Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](https://www.hubspot.com) - [Deutsch](https://www.hubspot.com) - [English](https://www.hubspot.com) - [Español](https://www.hubspot.com) - [Português](https://www.hubspot.com) - [Français](https://www.hubspot.com) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?missing=undefined) - Close Search - [Log in](https://app.hubspot.com/login?missing=undefined) - About About - [About Us](https://www.hubspot.com/our-story?missing=undefined) - [Careers](https://www.hubspot.com/careers?missing=undefined) - [Contact Us](https://www.hubspot.com/company/contact?missing=undefined) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?missing=undefined) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm?missing=undefined) [Overview of all products](https://www.hubspot.com/products/get-started?missing=undefined) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?missing=undefined) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?missing=undefined) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?missing=undefined) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?missing=undefined) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?missing=undefined) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?missing=undefined) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?missing=undefined) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?missing=undefined) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?missing=undefined) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?missing=undefined) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?missing=undefined) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?missing=undefined) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?missing=undefined) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?missing=undefined) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?missing=undefined) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?missing=undefined) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?missing=undefined) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?missing=undefined) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?missing=undefined) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?missing=undefined) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?missing=undefined) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?missing=undefined) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?missing=undefined) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?missing=undefined) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?missing=undefined) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?missing=undefined) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?missing=undefined) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?missing=undefined) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?missing=undefined) - [Pricing](https://www.hubspot.com/pricing/marketing?missing=undefined) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?missing=undefined) - [What's New in HubSpot](https://www.hubspot.com/new?missing=undefined) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - [Sustainability](https://www.hubspot.com/sustainability?missing=undefined) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fmerit-international-inc&hubs_content-cta=nav-resources-community&missing=undefined) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?missing=undefined) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?missing=undefined) - [Technology Partner Program](https://www.hubspot.com/partners/app?missing=undefined) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?missing=undefined) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?missing=undefined) - [Startup Partner Program](https://www.hubspot.com/startups/partners?missing=undefined) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?missing=undefined) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?missing=undefined) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?missing=undefined) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?missing=undefined) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?missing=undefined) - [Migration](https://www.hubspot.com/services/professional/migrations?missing=undefined) - [Premium Support](https://www.hubspot.com/services/premium-support?missing=undefined) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?missing=undefined) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?missing=undefined) - [__Overview of all products__](https://www.hubspot.com/products/get-started?missing=undefined) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?missing=undefined) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?missing=undefined) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?missing=undefined) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?missing=undefined) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?missing=undefined) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?missing=undefined) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?missing=undefined) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?missing=undefined) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?missing=undefined) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?missing=undefined) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?missing=undefined) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?missing=undefined) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?missing=undefined) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?missing=undefined) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?missing=undefined) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?missing=undefined) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?missing=undefined) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?missing=undefined) - [Manage content](https://www.hubspot.com/use-case/manage-content?missing=undefined) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?missing=undefined) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?missing=undefined) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?missing=undefined) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?missing=undefined) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?missing=undefined) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?missing=undefined) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?missing=undefined) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?missing=undefined) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?missing=undefined) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?missing=undefined) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?missing=undefined) - [Pricing](https://www.hubspot.com/pricing/marketing?missing=undefined) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?missing=undefined) - [What's New in HubSpot](https://www.hubspot.com/new?missing=undefined) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - [Sustainability](https://www.hubspot.com/sustainability?missing=undefined) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fmerit-international-inc&hubs_content-cta=nav-resources-community&missing=undefined) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?missing=undefined) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?missing=undefined) - [Technology Partner Program](https://www.hubspot.com/partners/app?missing=undefined) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?missing=undefined) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?missing=undefined) - [Startup Partner Program](https://www.hubspot.com/startups/partners?missing=undefined) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?missing=undefined) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?missing=undefined) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?missing=undefined) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?missing=undefined) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?missing=undefined) - [Migration](https://www.hubspot.com/services/professional/migrations?missing=undefined) - [Premium Support](https://www.hubspot.com/services/premium-support?missing=undefined) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?missing=undefined) - About About - [About Us](https://www.hubspot.com/our-story?missing=undefined) - [Careers](https://www.hubspot.com/careers?missing=undefined) - [Contact Us](https://www.hubspot.com/company/contact?missing=undefined) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?missing=undefined) [Start free or get a demo](https://www.hubspot.com/products/get-started?missing=undefined) [Log in](https://app.hubspot.com/login?missing=undefined) - English Select a language - [日本語](https://www.hubspot.com) - [Deutsch](https://www.hubspot.com) - [English](https://www.hubspot.com) - [Español](https://www.hubspot.com) - [Português](https://www.hubspot.com) - [Français](https://www.hubspot.com) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?missing=undefined) - [Case Studies Overview](https://www.hubspot.com/case-studies?missing=undefined) - [Directory](https://www.hubspot.com/case-studies/directory?missing=undefined) - Merit International Inc.  # Merit Achieves a Cohesive Strategy With HubSpot's All-In-One Growth Platform Software & Technology Mid-Market  Use Cases - Full CRM Products - [Marketing Hub](https://www.hubspot.com/products/marketing?missing=undefined) - [Sales Hub](https://www.hubspot.com/products/sales?missing=undefined) - [Service Hub](https://www.hubspot.com/products/service?missing=undefined) - [The Full CRM Platform](https://www.hubspot.com/products/crm/enterprise?missing=undefined) ### Story Overview As the company started to grow their operations, Merit wanted to accelerate the marketing and sales efforts. That’s when HubSpot comes in place as an all-in-one solution for the marketing, service, and sales teams. Since then, it has been possible for all of its departments to work and think together while scaling and creating solid strategies to enter new spaces. ### About Company In a world where verified identity is based on paper proof, Merit offers a platform where digital versions of personal and professional achievements tackle the need for individuals to carry paper certificates. ### All-In-One Enterprise Growth Platform [Merit’s](https://www.merits.com/?missing=undefined) team has built the digital infrastructure for verified identity that allows any governing body the ability to unblock and accelerate growth and efficiency by giving people autonomy over their credentials, such as licenses and certificates. The company has been predominantly brought to market through government agencies, working with states that are eager to incorporate digital accreditation. Seeing that there was a clear need for the product based on initial conversations with state leaders, and anticipating rapid growth, the team led by Jacob Orrin, Co-founder and COO, initiated a search for a platform that would centralize their efforts. At this time of crucial growth, Merit needed a tool that would allow them to work with outbound marketing, lead management, pipeline flows, its public website, support tickets, and a help center – all in one place. HubSpot proved to be the centralized solution that would help them address these moving parts of the business seamlessly. Additionally, HubSpot offered [integrations](https://www.hubspot.com/integrations/overview?missing=undefined) so all teams could have everything they needed at hand to be able to perform their jobs efficiently.   “Our alternative would have been a patchwork of several solutions held together by integrations. With HubSpot, we don’t have to worry about that. We get our CRM, CMS, knowledge center, marketing automation, and measurement in one spot and our entire team is on the same platform and has access to the same information,” Jacob mentions.   The decision of using HubSpot as an all-in-one tool to help streamline processes for the service and sales department as well as kickoff marketing activities was made at an early stage and, since then, the company has had a strong uptake of the software, growing from the basic HubSpot license to professional and ultimately the [enterprise level](https://www.hubspot.com/hubspot-for-large-companies?missing=undefined).   ### Centralizing, Reporting & Growing with HubSpot Jumping on HubSpot has allowed Merit’s teams to use intuitive features to implement a complete ecosystem to manage and automate their main processes according to their growing pace as well as keep all the company's data centralized.   As for the [sales enterprise features](https://www.hubspot.com/products/sales-hub-enterprise?missing=undefined), the ability to track what’s coming down the pipeline, trigger actions, and have all the user data organized and accessible has been key. “Our sales process is similar to a lot of B2B enterprise sales where you are doing Account-Based Marketing to senior decision-makers, administrative staff, and people who are using the platform. But with enterprise sales to governments, there is an intangible aspect which could be legislation that may need to be passed or the government having a different agenda for that year. That’s where HubSpot really helps us track everyone we have touched, the content we have targeted them with, and the pipeline. It’s a great tool for that,” Jacob mentions.   The most appealing perk for Jacob when it comes to using HubSpot is the ability to make data-driven decisions. He appreciates the high-level visualization of reporting based on the KPIs they are tracking and being able to clearly spot where the leads come from; having a better idea of the stage of the sales process for each contact. The team is also very satisfied with the performance of the ticket and dashboard features because they are finally able to work together and solve issues on time and in the best way possible. In terms of marketing, the teams have been able to leverage key functionalities such as the website’s editing tool as well as the content and marketing automation capabilities.   In the long run, they are planning to accelerate their content marketing and management using HubSpot. The team has plans to produce a lot of different content to reach each of the industries they cater to, across government clients from licensing, regulation, workforce development, emergency services, and more   “There are many, many potential partners, and though we may have a narrower focus today, we will soon reach a point where we are marketing to, selling to, implementing with, and supporting thousands of partners. HubSpot is and will continue to be the brain of that operation, centralizing all our sales, marketing, and support work into a single platform that is used by all of the  teams at Merit.” – COO & Co-Founder, Jacob Orrin. Table of Contents Table of Contents - [All-In-One Enterprise Growth Platform](https://www.hubspot.com#all-in-one-enterprise-growth-platform) - [Centralizing, Reporting & Growing with HubSpot](https://www.hubspot.com#centralizing-reporting-growing-with-hubspot)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?missing=undefined) ##### Related Case Studies -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - Mid-Market - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder?missing=undefined) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Software & Technology - Mid-Market - United States * * * [Read more](https://www.hubspot.com/case-studies/eventus?missing=undefined) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Customer Agent - Mid-Market - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent?missing=undefined) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - Mid-Market - 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Software & Technology - Mid-Market - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing?missing=undefined) -  ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - Mid-Market - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/booxi?missing=undefined) -  ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - Mid-Market - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd?missing=undefined) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - Mid-Market - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union?missing=undefined) -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - Mid-Market - United States - 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 ### Garrett Metal Detectors accelerates the deal cycle and keeps communities safer with Sales Hub - Mid-Market - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/garrett-metal-detectors?missing=undefined) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - Mid-Market - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing?missing=undefined) -  ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - Mid-Market - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/booxi?missing=undefined) -  ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - Mid-Market - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd?missing=undefined) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 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