Fusion's core purpose is to improve the lives of everyone they touch. Doing this requires putting the right people in the right roles. Every day, Fusion connects skilled healthcare professionals with meaningful opportunities to fill shifts, build stronger teams, and improve patient outcomes. A series of decisions backs every placement, and data drives each one.
HubSpot plays an important role in making that possible. Fusion uses the full CRM suite, including Marketing Hub, Sales Hub, and Operations Hub, to manage candidate journeys, automate outreach, and drive end-to-end business development.
Despite having strong tools, Fusion’s marketing, customer experience, and data teams still grappled with incomplete data, siloed systems, and manual processes.
“We struggled to capture a complete and accurate view of who our candidates were and at what point they were in the lifecycle,” says Customer Lifecycle Manager Ainsley Stewart.
Fusion had critical customer and candidate data in its Snowflake environment but struggled to reliably get it into HubSpot.
“Our integration provided inaccurate information for critical contact properties. We ended up importing lists from our database for marketing campaigns, which was a big time suck for the team,” Stewart says.
Data Engineer Jeremy Reep felt the pain on the backend, too.
“We had spotty confidence in the data. It just wasn’t reliable,” he says. “Managing our own ETL connection just added more complexity.”
Attribution was unclear, messaging lacked relevance, and customer intelligence was fragmented at best. Fusion had to move quickly to eliminate silos and restore trust in data.
At that point, Fusion turned to the Snowflake app for HubSpot. Setup took less than an hour, and almost instantly, data started flowing in both directions between their Snowflake environment and HubSpot.
"One of my favorite takeaways was how innovative and easy this new implementation was for our teams. This capability afforded us a lot of new flexibility and resilience to our processes," Reep says.
Syncing is automatic within the Snowflake app, so there’s no need for third-party connectors. Because of that, Fusion cut costs and simplified their tech stack, finally getting clean data they could trust.
“The app has increased access to reliable contact data by around 1,000%,” Reep says. “Over 20,000 records that were previously inaccurate are now accurate, and that number’s growing every day.”
The accurate, unified data they’d been chasing was finally at their teams’ fingertips. The next step? Putting it to work.
Now that they have a complete and accurate view of each customer, Fusion’s marketing and customer experience teams have leveled up segmentation, messaging, and engagement. Lifecycle stages are clear and actionable. Campaigns are timely and tailored.
“With Snowflake data synced into HubSpot, we activate it for different marketing efforts,” Stewart says. “We personalize the customer experience more effectively and adapt quickly as customer needs evolve. We also have better insight into sentiment, which will allow us to proactively reduce churn and boost retention.”
Besides improvements in workflows and operational speed, they’re seeing stronger campaign results.
“We’ve seen a 67% increase in survey response rates because now we can accurately capture where someone is in their journey and trigger the right, personalized surveys and messaging,” Stewart says.
The benefits extend well beyond marketing. Fusion’s team now has access to rich behavioral data that helps them connect more effectively with candidates. They can see exactly which jobs someone has viewed, where, and when — valuable insights that fuel more personalized, higher-converting conversations.
“If someone browsed Denver jobs this week, our teams know that and can tailor their pitch,” Reep says. “Talking specifically to someone’s interests is much more effective for our salespeople.”
That same behavioral data feeds Fusion’s growing machine learning models and AI capabilities.
“Now, we’re spending more time building products with our data, rather than just maintaining data transmission,” Reep says. “We’re building models that anticipate candidate behavior so we can act before drop-off happens.”
The Snowflake app for HubSpot has given Fusion a single, trusted source of truth, ensuring marketing, sales, and operations teams are working from the same playbook.
“The Snowflake app for HubSpot has improved our teams’ efficiency and agility,” Stewart says. “The insights we generate help us scale with confidence and cost-efficiency. It’s transformed our data from a pain point into a strategic asset.”
The foundation is set for cost-efficient, AI-powered growth, with fewer overheads, more insights, and faster execution. Ultimately, that leads to more impactful outcomes.
“It’s not just about campaigns or automation,” Stewart says. “It’s about making a difference to patients and communities by connecting healthcare professionals where they’re needed most.”