The Florida Institute of Technology had trouble identifying who was actually visiting their website. They had a hard time converting prospective students into applicants in the first place because of the inaccessible and lengthy forms they were required to fill out on FIT's website.
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35% increase in applications
34% landing page CVR
About Florida Institute of Technology
The Florida Institute of Technology is a private research university specializing in science and engineering with more than 60,000 students.
Industry: Nonprofit and Education
Company Size: Enterprise 200+ employees
Location: United States
Software: Marketing
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12% Increase in Membership
119% Increase in Traffic
10x Increase in Leads Within One Year
71% Increase in Traffic
105% Traffic Increase in a Year
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