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- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
[Free HubSpot CRM](https://www.hubspot.com/products/crm)
[Overview of all products](https://www.hubspot.com/products/get-started)
- ### Marketing Hub
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[Free and premium plans](https://www.hubspot.com/products/marketing)
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- ### Content Hub
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[Free and premium plans](https://www.hubspot.com/products/content)
- ### Data Hub
Data management software
[Free and premium plans](https://www.hubspot.com/products/data)
- ### Revenue Hub
CPQ, billing, and payments software
[Free and premium plans](https://www.hubspot.com/products/revenue)
- ### Smart CRM
AI-powered, flexible CRM software
[Learn more](https://www.hubspot.com/products/crm/ai-crm)
- ### Agent Hub
Your central home for building and managing AI agents across the platform
[Learn more](https://www.hubspot.com/products/artificial-intelligence)
- ### Small Business Bundle
The Starter edition of each product, built for startups and small businesses
[Learn more](https://www.hubspot.com/products/crm/starter)
- ### AEO (Beta)
Answer engine optimization tools that track and improve your brand's visibility in AI results
[Learn more](https://www.hubspot.com/products/aeo)
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Connect your favorite apps to HubSpot
[See all integrations](https://ecosystem.hubspot.com/marketplace/apps)
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- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
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- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
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- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Agent Hub__
\
Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
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[Start free or get a demo](https://www.hubspot.com/products/get-started)
[Log in](https://app.hubspot.com/login)
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- [日本語](#)
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- High Contrast
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- [Case Studies Overview](https://www.hubspot.com/case-studies)
- [Directory](https://www.hubspot.com/case-studies/directory)
- TXT Group

# TXT Group Finds A Perfect Solution In HubSpot
Professional Services
200-1,000 employees

- 100%
of leads assigned and managed within 24 hours
- 3.4
points reduction in vulnerability score
- 100%
adoption rate across business units
Use Cases
- Sales and Marketing Alignment
- Solutions Partners
Products
- [Sales Hub](https://www.hubspot.com/products/sales)
- [Marketing Hub](https://www.hubspot.com/products/marketing)
- [Free Tools](https://www.hubspot.com/products/crm)
- [Content Hub](https://www.hubspot.com/products/content)
### Story Overview
TXT Group worked with DMA, a HubSpot Gold Partner to implement the HubSpot CRM Platform. Nowadays, the adoption rate is 100% overall across all divisions and business units. Marketing and sales are now more aligned than ever, and marketers can now show managers the ROI of their activities in a way that simply wasn’t possible before.
### About Company
TXT Group is an end-to-end provider of consulting, software solutions, and services, supporting the digital transformation of its customers' core products and processes. The Parent Company TXT e-solutions S.p.A., with a registered office in Milan, has been listed on the Italian Stock Exchange, in the Star Segment (TXT.MI) since July 2000.
### Lack Of Centralized Marketing And Communication Processes
Before HubSpot, TXT Group did not have a homogeneous digital presence and a unique coordinated identity. This resulted from the increase in complexity due to the acquisition plan carried out in recent years and a lack of centralized marketing and communication processes and a platform to support it.
The company also wasn't measuring their marketing results and knew they were leaving money on the table. To sort this out, TXT Group sought the help of [HubSpot Gold Solutions Partner DMA](https://www.diemmea.com/).
TXT Group decided to implement [Content Hub Enterprise](https://www.hubspot.com/products/cms) by consolidating the main corporate website, txtgroup.com, planting the seed to host all other Group’s websites inherited from accomplished and future M&As.
Return on investment measures was also a critical goal of the project. [Marketing Hub Professional](https://www.hubspot.com/products/marketing/professional) provided the best solution to quickly replace all the legacy marketing tools used in the past and adopt a fully integrated and ready-to-use one that natively integrates with the CMS and CRM.
Finally, TXT Group sales pipelines were often distributed over different spreadsheets and were usually produced and maintained with many different approaches. That’s why came to the table as the right choice!
### Zero Friction Transition From The Old CRM
During the migration from the old CRM (Microsoft Dynamics) to HubSpot CRM, TXT Group needed to sync Lead, Contact, Prospect and Customer data from the old CRM back into HubSpot to enrich and automate their email and lead nurturing campaigns.
DMA has integrated a third-party software that could keep aligned both platforms to make the switch-off to HubSpot easier and with no data loss.
The whole process was frictionless, and the change in instrumentation has allowed both TXT salespeople and marketers to get a quick overview of all activities performed on contacts and deals.
Guido Angelo Ingenito, CIO in TXT Group, said: “Thanks to HubSpot, all leads generated by the corporate website are easily redirected to the most suitable division. Using [Social Media Management Software](https://www.hubspot.com/products/marketing/social-inbox), we can now run the Group’s extensive social media content plan on one single platform.
“HubSpot was also immediately useful for internal communication activities, as it allows us to measure staff engagement, and to carry out an extensive onboarding process, especially handy for the sales staff.”
### Further Strengthening And Optimization Of Processes
The combination between DMA and [Content Hub](https://www.hubspot.com/products/content) also provided an outstanding online presence, security by design, high availability, and wire-speed accessibility of all Group’s websites at scale with the added advantage of working with one supplier.
This provided a centralized web infrastructure enhanced by a single-sign-on system that makes it easy for the users to log onto the platform and for the IT to safely track who access the platform, which will be useful to reduce time-to-market whenever a new merge or a recent acquisition would come along.
Thanks to HubSpot’s [Marketing Analytics & Dashboard Software](https://www.hubspot.com/products/marketing/analytics), TXT Group’s marketers can now show managers the ROI of their activities in a way that simply wasn’t possible before.
Leads can also be engaged in a much more meaningful way.
Salespeople are benefitting as well. Their leads are warmer, and they can get a full view of their prospect’s journey in the HubSpot CRM so that they can have more informed conversations.
With [Sales Hub Professional](https://www.hubspot.com/products/sales), they are notified whenever a lead opens an email, clicks a link, or downloads an attachment so that they can follow up at just the right time.
This better alignment between marketing and sales translated, right off the bat, dramatically simplifying the lead assignment and increasing the sales focus on conversion rate.
“With Sales Hub Professional, we’ve got the chance to take the real advantage inherited by a platform which fully-integrates Websites, Marketing activities, and Sales modules. That gave us the potential to measure and handle opportunities in any stage of their lifecycle: from the early stages of qualification to the analytics insights evaluation until the finalization of deals”.
Table of Contents Table of Contents
- [Lack Of Centralized Marketing And Communication Processes](https://www.hubspot.com#lack-of-centralized-marketing-and-communication-processes)
- [Zero Friction Transition From The Old CRM](https://www.hubspot.com#zero-friction-transition-from-the-old-crm)
- [Further Strengthening And Optimization Of Processes](https://www.hubspot.com#further-strengthening-and-optimization-of-processes)

### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo)
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### How a historic Italian manufacturer of luxury faucets shifted from Excel files to a comprehensive Digital Transformation
- 200-1,000 employees
- Italy
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/fantini-rubinetti)
- 
### InBound and HubSpot CRM enhanced Galbani Professionale's B2B2C engagement, boosting measurement and sales process efficiency
- 200-1,000 employees
- Italy
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/galbani-professionale)
- 
### How the Switch to HubSpot CRM Revolutionized Customer Acquisition, Doubling Efficiency and Conversion Rates
- 200-1,000 employees
- Italy
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/conte.it-assicurazioni-cane-e-gatto)
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### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform
- 200-1,000 employees
- Sales Hub
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant)
- 
### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges
- 200-1,000 employees
- Sales Hub
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent)
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