HubSpot vs Mailchimp
Mailchimp is great for email and SMS. HubSpot connects your entire customer journey. See why HubSpot is the #1 customer-rated marketing automation platform.
Looking to make a switch from Mailchimp to HubSpot?
Why choose HubSpot?
Grow your brand awareness
3x
In just six months, HubSpot marketing customers see 3x the number of inbound leads (HubSpot ROI Report)
Optimize the customer journey
91%
91% of marketers using HubSpot say it improved their ability to create a unified view of the customer journey (Internal HubSpot Research)1
Customize & scale with confidence
89%
89% of HubSpot customers see productivity increases (HubSpot ROI Report)
HubSpot vs Mailchimp at a Glance
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Email Marketing
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Forms
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Landing Pages
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Social Media Management
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Automation
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AI Answer Engine Optimization
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AI Multi-Channel Campaign Builder
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Custom Agent Builder
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Agent Marketplace
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Lead Scoring
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ABM Tools
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Multi-Touch Revenue Attribution
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Web Traffic Analytics
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Customer Journey Analytics
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HubSpot for Marketers Enterprise vs Mailchimp Premium shown |
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What makes HubSpot different?
Grow your brand awareness
Mailchimp works great for email and SMS marketing. But growing your brand? That’s what HubSpot is built for. Show up in AI-powered search results using AEO. Spot business interest with buyer intent data. Grow your audience through ads and social. Then, let HubSpot's AI agents help you prospect, engage, and convert at scale.
Optimize the customer journey
When your marketing, sales, and service tools don't talk to each other, your customers pay the price. Disconnected systems mean duplicated work, missed signals, and a customer experience that feels as fragmented as your tech stack. HubSpot brings it all together. Marketing, sales, and service — all connected on one agentic customer platform, unified through HubSpot Smart CRM. With campaign reports, customer journey analytics, and multi-touch revenue attribution, your team has a complete picture of what's driving growth and where to focus next.
Customize and scale with confidence
HubSpot grows with you from startup to scale-up. From custom objects and user interfaces to sandboxes and granular permissions, HubSpot adapts to how your business works — not the other way around. With 2,000+ native integrations, HubSpot connects to the tools you already use. And Breeze Assistant gives every team member an AI companion that understands your customers, deals, and processes. Because the best businesses never stop evolving — and neither does HubSpot.
Customers who made the switch to HubSpot
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I’ve never seen such significant percentage increases in an organization’s metrics before. It was so staggering that I had to double- and triple-check our numbers. How often do you see an 11,000% increase in emails opened, or a 29,000% increase in emails sent, or a 1,500% increase in Twitter followers – all in one year? That’s the power of HubSpot, and we’re using this power for social good.
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It wasn’t as difficult as you might think. HubSpot CRM is very import friendly, so bringing in data from Mailchimp, and even our proprietary system, wasn’t that hard. We migrated about 15,000 contacts from other platforms and, after a few tests, we were confident to proceed. It only took a day or two.
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HubSpot was the only platform in the marketplace that was easy to implement and use. It also allowed us to see the entire customer journey from start to finish and gave us a full view of how customers engaged with us at every touchpoint.
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We ultimately chose HubSpot because it's easy to set up and train internal users. It also came with a lot of out-of-box functionality that we could use from day one, including live chat, landing pages, and the ability to create website sub-domains for marketing campaigns. HubSpot connected our core internal workflows between sales, marketing and support into one. It’s a budget friendly option that can scale with us at an unbelievably fair price—and our non-technical team members find it super easy to use!
HubSpot vs Mailchimp FAQ
Absolutely. HubSpot is engineered for growth, offering robust platform reliability, advanced customization, and support for high-volume messaging. To empower large organizations, we provide a full suite of enterprise-grade capabilities, including:
- Business units and multi-brand management
- Sandboxes for safe testing
- Content approval workflows
- Advanced permission management
- Custom-coded templates
HubSpot offers unique marketing features like AI answer engine optimization, AI campaign builder, content remix, out-of-the-box agents, custom agents via Agent Builder, Agent Hub for managing every agent in one place, ad management, blogs, lead scoring, account-based marketing, data enrichment, and more that Mailchimp does not have.
Moreover, HubSpot offers sales, service, commerce, and data management capabilities that Mailchimp lacks through our Sales Hub, Service Hub, Commerce Hub, and Data Hub products respectively.
HubSpot offers unique marketing features like AI answer engine optimization, AI campaign builder, content remix, customer agent, data agent, ad management, blogs, lead scoring, account-based marketing, data enrichment, and more that Mailchimp does not offer.
Moreover, HubSpot offers sales, service, commerce, and data management capabilities that Mailchimp lacks through our Sales Hub, Service Hub, Commerce Hub, and Data Hub products respectively.
HubSpot offers extensive customization. You can use custom objects, properties, and associations to align your data with your business needs. Create default spaces to fit your team's requirements, configure crucial UI elements like contact records, and use extensions to create new entirely custom UI elements. See more info here.
Yes, HubSpot includes custom reports, interactive dashboards, customer journey analytics, multi-touch revenue attribution, and more.
HubSpot maintains a secure cloud environment through continuous monitoring, strong encryption, and robust disaster recovery protocols (see here). To further protect information, HubSpot offers enterprise-grade security features including: SSO, 2-factor authentication, database encryption, permission management, and more.
HubSpot's marketplace of 2,000+ apps can connect your existing tools and help you find the right apps to grow your business (featured apps).
HubSpot is an Agentic Customer Platform with AI built into every part of the product. Out-of-the-box agents handle prospecting, customer support, data research, and content creation. Agent Builder lets you create custom agents in plain language, no code required. Agent Marketplace offers pre-built agents from HubSpot and partners. And Agent Hub gives you a single home to manage every agent. Beyond agents, HubSpot includes a platform-wide AI assistant, content remix, predictive lead and account scoring, and guided actions. From creating content to streamlining processes and improving data analysis, HubSpot's AI gives you the competitive edge you need in today's rapidly changing business environment.
Check out a few of the many customer stories below:
Customers adopt HubSpot quickly because it’s so easy to use and implement. In fact, 91% of HubSpot users say it took one month or less to learn.1
HubSpot makes it easy to move from Mailchimp with migration tools and dedicated support. We’ll help you transfer your data, contacts, and workflows so you can get started quickly. Our team and partners offer guided services and automated tools to ensure your data transfers smoothly — so you can focus on growing your business, not managing a migration.
Attract more customers with HubSpot today!
Use HubSpot Marketing Hub to better generate leads, convert prospects, and nurture relationships today.
Pricing and product feature information on this page reflects what was publicly available as of August 2026. Before making a decision, verify current pricing and features with each platform's official documentation.
1. Based on a HubSpot survey of 1,546 CRM users across the globe conducted in August 2025.