create a continuous dialogue. 3\) The team sent email marketing campaigns to the Fatebenefratelli audience to generate donations and attract volunteers.  The campaign resulted in over 4,000 donors contributing over 2.7 million euros to support the Province’s structures. On top of this, there were almost 1,500 applications from contacts who offered to help medical staff.   Fatebenefratelli also had a "Thank you Wall" built with the landing pages tool in Marketing Hub. The campaign thanked all the employees and professionals who helped navigate the crisis. Over 750 submissions were generated in support of the workers. Francesco Stellini, Marketing, Communication and Fundraising Manager at Fatebenefratelli Group is very proud of the efforts so far. “We raised 2.7 million euros, thanks to the solidarity of 4,000 donators. Thanks to HubSpot and Digital Dictionary, today our digital channels can count on 350,000 sessions per year and 4,000 leads”, says Francesco Stellini. Table of Contents Table of Contents - [Implementing a Lead Generation and Lead Nurturing Strategy](https://www.hubspot.com#implementing-a-lead-generation-and-lead-nurturing-strategy) - [Generating New Candidates for the Vocation Journey](https://www.hubspot.com#generating-new-candidates-for-the-vocation-journey) - [Ensuring Business Continuity during the Coronavirus Phase](https://www.hubspot.com#ensuring-business-continuity-during-the-coronavirus-phase)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Santagostino builds a valuable Omnichannel Customer Experience with HubSpot - Healthcare - 200-1,000 employees - Italy * * * [Read more](https://www.hubspot.com/case-studies/santagostino) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - Healthcare - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### Precision Meets Purpose: Mesa Labs’ Journey with HubSpot's Google Ads Integration - Healthcare - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mesa-labs) -  ### Italian food company with €1 billion revenue consolidates website, lead generation, service management, and loyalty programs into HubSpot. - 200-1,000 employees - Italy - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/amadori) -  ### Effe Perfect Wellness achieves full lead management cycle from lead generation to sale with HubSpot - 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200-1,000 employees - Italy - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/galbani-professionale) -  ### How the Switch to HubSpot CRM Revolutionized Customer Acquisition, Doubling Efficiency and Conversion Rates - 200-1,000 employees - Italy - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/conte.it-assicurazioni-cane-e-gatto) -  ### Santagostino builds a valuable Omnichannel Customer Experience with HubSpot - Healthcare - 200-1,000 employees - Italy * * * [Read more](https://www.hubspot.com/case-studies/santagostino) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - Healthcare - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### Precision Meets Purpose: Mesa Labs’ Journey with HubSpot's Google Ads Integration - Healthcare - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mesa-labs) -  ### Italian food company with €1 billion revenue consolidates website, lead generation, service management, and loyalty programs into HubSpot. - 200-1,000 employees - Italy - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/amadori) -  ### Effe Perfect Wellness achieves full lead management cycle from lead generation to sale with HubSpot - 200-1,000 employees - Italy - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/effe-perfect-wellness) -  ### A new customized CRM for Arduino, the global leader in open-source hardware and software - 200-1,000 employees - Italy - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/arduino) -  ### Colnago leverages a constantly updated platform to optimize Customer Experience - 200-1,000 employees - Italy - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/colnago) -  ### How a historic Italian manufacturer of luxury faucets shifted from Excel files to a comprehensive Digital Transformation - 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