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HubSpot vs Mailchimp

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Why choose HubSpot?

Generate leads

3x

In just six months, HubSpot marketing customers see 3x the number of inbound leads1

Connect your tech stack

83%

83% of customers say HubSpot is effective at unifying their company's data all in one place1

See the full customer journey

91%

91% of marketers using HubSpot say it improved their ability to create a unified view of the customer journey2

Customers who made the switch to HubSpot
  • combinedarmslogo
  • TutorOcean
  • Software2
  • Kinsta

  • I’ve never seen such significant percentage increases in an organization’s metrics before. It was so staggering that I had to double- and triple-check our numbers. How often do you see an 11,000% increase in emails opened, or a 29,000% increase in emails sent, or a 1,500% increase in Twitter followers – all in one year? That’s the power of HubSpot, and we’re using this power for social good.

    Mike Hutchings

    Chief Development Officer

    Combined Arms

  • It wasn’t as difficult as you might think. HubSpot CRM is very import friendly, so bringing in data from Mailchimp, and even our proprietary system, wasn’t that hard. We migrated about 15,000 contacts from other platforms and, after a few tests, we were confident to proceed. It only took a day or two.

    Nathan Bliss

    Chief Sales Officer

    Kinsta

  • HubSpot was the only platform in the marketplace that was easy to implement and use. It also allowed us to see the entire customer journey from start to finish and gave us a full view of how customers engaged with us at every touchpoint.

    Marcus Conway

    Senior Vice President

    Software2

  • We ultimately chose HubSpot because it's easy to set up and train internal users. It also came with a lot of out-of-box functionality that we could use from day one, including live chat, landing pages, and the ability to create website sub-domains for marketing campaigns. HubSpot connected our core internal workflows between sales, marketing and support into one. It’s a budget friendly option that can scale with us at an unbelievably fair price—and our non-technical team members find it super easy to use!

    Joanna Huang

    Marketing Communications Strategist

    TutorOcean

What makes HubSpot different?
Smart CRM - Overview

Generate leads

Mailchimp works great for simple customer marketing, but lacks B2B and growth marketing tools. HubSpot helps you generate demand with websites, SEO, AI search optimization, social, and more built in. Then, you can further nurture leads with tools like lead and company scoring, buyer intent, account-based marketing, prospecting agent, and more! 

Smart CRM - CRM Overview

Connect your tech stack

Mailchimp is often one of many front office tools that businesses cobble together - resulting in fragmented data, inefficient processes, and wasted resources. With HubSpot, you can consolidate your disconnected marketing, sales, and service solutions onto one, unified platform built around a Smart CRM with an integrated view of the customer.

Marketing Hub- Journey Report

See the full customer journey

Mailchimp offers limited visibility outside of your email and SMS touchpoints and lacks comprehensive business reporting. HubSpot helps you optimize your customer journeys and improve your marketing effectiveness with campaign reports, customer journey analytics, revenue attribution, and more. Plus, HubSpot custom reports and dashboards combine data from across your front office to enhance business decision making and cross-department collaboration. 

  • g2 leader marketing hub summer 24
  • g2 best usability marketing summer 24
  • g2 best relationship marketing hub summer 24
  • g2 top 100 highest satisfaction 2024
  • g2 top 100 product 2024
  • TrustRadius Buyers Choice 2025

Compare HubSpot & Mailchimp

Get our PDF guide that breaks down the features, benefits, and differences between HubSpot and Mailchimp.

2023_MarketingHub_Blog-Feb-13-2024-06-55-59-9161-PM

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HubSpot vs Mailchimp FAQ

HubSpot for Marketers is a complete marketing solution that unites the power of content marketing with world-class lead generation and marketing automation tools. It includes all the capabilities of HubSpot Marketing Hub and HubSpot Content Hub.

HubSpot was named the #1 Marketing Product for small business, mid-market, and enterprise companies on G2 in 2025. Some HubSpot advantages include:

  • More advanced marketing 
    • More marketing channels
    • Deeper automation across marketing, sales, and service
    • Industry-leading AI with Breeze Assistant and Agents
  • More unified platform
    • Full customer journey visibility
    • More granular segmentation for deeper personalization
    • Enhanced business reporting
  • More scalable and customizable
    • 2,000+ pre-built integrations
    • Supports large teams and high-volume sending
    • Deep customization through custom objects, properties, UIs, and more

HubSpot's customer platform is purpose-built to fuel your business growth efficiently, with seamless onboarding, customization, and scalability. Its user-friendly interface, integration capabilities, automation features, and advanced analytics make it a comprehensive solution supporting your journey to success.

HubSpot helps teams attract more leads, better nurture prospects, and manage their customer relationships more effectively — all on one connected platform with transparent pricing.

Mailchimp may offer a lower list price, but many customers find they can lower their total tech spend by consolidating their tools with HubSpot.

HubSpot offers unique marketing features like Marketing Studio, Content Remix, ad management, blogs, AI search optimization, lead scoring, account-based marketing, and more that Mailchimp does not have.

Moreover, HubSpot offers sales, service, content management, commerce, data management, and data enrichment capabilities that Mailchimp lacks through our Sales Hub, Service Hub, Content Hub, Commerce Hub, Data Hub, and data enrichment products respectively.

HubSpot’s offers extensive customization using custom objects, properties, and associations to align with your data needs. Create default spaces to fit your team's requirements, configure crucial elements like contact records, and use extensions to create new UI elements. This flexibility ensures HubSpot's platform meets your specific business demands. More info here.

Yes, HubSpot includes customizable reports, interactive dashboards, advanced analytics, attribution tracking, and marketing performance monitoring - all of which facilitate better data-driven decision making, strategy development, and marketing optimization.

HubSpot prioritizes customer data security with strong data encryption, compliance, regular audits, role-based permissions, and strict password policies. With a robust disaster recovery plan and secure cloud infrastructure, HubSpot provides ongoing monitoring and enhancement of its security measures.

HubSpot's marketplace of 2,000+ apps can connect your existing tools and help you find the right apps to grow your business (featured apps).

Yes, HubSpot offers a variety of advanced AI features to help you save time across your entire front office. Automate tasks and uncover valuable insights with Breeze Assistant, Agents, and features like content assistant, content remix, conversation intelligence, predictive forecasting, guided actions, and more. From creating content to streamlining processes and improving data analysis, Breeze, HubSpot's AI, gives you the competitive edge you need in today’s rapidly changing business environment.

Check out a few of the many customer stories below:

Customers adopt HubSpot quickly because it’s so easy to use and implement. In fact, 91% of HubSpot users say it took one month or less to learn.2

HubSpot makes it easy to move from Mailchimp with migration tools and dedicated support. We’ll help you transfer your data, contacts, and workflows so you can get started quickly. Our team and partners offer guided services and automated tools to ensure your data transfers smoothly — so you can focus on growing your business, not managing a migration.

Attract more customers with HubSpot today!

Use HubSpot Marketing Hub to better generate leads, convert prospects, and nurture relationships today.

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1. HubSpot ROI Report

2. HubSot survey of 1,546 CRM users across the globe in August 2025