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HubSpot vs ActiveCampaign

Great marketing is built on connection. HubSpot makes those connections possible — across every tool, team, and touchpoint.

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Why choose HubSpot?

Grow your brand awareness

167%

HubSpot Marketing Hub customers see a 167% increase in website traffic after six months (HubSpot ROI Report)

Optimize the full customer journey

90%

90% of marketers using HubSpot say it improved their ability to understand and optimize the customer journey (Internal HubSpot Research)1

Customize and scale with confidence

89%

89% of HubSpot customers see productivity increases (HubSpot ROI Report)

Customers who made the switch to HubSpot
  • Convierte Más
  • InspectionXpert
  • Software2

  • HubSpot gives me more customized options than ActiveCampaign for every touch point we have. For example, I can set up workflows that automatically trigger if a certain behavior occurs, such as if a lead visits a certain web page and then takes a particular action within a set period of time.

    Rosellina Castagna

    Marketing Director

    Convierte Más

  • HubSpot was the only platform in the marketplace that was easy to implement and use. It also allowed us to see the entire customer journey from start to finish and gave us a full view of how customers engaged with us at every touchpoint.

    Marcus Conway

    Senior Vice President

    Software2

  • It just made more sense for everything to be one platform. The move gives us the visibility we were missing and helps us distribute the work more efficiently among teams.

    Mari Luke

    Director of Marketing

    InspectionXpert

What makes HubSpot different?
MH_AEO_BrandVisibilityScore_EN_03102026

Grow your brand awareness

ActiveCampaign helps you market to customers you already have. HubSpot helps you find the ones you haven't met yet. Show up in AI answers using AEO. Reach customers where they are with social media management. Spot business interest with buyer intent data. Automate follow-through with Breeze Agents. And watch HubSpot Smart CRM connect it all together. More channels. Greater reach. One place to run all of it.

customer journey report in hubspot

Optimize the full customer journey

ActiveCampaign defines a campaign as a single email or automation. HubSpot campaigns help you track and optimize the entire customer journey across channels. Campaign reports show you what channels are driving traffic. Customer journey pathfinder identifies leaky funnels before they cost you pipeline. And multi-touch revenue attribution gives you a clear line from marketing spend to closed revenue. That's not just better reporting. That's a clearer path to growth.

Data Hub - Data Studio - Unified Data

Customize and scale with confidence

Most software asks you to work around it. HubSpot works around you. From custom objects and user interfaces to sandboxes and granular permissions, HubSpot adapts to how your business works. Build custom templates, leverage custom data sets, and custom-code your own automations. With 2,000+ native integrations, HubSpot connects to the tools you already use. Because the best businesses never stop evolving — and neither should your tools.

  • g2 leader marketing hub summer 24
  • g2 best usability marketing summer 24
  • g2 best relationship marketing hub summer 24
  • g2 top 100 highest satisfaction 2024
  • g2 top 100 product 2024
  • TrustRadius Buyers Choice 2025
HubSpot vs ActiveCampaign FAQ

Absolutely. HubSpot is engineered for growth, offering robust platform reliability, advanced customization, and support for high-volume messaging. To empower large organizations, we provide a full suite of enterprise-grade capabilities, including:

  • Business units and multi-brand management
  • Sandboxes for safe testing
  • Content approval workflows
  • Advanced permission management
  • Custom-coded templates

HubSpot helps teams attract more leads, better nurture prospects, and manage their customer relationships more effectively — all on one connected platform with transparent pricing.

ActiveCampaign may offer a lower list price, but many customers find they can lower their total tech spend by consolidating their tools with HubSpot.

HubSpot offers unique marketing features like AI search optimization, content remix, ad management, social media management, websites, SEO, shared messaging inbox, customer agent, prospecting agent, buyer intent, and more that ActiveCampaign does not have.

Moreover, HubSpot offers customer service, commerce, and data management capabilities that ActiveCampaign lacks through our Service Hub, Commerce Hub, and Data Hub products respectively.

HubSpot offers extensive customization. You can use custom objects, properties, and associations to align your data with your business needs. Create default spaces to fit your team's requirements, configure crucial UI elements like contact records, and use extensions to create new entirely custom UI elements. See more info here.

Yes, HubSpot includes custom reports, interactive dashboards, customer journey analytics, multi-touch revenue attribution, and more.

ActiveCampaign, on the other hand, may require add-ons for custom reporting.

HubSpot maintains a secure cloud environment through continuous monitoring, strong encryption, and robust disaster recovery protocols (see here). To further protect information, HubSpot offers enterprise-grade security features including: SSO, 2-factor authentication, database encryption, permission management, and more.

HubSpot's marketplace of 2,000+ apps can connect your existing tools and help you find the right apps to grow your business (featured apps).

HubSpot offers a variety of advanced AI features to help you save time across your entire front office. Automate tasks and uncover valuable insights with Breeze Assistant, Agents, and features like content assistant, content remix, predictive lead and account scoring, guided actions, and more. From creating content to streamlining processes and improving data analysis, Breeze gives you the competitive edge you need in today’s rapidly changing business environment.

Check out a few of the many customer stories below:

Customers adopt HubSpot quickly because it’s so easy to use and implement. In fact, 91% of HubSpot users say it took one month or less to learn.1

HubSpot makes it easy to move from ActiveCampaign with migration tools and dedicated support. We’ll help you transfer your data, contacts, and workflows so you can get started quickly. Our team and partners offer guided services and automated tools to ensure your data transfers smoothly — so you can focus on growing your business, not managing a migration.

Attract more customers with HubSpot today!

Use HubSpot Marketing Hub to better generate leads, convert prospects, and nurture relationships today.

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Pricing and product feature information on this page reflects what was publicly available as of April 2026. Before making a decision, verify current pricing and features with each platform's official documentation.

1. Based on a HubSpot survey of 1,546 CRM users across the globe conducted in August 2025.